--- title: "GA4 Setup & Analytics Consulting Services | Webtures" description: "Deploy GA4, GTM and Looker Studio with a senior data team. We fix tracking, define KPIs and ship decision-ready dashboards. Request a free data audit." source_url: "https://www.webtures.com/google-analytics-4/" lang: "en" --- [Home](https://www.webtures.com/) ◆ [Services](https://www.webtures.com/services/) ◆ Web Analytics Consulting GA4 · GTM · Looker Studio · Mobile Analytics # Web Analytics & Data Analysis Consulting. From GA4 and Google Tag Manager setup to Looker Studio dashboards, server-side tracking to mobile app analytics, *end-to-end analytics consulting*. Built on Webtures experience since 2011, turning data into growth. Get a free analytics audit See service packages 5,000+ brandsGoogle Premier PartnerISO 9001GDPR-compliant setup Looker Studio · Client Dashboard ● Live ◆ Organic + Paid conversions · 30 days *4.218* ▲ %+38 ◆ Ecommerce ROAS5.8×▲ 1.2× ◆ Cart abandonment41.2%▼ 6.4pp ◆ sGTM coverage98.4%▲ 22pp ◆ 14 events · 6 conversions◆ DebugView active → ## Is this for you ? If one of these sounds familiar, you are in the right place. 1. 01 You moved to GA4 but the numbers do not match older reports, and the team trusts the data less. 2. 02 Conversion events are missing or double counted, so ad platforms receive the wrong signal. 3. 03 Consent management and server-side measurement are not in place yet. [In a similar situation · Healthcare 44.7% Form Start Increase On Acıbadem Patient Registration Read the story →](https://www.webtures.com/references/acibadem/) ◆ 01, Definition ## What is web analytics consulting ? Not a tool, a *system*. Capturing user data across a brand's digital properties, making sense of it, and turning it into business decisions. Web analytics consulting is the practice of *collecting, processing, interpreting and converting* the user data that forms across a brand's digital properties, website, mobile app, campaign landing pages, into business decisions. Most brands install Google Analytics yet use only 10–15% of the data it produces. The issue isn't the tool; it's that *the measurement foundation was never built, conversions are mislabelled, and reports are designed to "show numbers" rather than drive decisions*. 12.5% used Only 10-15% of the analytics data brands produce ever reaches a decision. The ring shows the midpoint of that range. At Webtures we deliver analytics consulting across three layers. Each layer completes the one before it and is always tied to a business goal. 01Collection layer GA4 + GTM + server-side tracking capture data safely and accurately, Consent Mode v2 and GDPR compliance included. 02Interpretation layer Segmentation, funnel analysis and data-driven attribution models turn raw data into meaning. 03Action layer Looker Studio dashboards and A/B tests convert findings into marketing, product and sales decisions. ◆ 02, Services ## The analytics services we offer. Four core service areas that together form a single end-to-end data system, each also available standalone. ### GA4 setup & configuration GA4 from scratch, custom event taxonomy, enhanced measurement, conversion setup, Google Ads and Search Console integrations. Details →### Google Tag Manager integration GTM container setup, data layer design, event triggers, custom HTML tags and server-side GTM architecture. Details →### Looker Studio dashboard design Action-ready dashboards combining GA4, Google Ads, Meta Ads, Search Console and CRM data, tailored by role. Details →### Mobile & app analytics Firebase Analytics, GA4 for Apps and Mixpanel integrations, in-app event tracking, attribution, funnel and retention. Details → ◆ 03, GA4 ## Google Analytics 4 setup and consulting. Google's only supported analytics platform since 1 July 2023. An *event-based* data model, ML-powered insights, and web + app data unified under a single property. GA4 replaced Universal Analytics (UA) and has been the *only supported version since 1 July 2023*. Its event-based data model, machine-learning insights and ability to combine web + app data under a single property set it apart from its predecessors. GA4 setup experience across *5,000+ brands*. Industry-specific *event taxonomy* templates for e-commerce, finance, healthcare and SaaS. *Full-stack expertise* across GA4 + BigQuery export + Looker Studio. *Consent Mode v2* and GDPR/KVKK-compliant configuration. ### How GA4 differs from earlier versions . Universal Analytics was *session-based*. GA4 moved to an event-based model, every interaction is processed as a single data point. This enables cross-device tracking, far more flexible conversion definitions, and mobile + web data in one property. - **Engaged session**, Replaces bounce rate by measuring actual user engagement. - **Conversion definition**, The goal concept is gone; any event can be marked as a conversion. - **Enhanced Measurement**, Scroll, outbound click, video view and similar events are collected automatically. - **BigQuery raw data export**, Free in the standard tier, not just the 360 SKU like UA. - **Predictive Audiences**, High purchase-intent and churn-risk users are detected with machine learning. ### Our GA4 implementation process . Not a prepackaged playbook; we build every setup on a measurement plan tailored to the brand. A typical engagement runs 2–3 weeks for a baseline and extends to 6–8 weeks with enhanced ecommerce + server-side + Looker. 01Discovery & measurement plan We learn your business model, conversion points and KPIs, then produce an event-taxonomy document covering every user action to be measured. 02GTM container setup We deploy a Google Tag Manager container for every GA4 tag and design the data layer, so future event additions need minimal developer involvement. 03GA4 property & data stream Property settings, data retention, IP anonymisation and cross-domain tracking are all configured to be KVKK/GDPR compliant. 04Event & conversion definitions Enhanced ecommerce event set for e-commerce; for lead gen we add custom events like form_submit / file_download / phone_click. 05Integrations We connect Google Ads, Search Console, Merchant Center, BigQuery and your CRM, and activate audience sharing. 06Validation & QA Tag Assistant, DebugView and BigQuery export verify that every event fires correctly, values are accurate and there are no duplicate records. 07Training & handover We train your team on the GA4 interface, custom reports and the Looker dashboard, and hand over full technical documentation. ### Event tracking and custom conversions . GA4's power lies in a well-defined event structure. Below is the baseline set we use for e-commerce brands, for B2B and lead-gen we add custom events like *lead_quality_score*, *pricing_page_view* and *demo_request*. | Event | Description | Conversion | | --- | --- | --- | | view_item | Product detail page view | No | | add_to_cart | Product added to cart | Yes · Micro | | begin_checkout | Enters checkout | Yes · Micro | | purchase | Order complete | Yes · Macro | | sign_up | Account sign-up | Yes | | generate_lead | Form submission / inquiry | Yes | Curious about GA4's deeper technical capabilities? Explore advanced topics like BigQuery export, Consent Mode v2, server-side tracking and custom dimensions. Advanced GA4 features → ◆ 04, GTM ## Google Tag Manager setup and data-layer design. Manage every measurement and marketing tag on your website and app from *a single panel*. Reduces developer dependency and ships measurement changes without waiting for a release. Google Tag Manager is the *free* tag-management system that lets you control every measurement and marketing tag on your website and mobile app, GA4, Meta Pixel, Google Ads, LinkedIn Insight, TikTok Pixel, from a single panel. An analytics setup without GTM forces you to request developer help for every new event, ship fragmented code that slows the site, and *wait for a deployment* any time you need to update measurement. 01Container setup & data-layer design A central data-layer architecture that feeds every event, designed and handed off to your development team. 02Tag & trigger management Third-party tags (GA4, Meta Pixel, Google Ads Conversion, LinkedIn Insight, TikTok Pixel) managed from one panel. 03Server-side GTM (sGTM) A server-side container on Google Cloud improves measurement accuracy against iOS ITP and ad-blockers by 15–30%. 