--- title: "Webtures | Digital Strategy & AI Visibility Consulting" description: "Become the brand ChatGPT and Google recommend. Webtures turns GEO, AI-First SEO and paid visibility into measurable growth for enterprise brands." source_url: "https://www.webtures.com/" lang: "en" --- # Be the brand people and AI prefer. Your customers now ask ChatGPT before they search Google, and if your brand is not in the answer you are not an option. We make enterprise brands the preferred choice across search, ads and AI answers. 400*%+* Growth in AI-sourced traffic Blue Diamond: last 3 months versus the same period a year earlier. 5*x* Electrolux: citations across generative AI answers. [Analysis in 60 Seconds](https://www.webtures.com/ai-agent-readiness/) Brands growing with us İş BankasıGaranti BBVAAcıbademAkçansaÇelebiAnadolu SigortaMemorialElectroluxPınarPaket Taxiİnci AküKiğılı İş BankasıGaranti BBVAAcıbademAkçansaÇelebiAnadolu SigortaMemorialElectroluxPınarPaket Taxiİnci AküKiğılı ## We read the market with data . We track how AI is entering each industry through field data, market dynamics and real use cases. Hover a card to see what the report covers. [All reports](https://www.webtures.com/insights/category/ai/) [Webtures Research Agentic Commerce Readiness Report How do businesses prepare for commerce carried out by AI agents? Four commercial capabilities, eight audit areas, a controlled task contract and a ninety-day pilot plan. Report · 95 min Read](https://www.webtures.com/insights/agentic-commerce-readiness-report/) [Industry Report AI in retail and e-commerce Global market dynamics, the technology stack of 2026, agentic AI entering day-to-day operations and what personalisation now means for customer experience. Report · 20 min Read](https://www.webtures.com/insights/ai-integration-in-retail-and-e-commerce/)[Industry Report AI integration in manufacturing Moving from pilots into real production, agentic AI taking a place in decision-making, and what physical AI actually looks like on the factory floor. Report · 20 min Read](https://www.webtures.com/insights/ai-in-manufacturing-industry/)[Industry Report AI in finance and banking The move from generative to agentic AI, how risk management and compliance functions are changing, and the obligations that come with hyper-personalised service. Report · 15 min Read](https://www.webtures.com/insights/ai-integration-in-finance-and-banking/)[Industry Report AI in travel and hospitality The dynamics making AI unavoidable in the sector, the use cases that genuinely work today, and a separate read on the Turkish market. Report · 15 min Read](https://www.webtures.com/insights/artificial-intelligence-integration-in-the-travel-and-hospitality-industry/)[Industry Report AI in healthcare and biotechnology Generative AI in drug discovery, optimisation of clinical research, digital cell models and an economic read on the market's dynamics. Report · 20 min Read](https://www.webtures.com/insights/ai-in-healthcare-report/)[Industry Report AI and resource management in energy The shifting paradigm of the electric era, the nexus between AI and energy, cross-resource risk analysis and measured gains in operational efficiency. Report · 15 min Read](https://www.webtures.com/insights/ai-in-energy-industry/) ## Data-driven digital growth stories . [Jewellery ### AI-Sourced Traffic Up 400.8% At Blue Diamond Last 3 months vs the same period a year earlier The GEO programme for Blue Diamond adapted the brand's existing SEO foundation to generative AI: AI accessibility, semantic topic clusters across diamonds and jewellery, content built for natural-language questions, guides linked to product pages and measurement in GA4. Comparing the last 3 months with the same period a year earlier, users arriving from AI platforms rose 400.8% to 3,756 and new users rose 416.01% to 3,029. Explore the case →](https://www.webtures.com/references/blue-diamond/) [Banking ### 1,860% Growth In New Users From AI Platforms At İş Bankası Versus the same period a year earlier Explore →](https://www.webtures.com/references/is-bankasi/)[Home Appliances ### AI Citations Up 428.9% At Electrolux Last 6 months vs the previous 6 Explore →](https://www.webtures.com/references/electrolux/)[Healthcare ### Memorial's AI Search Citation Visibility Went From Zero To 10,500 Explore →](https://www.webtures.com/references/memorial/)[Insurance ### AI Citations Up 100.5% At Anadolu Sigorta In 6 months Explore →](https://www.webtures.com/references/anadolu-sigorta/) [More case studies →](https://www.webtures.com/our-references/) ## Benefit from end-to-end digital marketing expertise Whether you want to consult an idea, add missing capabilities, quickly expand your team, or hand over a project: we've got you covered. ![AEO & AI Visibility Audit](https://www.webtures.com/images/homepage-slider/slide-1-v2.svg) ![AEO & AI Visibility Audit](https://www.webtures.com/images/homepage-slider/slide-1-v2-light.svg) VISIBILITY · 001 ### AEO & AI Visibility Audit We measure your real visibility across Google, ChatGPT, Gemini, and your competitors. ![GEO & AI Search Strategy](https://www.webtures.com/images/homepage-slider/slide-2-v2.svg) ![GEO & AI Search Strategy](https://www.webtures.com/images/homepage-slider/slide-2-v2-light.svg) STRATEGY · 002 ### GEO & AI Search Strategy We position your brand for LLMs with the right entity, content, and source architecture. ![AI Content Engine](https://www.webtures.com/images/homepage-slider/slide-3-v2.svg) ![AI Content Engine](https://www.webtures.com/images/homepage-slider/slide-3-v2-light.svg) CONTENT · 003 ### AI Content Engine We build content and page structures that strengthen your visibility in AI answers. ![Paid Visibility Layer](https://www.webtures.com/images/homepage-slider/slide-4-v2.svg) ![Paid Visibility Layer](https://www.webtures.com/images/homepage-slider/slide-4-v2-light.svg) PAID · 004 ### Paid Visibility Layer We capture high-intent users at the right moment through Google Ads, ChatGPT Ads, and social platforms. ![Authority & Expansion](https://www.webtures.com/images/homepage-slider/slide-5-v2.svg) ![Authority & Expansion](https://www.webtures.com/images/homepage-slider/slide-5-v2-light.svg) AUTHORITY · 005 ### Authority & Expansion We turn your brand into a trusted source across AI systems and search engines, and keep it there. ![Continuous Optimization](https://www.webtures.com/images/homepage-slider/slide-6-v2.svg) ![Continuous Optimization](https://www.webtures.com/images/homepage-slider/slide-6-v2-light.svg) OPTIMIZATION · 006 ### Continuous Optimization We continuously optimize your visibility as AI models, rankings, and the market keep evolving. ## Outcome-focused growth. We don't just increase visibility; we turn it into sales and demand. 145 %+ Growth in qualified traffic from organic channels. 85 %+ First-page visibility for targeted commercial keywords. 75 %+ Increase in search-driven conversion rates. 3 x Visibility expansion across high purchase-intent new queries. ## What professionals say after working with us. We have been working with Webtures for more than a year. We started with our SEO processes and later managed all our ad operations with Webtures. Since we started, we have seen positive growth across our website's organic traffic flow, customer experience, and ad performance. In a fast-changing sector, the Webtures team follows innovations closely, adapts quickly, and keeps us informed. Their solution-oriented and sincere approach has given us great confidence throughout the process. We thank the Webtures team for all of this. ![Sibel Gözüyukarı](https://www.webtures.com/cdn-cgi/image/format=auto,quality=82,fit=scale-down,width=128/https://storage.webtures.com/uploads/client_testimonial_mayi_tuz_en_57886a4485.jpg) Sibel Gözüyukarı [Mayi Tuz →](https://www.webtures.com/references/mayi-tuz/) With the cooperation we started in *2014,*we entrusted all SEO work on our website to the Webtures team. As CaddeYıldız, we would like to thank the qualified Webtures team for the upward momentum they created in our site traffic day by day by closely following Google optimisations, taking quick actions, and defining criteria suitable for the sector. ![Mesut Yıldız](https://www.webtures.com/cdn-cgi/image/format=auto,quality=82,fit=scale-down,width=128/https://storage.webtures.com/uploads/client_testimonial_caddeyildiz_mobilya_en_143e4cdc77.jpg) Mesut Yıldız [CaddeYıldız Mobilya →](https://www.webtures.com/references/caddeyildiz-mobilya/) During our collaboration with Webtures, we achieved remarkable success in organic traffic and advertising performance. In our partnership approaching *1*year, we captured a 516% organic traffic increase compared to our starting point. From SEO efforts