--- title: "Performance Marketing, Webtures" description: "Conversion-focused growth with data-driven strategies. Setup, measurement, analysis, optimisation, every penny of your ad budget serves the goal." source_url: "https://www.webtures.com/ads/" lang: "en" --- [Webtures](https://www.webtures.com/) / [Services](https://www.webtures.com/services/) / Performance Marketing Conversion-focused · measurable · risk-controlled # Performance Marketing . Conversion-focused growth through efficient strategies. The Webtures performance marketing process runs in four stages, setup, measurement, analysis and optimisation, under the most competitive conditions, until *every penny* of your ad budget serves the goal. [Get in touch →](https://www.webtures.com/contact/) See the process ◆ Campaign Control · Last 7 days● Live ROAS · updating*6.8×* Spend$184K+12% Conversions2,417+38% CPA$76−24% Search, Brand Defense Google Ads 8.4× $42 ◆ Active Shopping, Bestsellers Google Ads 6.1× $88 ◆ Active Performance Max, Category 03 Google Ads 4.9× $124 ◆ Optimise YouTube, Remarketing Video 3.2× $192 ◆ Optimise ◆ 4 campaigns · 14 ad groups◆ Auto-optimisation on → ## Is this for you ? If one of these sounds familiar, you are in the right place. 1. 01 A large share of budget goes to brand searches and low-intent queries. 2. 02 Performance Max does not show what it does, so you cannot tell which product brings profit. 3. 03 Conversion tracking is unreliable, so bidding strategies learn the wrong thing. [In a similar situation · Education Ekva Group: 100% Google Ads Conversion Read the story →](https://www.webtures.com/references/ekva-group/) *775%*◆ Revenue growth · BKM Kitap 9*×*◆ Conversion rate · 1 month *467%*◆ Organic keyword growth 7*/*24◆ Campaign oversight ◆ What is performance marketing? ## Pay for results, not the show. Performance marketing, also called *affiliate marketing*, is a results-oriented approach that uses action-based advertising models to reach wider audiences. It is economical, measurable and advantageous in risk management. ### Budget under control . Action under measurement. The brand must clarify its target audience, identify the channels where the audience spends most of its digital time, and build *the right partnerships* with publishers. The advertiser defines a specific action, sale, lead, click, and only pays when that action occurs. Large companies can allocate millions to branding, while most businesses must use their budget carefully for profitability. Performance marketing is a method that progresses under the advertiser's control. To raise brand awareness and *get effective results*, it is critical to advance with professional marketing strategies. 01 Economical You buy *action*, not *space*. Budget is spent only on measurable output. 02 Measurable Every click, conversion, revenue and cost on a single panel, not claim, *data*. 03 Risk-managed Underperforming channels are closed early; budget is shifted to *winning* channels. 04 Scalable When a profitable campaign is found, budget is increased; *cost is stable*, revenue grows. ◆ Performance marketing process ## Systematic approach, measurable outcome . A four-stage process delivers maximum efficiency and measurable output for your ad campaigns. Each stage feeds off the previous one's data, no step is *random*. Step 01*01* ### Setup We blend *historical data* in your account with current data, analyse it, and redesign the campaign structure to deliver maximum performance. Step 02*02* ### Measurement To clearly see *which portion* of your spend produces results, we target maximum data measurement, attribution, events, pixels. Step 03*03* ### Analysis After measuring data we *make sense of it* and prepare it for optimisation. Signal separates from noise and becomes decision-ready. Step 04*04* ### Optimisation All data is *action-ready*. We take the necessary steps to move ad performance to the top, the loop repeats continuously. ◆ Case studyE-commerce · Publishing ### BKM Kitap, same budget, 775% revenue growth in 1 month . Special offer strategies, smart category groupings, comprehensive data analysis, optimised Google Ads campaigns, targeted remarketing lists and *continuous optimisation*, the budget did not change, the return multiplied. This success concretely illustrates the impact data-driven performance marketing creates when applied with *the right expertise*. BKM Kitap success story → *775%*◆ Revenue growth *693%*◆ Transaction growth *9×*◆ Conversion rate *467%*◆ Organic keyword growth ◆ Performance marketing channels ## Wherever your audience is, action-based . The advertiser