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444 4 915

Conversion Optimization

The studies carried out in order to increase the realization rate of macro and micro targets determined on the website are called conversion rate optimization.

What is the Conversion Rate?

What is the Conversion Rate?

Conversion rate is an action taken by visitors in response to your call to action. The goals that can be determined at the conversion rate may vary for each website and sector. The average session time on film-series sites, product/ service sales on e-commerce sites, and clicking on ads on media sites are examples of goals that the visitor can achieve. All the actions taken to increase conversation make up the conversion rate optimization.

Conversion rate optimization studies are carried out on macro and micro targets.

Macro - Micro Targets

The targets set for web site is divided into two categories: macro and micro. While macro targets are directed towards direct transformation, micro targets consist of goals that lead to the macro realization. For example; Signing up for an e-mail newsletter can be identified as a micro target, while selling products for an ecommerce site is the macro target.

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Conversion Rate Optimization Processes

Conversion Rate Optimization Processes

  • Determining the conversion goals that users can achieve on the website
  • Producing tests to have the experience to increase transformation in macro targets
  • Publishing A/ B tests by produced for a certain period determined on the website and measuring them by artificial intelligence supported software
  • Applying the experience found to increase conversion to your website
  • Determination and testing of micro targets that can improve user experience and visitor conversion depending on macro targets
  • Implementing the experience strategy across the web site that succeeded in conversion rate optimized tests

How to Measure Conversion Rate?

How Long Does Conversion Rate Optimization Last?

How Long Does Conversion Rate Optimization Last?

The duration of A/ B tests varies depending on the number of targets set. These studies lasted for an average of 3-6 months.

What is the contribution of conversion rate optimization to the website?

In order to sell products/ services, you provide traffic to your website through various channels. Conversion rate optimization is the most important stage for users to make a purchase.

What is the contribution of conversion rate optimization to the website?

Are you ready to rise?