to advertising management, the Webtures team's expertise and solution-oriented approach made significant contributions at every stage. Their continuous guidance in the rapidly changing digital world, helping us take the right steps, has been one of our most valuable gains. We thank the Webtures team for their professional yet sincere approach that inspires confidence. ![Buse Öngen](https://www.webtures.com/cdn-cgi/image/format=auto,quality=82,fit=scale-down,width=128/https://storage.webtures.com/uploads/BUSE_Oe_NGEN_1_6d454859f3.jpg) Buse Öngen [Childgen →](https://www.webtures.com/references/childgen/) *500%* organic traffic growth. Over two years of working with Webtures as our solution partner, we witnessed every step of our website project from crawling to running. Webtures's proactive approach, ability to think outside the box, and skill in internalizing the projects they work on have been a crucial support in reaching our goals faster and more solidly. As OBN, we are delighted to extend our gratitude to Webtures, whom we position as a critical solution partner, and their qualified and dynamic team. ![Cem Akçakayalı](https://www.webtures.com/cdn-cgi/image/format=auto,quality=82,fit=scale-down,width=128/https://storage.webtures.com/uploads/cem_akcakayali_e01a061849.jpg) Cem Akçakayalı [VSY Biotechnology →](https://www.webtures.com/references/vsy-biotechnology/) Since we started working with Webtures, our organic traffic has increased significantly. We have successfully achieved and continue to achieve the goals we set as a result of working with the experienced team that carries out SEO processes. We have achieved a very serious increase in organic searches in the watch sector. Thank you for the harmonious and regular work of the Webtures team. ![Kutlu Karatay](https://www.webtures.com/cdn-cgi/image/format=auto,quality=82,fit=scale-down,width=128/https://storage.webtures.com/uploads/client_testimonial_ersa_saat_en_d188d28004.jpg) Kutlu Karatay [Ersa Saat →](https://www.webtures.com/references/ersa-saat/) - - - - - ## We are here with our digital ecosystem experience. We help brands transform their digital ecosystems with data-driven strategies, AI-powered approaches, and scalable solutions. ![İş Bankası](https://www.webtures.com/cdn-cgi/image/format=auto,quality=82,fit=scale-down,width=240/https://storage.webtures.com/uploads/logo_finans_is_bankasi_170ceb45d4.png) ![Electrolux](https://www.webtures.com/cdn-cgi/image/format=auto,quality=82,fit=scale-down,width=240/https://storage.webtures.com/uploads/Electrolux_logo_stacked_master_blue_RGB_1_1eba3dbaad.png) ![İnci Akü](https://www.webtures.com/cdn-cgi/image/format=auto,quality=82,fit=scale-down,width=240/https://storage.webtures.com/uploads/client_logo_inci_aku_en_00da045793.png) ![Garanti BBVA](https://www.webtures.com/cdn-cgi/image/format=auto,quality=82,fit=scale-down,width=240/https://storage.webtures.com/uploads/logo_finans_garanti_918c252053.png) ![Pınar](https://www.webtures.com/cdn-cgi/image/format=auto,quality=82,fit=scale-down,width=240/https://storage.webtures.com/uploads/logo_gida_pinar_clean_8f2e0e245f.png) ![Kiğılı](https://www.webtures.com/cdn-cgi/image/format=auto,quality=82,fit=scale-down,width=240/https://storage.webtures.com/uploads/client_logo_kigili_en_4b7a95dbc4.png) ![Acıbadem](https://www.webtures.com/cdn-cgi/image/format=auto,quality=82,fit=scale-down,width=240/https://storage.webtures.com/uploads/logo_saglik_acibadem_4479e42866.png) ![Çelebi](https://www.webtures.com/customers/marka/celebi.png) ![Paket](https://www.webtures.com/cdn-cgi/image/format=auto,quality=82,fit=scale-down,width=240/https://storage.webtures.com/uploads/logo_ulasimve_lojistik_paket_d6b3221e2c.png) ![Akçansa](https://www.webtures.com/customers/marka/akcansa.png) ![Anadolu Sigorta](https://www.webtures.com/cdn-cgi/image/format=auto,quality=82,fit=scale-down,width=240/https://storage.webtures.com/uploads/logo_anadolu_sigorta_2026.png) ![Memorial](https://www.webtures.com/cdn-cgi/image/format=auto,quality=82,fit=scale-down,width=240/https://storage.webtures.com/uploads/logo_saglik_memorial_7_ada49ac01f.png) ## We design the right growth program for your brand. At Webtures we orchestrate *search, generative engines, paid media and data* layers under one strategy, bespoke, end-to-end growth programs for your brand. *15*yrs Operations 120*+* Active Brands *6*cont. Reach