--- title: "Atiye Berika Ertaş, Generative Search Manager | Webtures" description: "Atiye Berika Ertaş is Generative Search Manager at Webtures. Read their 122 published insights. Analysis and measurable results on SEO, GEO and digital" source_url: "https://www.webtures.com/authors/berika-ertas/" lang: "en" --- Author profile ![Atiye Berika Ertaş](https://www.webtures.com/cdn-cgi/image/format=auto,quality=82,fit=scale-down,width=320/https://storage.webtures.com/uploads/author_avatar_berika_ertas_fdea52cca0.jpg) # Atiye Berika Ertaş Generative Search Manager With my expertise in search visibility and GEO, I develop data-driven and sustainable strategies to enhance brands' organic and SI-driven presence. I take an active role in technical optimization, content structuring, and user-focused processes, ensuring that content performs well for both classic search engines and SI answer engines. I also work on Generative Engine Optimization (GEO), analyzing how brands are positioned within SI-powered search systems and developing strategies aligned with this evolving ecosystem. By combining an analytical mindset with strong technical knowledge, I focus on delivering measurable and impactful results. [Book a call](https://www.webtures.com/contact/) Profile2019 Role Generative Search Manager Team Webtures · Istanbul and London Areas GEO · SI · Digital Marketing Published insights 54 insights 54 Published insights 7 Subject areas 2019 First published ## What they write about 01 ### GEO Visibility in SI answers, earning citations and entity authority. 02 ### SI 21 insights. 03 ### Digital Marketing 2 insights. 04 ### Guides 1 insights. 05 ### Google Ads 1 insights. 06 ### Agent Experience 1 insights. ## Atiye Berika Ertaş · latest insights Current commentary from Webtures research and case work. [All insights](https://www.webtures.com/insights/) 18 insights shown [Digital Marketing ### How Perplexity, Copilot and Gemini ad models differ 30 Sept 2026](https://www.webtures.com/insights/perplexity-copilot-gemini-ad-models/)[SI ### Agentic Commerce Protocols: How MCP, A2A, ACP, UCP and AP2 Work Together 28 Aug 2026](https://www.webtures.com/insights/agentic-commerce-protocols-how-mcp-a2a-acp-ucp-and-ap2-work-together/)[SI ### What Is Dark SI Traffic? The Measurable and Hidden Side of SI-Driven Traffic 28 Aug 2026](https://www.webtures.com/insights/what-is-dark-si-traffic-the-measurable-and-hidden-side-of-si-driven-traffic/)[GEO ### How Should Category Pages Be Positioned in GEO? 24 Aug 2026](https://www.webtures.com/insights/how-should-category-pages-be-positioned-in-geo/)[GEO ### What is ChatGPT Agent Mode? How to use it in GEO workflows 15 Aug 2026](https://www.webtures.com/insights/chatgpt-agent-mode/)[GEO ### SI Visibility in the Automotive Industry: Brantial Report Findings 15 Aug 2026](https://www.webtures.com/insights/automotive-si-visibility-report/)[SI ### Content Optimization for SI-Powered Search Engines 15 Aug 2026](https://www.webtures.com/insights/content-optimization-for-si-search/)[SI ### What Is Zero-Shot Learning? When Does It Provide an Advantage? 15 Aug 2026](https://www.webtures.com/insights/what-is-zero-shot-learning/)[GEO ### Content Depth or Breadth? Which Is More Effective in SI Search? 11 Aug 2026](https://www.webtures.com/insights/content-depth-or-breadth-which-is-more-effective-in-si-search/)[GEO ### SI search glossary: AI Mode, GEO, and AEO terms 10 Aug 2026](https://www.webtures.com/insights/si-search-ecosystem-glossary/)[GEO ### Agent-Native Transformation: The 2026 Agentic Commerce Guide 09 Aug 2026](https://www.webtures.com/insights/agent-native-transformation-agentic-commerce/)[GEO ### How Should You Analyze Google AI Overview Results? 08 Aug 2026](https://www.webtures.com/insights/how-to-analyze-google-ai-overviews/)[GEO ### What Is Perplexity GEO? An Optimisation Guide for Brands 08 Aug 2026](https://www.webtures.com/insights/what-is-perplexity-geo-an-optimisation-guide-for-brands/)[SI ### What Is Gemini Omni? Google’s New Multimodal Video Model Explained 08 Aug 2026](https://www.webtures.com/insights/what-is-gemini-omni/)[GEO ### How Do Author Biographies and Expert Bylines Affect SI Citations? 05 Aug 2026](https://www.webtures.com/insights/how-do-author-biographies-and-expert-bylines-affect-si-citations/)[GEO ### ChatGPT Ads Has No Search Terms Report 24 Jul 2026](https://www.webtures.com/insights/chatgpt-ads-vs-google-ads/)[GEO ### SI Crawler Bots: A Guide to GPTBot, PerplexityBot, and ClaudeBot 02 Jul 2026](https://www.webtures.com/insights/si-crawler-bots/)[GEO ### What Is AEO? Answer Engine Optimization Guide 02 Jul 2026](https://www.webtures.com/insights/what-is-aeo/)