defines the action, sale, lead, click, install. Payment happens when the action occurs. This approach allows budget to be *used efficiently*, with every channel focused on what it does best. 01 ### Search Network Ads The intent is already there; we simply connect the buyer with the brand on the search results page. Highest conversion rate channel. ◆ Google Ads CPC · CPA02 ### Video Ads Through YouTube and OTT, story meets conversion, ideal for moving from top-funnel awareness to mid-funnel consideration. ◆ YouTube CPV · CPM03 ### Display Network Banner and remarketing across 2M+ publisher sites; the most efficient channel for bringing cart abandoners back to the brand. ◆ GDN CPC · CPM04 ### Mobile Advertising Reach mobile-first audiences with location, device and app context, bring the brand forward at instant decision moments. ◆ Multi-network CPC · CPI05 ### Shopping Ads When your product feed is structured correctly, Google Shopping delivers the highest ROAS for e-commerce, image + price + trust. ◆ Shopping CPC · ROAS06 ### App Ads With App Campaigns we reach high-intent users and keep CAC under control via an install-based payment model. ◆ UAC CPI · CPA07 ### Email Ads Your own opted-in list is the most profitable channel. With segmentation and automation we measure each send's contribution to conversion. ◆ CRM CPM · CPA ◆ Google Ads benefits ## What does Google Ads bring your company? At Webtures we optimise your Google Ads campaigns for *maximum performance at minimum cost* and make sure your ad budget serves your business objectives. ### Brand visibility , frequency, awareness, trust. We strengthen recognition and trust by appearing *consistently* in front of your target audience. With strategic optimisation and effective ad copy, we improve click-through rates and drive more *qualified* visitors to your site. Through consumer behaviour analysis we aim for action-oriented engagement growth across social media, website, email and phone. We run every campaign component *together*, inside a data-driven framework that protects brand integrity. Google Ads benefits → V ### Visibility & frequency Consistent presence in front of the target audience raises both recognition and trust index together. C ### Click quality Smart copy, match types and audience layers bring only qualified traffic to your site. O ### Conversion optimisation From bid strategy to landing page, every stage is aligned for conversion. I ### Integrity & consistency Campaigns do not exclude each other; brand and performance work inside the same data frame. ## Frequently asked, carefully answered. Everything you may want to know before starting a performance marketing project, from approach to pricing, reporting to team structure. Written by the team doing the work. 01 ### How much budget should we allocate to ads? It varies by industry, audience and competition. We start with a *test* budget in the first month and redistribute to winning channels. For e-commerce a monthly minimum of ≈ $4–6K is recommended; starting low and scaling is also possible. 02 ### How much do we pay per click? CPC is determined by the *competition* of the keyword and quality score. Branded terms $0.10–0.30, competitive commercial queries may go $1.50–8.00. The target is not CPC but *CPA*. 03 ### How does your workflow go? Four-stage loop: *setup → measurement → analysis → optimisation*. Weekly working meeting, monthly strategy review, 24-hour response guarantee. Slack/Teams/email; your choice. 04 ### What happens if competitors keep clicking on our ads? Google automatically detects *invalid clicks* and refunds them. We add IP blocks, behavioural filters and third-party click-fraud protection. Unusual traffic is reported and appealed. 05 ### Can we see results from ads immediately? Yes, unlike SEO, ads bring traffic *instantly*. But for lasting performance, machine learning needs its learning window; the campaign structure *stabilises* after 14–30 days. 06 ### What is your service fee? A percentage of the ad budget or a fixed monthly retainer. Starter pack for small accounts, *custom pricing* for enterprise. We offer a transparent proposal after the first call, no middleman commission. 07 ### Who is this not for? Not for businesses whose unit economics cannot carry the ad cost: if nothing is left after commission, shipping and media spend, pricing has to be settled before the channel opens. It is also premature where measurement is not installed and the conversion is undefined, since optimisation is then blind. And on very small monthly budgets the algorithm never finishes its learning phase.