Service · Preview Live Move between categories, each preview reveals the *measurement model, deliverables and case examples* behind a service. [Explore all services →](https://www.webtures.com/) ### Generative AI 1. [#### AI-First SEO Restructure your classic SEO foundation into an architecture AI agents can read, understand and cite. From page speed and indexability to passage-level content structure; we translate every signal into a shared language between Google's classic SERP and AI answer engines.](https://www.webtures.com/ai-first-seo-service-seo-for-artificial-intelligence/) Deliverable 01: AI-ready technical GEO audit 2. Deliverable 02: Entity & schema architecture 3. Deliverable 03: Passage-level content structure 4. Deliverable 04: Monthly AI + classic SERP report Organic + AI traffic / 12mo: *+185*% · Pages optimised: 60 · Authority: AA Google · AI Overviews · ChatGPT · Perplexity · Bing 5. [#### Generative Engine Optimization (GEO) End-to-end GEO program that positions your brand as the authoritative source ChatGPT, Gemini, Perplexity and Google AI Overviews cite. We rearchitect your content for the way large language models compile and attribute, measuring and optimising your share of voice across AI engines every month.](https://www.webtures.com/generative-engine-optimization-geo/) Deliverable 01: Entity & Knowledge Graph map 6. Deliverable 02: Passage-level content rewrite 7. Deliverable 03: AI citation tracker (weekly) 8. Deliverable 04: LLM-ready schema & provenance AI citation share / 6mo: *+47*% · Engines: 12 · Authority score: A ChatGPT · Gemini · Perplexity · AI Overviews · Copilot 9. [#### Visibility Intelligence Measures your visibility across AI and classic search, benchmarks against competitors and turns it into an action plan. Search, generative engines, social and news signals merged into a single hexagon panel ; competitor benchmarks drive a weekly action queue.](https://www.webtures.com/visibility-intelligence/) Deliverable 01: Hexagon visibility index 10. Deliverable 02: Competitor & sector benchmark 11. Deliverable 03: Signal alert system 12. Deliverable 04: Quarterly C-level brief Signal sources: 06 · Index: *92* · Monitoring: 24/7 Google · LLMs · News · Social · Maps 13. [#### AI Agent Readiness Evaluates your brand's readiness for AI-powered search across technology, content and data layers. A 72-checkpoint readiness score and 90-day roadmap covering technical foundation, content architecture, schema coverage and brand discourse.](https://www.webtures.com/ai-agent-readiness/) Deliverable 01: 72-check diagnostic report 14. Deliverable 02: Readiness score (0–100) 15. Deliverable 03: 90-day action plan 16. Deliverable 04: Investment priority matrix Checkpoints: *72* · Day plan: 90 · C-level brief: C Tech · Content · Schema · Brand · Data ### Marketing 1. [#### Citation Optimization Citation work that gets your brand shown as a source inside AI answers. We measure which sources generative answers select, then move your brand into that source set with verifiable content.](https://www.webtures.com/citation-optimization/) Deliverable 01: Citation baseline 2. Deliverable 02: Source and entity map 3. Deliverable 03: Content and schema fixes 4. Deliverable 04: Monthly citation report Engines: *4* · Reporting: M · Sources: AA ChatGPT · Gemini · Perplexity · AI Overviews 5. [#### Online Reputation Management Monitoring and managing what search and answer systems say about the brand. We track the brand narrative across search results, reviews and generative answers, and address negative or incorrect information at source level.](https://www.webtures.com/online-reputation-management/) Deliverable 01: Reputation audit 6. Deliverable 02: Monitoring dashboard 7. Deliverable 03: Source and review plan 8. Deliverable 04: Crisis playbook Monitoring: *24*/7 · Reporting: M · Trust: A Search · Reviews · News · AI 9. [#### AI Visibility for Local Business Being visible on location-based queries and in local AI answers. We put the business profile, local sources and location signals in order so you show up at nearby moments of purchase .](https://www.webtures.com/ai-visibility-for-local-businesses/) Deliverable 01: Profile and NAP audit 10. Deliverable 02: Local source plan 11. Deliverable 03: Review strategy 12. Deliverable 04: Local visibility report Shortlist: *3-4* · Reporting: M · Local: L Maps · Search · AI · Reviews ### Performance 1. [#### Google Ads Management Full management of Search, Performance Max and Shopping campaigns. Intent-based segmentation and tiered bidding strategy to optimise your budget across the Google ecosystem.](https://www.webtures.com/ads/) Deliverable 01: Account structure design 2. Deliverable 02: Bidding strategy 3. Deliverable 03: Creative assets 4. Deliverable 04: Weekly optimisation CPA / 90 days: *-28*% · Campaign types: 5 · Sprint: W Search · PMax · Shopping · YouTube · Display 5. [#### Meta & TikTok Advertising Creative + media integrated, social performance operation. We bring creative production and media management into the same pod and optimise daily across Meta and TikTok ecosystems.](https://www.webtures.com/meta-ads-consulting/) Deliverable 01: Creative strategy 6. Deliverable 02: 60+ assets / month 7. Deliverable 03: Pixel & event architecture 8. Deliverable 04: Weekly panel Assets / month: *60*+ · Platforms: 4 · Daily: D Meta · TikTok · Snap · Pinterest 9. [#### ChatGPT Ads Management Ad setup, targeting and measurement on generative chat surfaces. We set up ad inventory on chat surfaces, write creative for that context and measure the result on the conversion side.](https://www.webtures.com/chatgpt-ads-management/) Deliverable 01: Account and tracking setup 10. Deliverable 02: Creative and message set 11. Deliverable 03: Targeting and budget plan 12. Deliverable 04: Monthly performance report New surface: *1* · Reporting: M · Conversion: CV ChatGPT · Chat Ads · Retarget · Landing 13. [#### Generative Engine Advertising Advertising and visibility strategy on generative search surfaces. We plan ad formats across generative search and answer surfaces so they do not collide with organic visibility.](https://www.webtures.com/generative-engine-advertising/) Deliverable 01: Surface and format map 14. Deliverable 02: Campaign setup 15. Deliverable 03: Creative test plan 16. Deliverable 04: Measurement and reporting Surfaces: *4* · Reporting: M · Testing: A/B AI Search · Chat · Assistant · Discover ### Data & Analytics 1. [#### Analytics Architecture Measurement stack with GA4, Looker Studio and data warehouse integration. GA4, server-side tagging and warehouse integration come together to build an evidence-based decision surface.](https://www.webtures.com/google-analytics-4/) Deliverable 01: Measurement architecture 2. Deliverable 02: GA4 + sGTM 3. Deliverable 03: Looker dashboards 4. Deliverable 04: Data dictionary Measurement model: *1* · +sGTM: GA4 · Warehouse: BQ GA4 · sGTM · BigQuery · Looker 5. [#### AI & Agentic Analytics Measuring and reporting traffic that comes from AI systems and agents. We separate AI visits that leave no referrer, and agent behaviour, and turn them into a report you can act on .](https://www.webtures.com/ai-agentic-analytics/) Deliverable 01: Agent traffic measurement setup 6. Deliverable 02: Source attribution model 7. Deliverable 03: Dashboard 8. Deliverable 04: Monthly narrative report Measurement model: *1* · Reporting: M · Source: AI GA4 · sGTM · BigQuery · Looker ## Webtures Insights [Agentic Commerce ### Agentic Commerce Readiness Report: how commerce infrastructure changes Read more →](https://www.webtures.com/insights/agentic-commerce-readiness-report/)[Guides ### Entrepreneurship Guide: From Idea to Sustainable Growth Read more →](https://www.webtures.com/insights/entrepreneurship-guide/)[Digital Marketing ### The Social Media Management Guide: Strategy, Content, Reputation and AI Read more →](https://www.webtures.com/insights/social-media-management/)[Digital Marketing ### How to Build a Brand Strategy: A Complete Guide for the AI Era Read more →](https://www.webtures.com/insights/how-to-build-a-brand-strategy/)[Digital Marketing ### Audience Segmentation: A Complete Guide from Strategy to Practice Read more →](https://www.webtures.com/insights/audience-segmentation-guide/)[Digital Marketing ### How to Do Market and Industry Analysis Read more →](https://www.webtures.com/insights/market-and-industry-analysis/)[Digital Marketing ### Business Development Strategy Read more →](https://www.webtures.com/insights/business-development-strategy/)[Digital Marketing ### Conversion Rate Optimization (CRO) Read more →](https://www.webtures.com/insights/conversion-rate-optimization/) [View all →](https://www.webtures.com/insights/)