04Consent Mode v2 KVKK/GDPR-compliant consent; even when consent is denied, modelled conversion data is still produced. ◆ 05, Data analysis ## Turning data into insight . Collecting data is only half the job. Real value emerges when the data is analysed with *the right questions* and converted into business decisions. ◆ 01 · Segmentation ### User segmentation . Rather than sending everyone the same message, we group users by behaviour, demographics and purchase intent. Standard segments we build for e-commerce clients: - **High-intent non-converters**, Users who added to cart but never purchased; critical for remarketing. - **Repeat buyers**, 2+ purchases in the last 90 days; ideal for loyalty programmes. - **Lapsed customers**, 180+ days since last purchase; fuel for win-back campaigns. - **High-value organic users**, Arrived via SEO and purchased with high AOV. ◆ 02 · Behaviour & funnel ### Behavioural analysis . We analyse the path users take through your site step by step. A typical e-commerce funnel looks like: - **Home** → **Category** → **Product detail** → **Cart** → **Checkout** → **Thank-you** Measuring drop-off at each step surfaces the real bottlenecks and lets us recommend *priority-ranked* optimisations, the exact approach we apply at BKM Kitap, Childgen and CaddeYıldız Mobilya. ◆ 03 · Attribution ### Attribution (attribution) models. "Which channel drove this sale?", the oldest question in digital marketing. GA4's *data-driven attribution* model uses machine learning to assign weight to every touchpoint. - We activate multi-touch attribution in both GA4 and Google Ads. - We build custom attribution models on top of the BigQuery export. - We de-duplicate conversions that overlap between Meta Ads and Google Ads. - We feed offline sales (phone, store, CRM) back into GA4 via Offline Conversion Import. ◆ 06, Looker Studio ## Reporting and dashboard design with Looker Studio. Google's *free* reporting platform unifies dozens of sources, GA4, Google Ads, Meta Ads, Search Console, CRM and Sheets, on a single screen. We design dashboards tailored to each brand's own KPIs. C-Level ### Executive dashboard Total revenue, ROI, channel contribution and period-over-period comparison, all on one screen. Marketing ### Campaign dashboard Campaign-level CPA, CTR, ROAS, conversion paths and budget pacing. E-commerce ### E-commerce dashboard Product-level revenue, cart abandonment, category performance and return rate. SEO ### Organic dashboard Organic traffic, average position, CTR and Core Web Vitals. Content ### Content dashboard Blog traffic, read time, and per-conversion content contribution. | Service | Scope | | --- | --- | | Custom dashboard design | An interactive 1–5 page dashboard mapped to your goals. | | Data-source integration | Connections to GA4, Google Ads, Meta Ads, Search Console, Bing Ads, LinkedIn Ads, Shopify, Ticimax and CRM. | | BigQuery integration | Custom SQL queries on top of BigQuery exports for large datasets. | | Automated reporting | Weekly / monthly PDF reports by email and Slack alerts. | | Dashboard maintenance | Monthly data validation, new metric additions and visual refinement. | Curious about Looker Studio's deeper capabilities? Explore LookML, Tableau comparisons, API integrations and security features. Looker technical details → ◆ 07, Mobile analytics ## Mobile and app analytics. *Fundamentally different* from web: sessions become session_start events, page views become screen_views, conversions become in-app events. After Apple's ATT policies, getting the setup right matters more than ever. Mobile app analytics is fundamentally different from web analytics. Sessions are replaced by the *session_start* event, page views by *screen_view*, and conversions by in-app events. After Apple's SKAdNetwork and App Tracking Transparency policies, correct implementation matters far more than before. *Firebase* AnalyticsGoogle's free analytics SDK for iOS and Android. Unifies with GA4 under a single property. *GA4* for AppsVisualise the data flowing in from Firebase inside the GA4 interface. *AppsFlyer* / AdjustMobile paid-campaign attribution, optional, depending on budget. *Mixpanel* / AmplitudeProduct analytics, especially for SaaS mobile apps. ### Critical mobile metrics we track Day 1 / 7 / 30 retention▲ 48% → 22% → 14% DAU / MAU (stickiness)28% Session length4m 12s In-app purchase ARPU$3.80 Crash-free users99.6% Push open rate8.4% ◆ 08, CRO & A/B testing ## Conversion rate optimisation . Analytics data produces no value on its own, value emerges when it drives *the next action*. We feed the infrastructure we build into A/B testing and CRO programmes. In a typical CRO project, from hypothesis generation to shipping the winning variant, we combine three inputs: GA4 data, user interviews and Hotjar session recordings. For test tooling, following *Google Optimize*'s sunset; we migrate existing clients to VWO or AB Tasty. For engineering teams we recommend *GrowthBook* for combined feature flagging + A/B testing. ◆ VWO Enterprise-grade A/B and multivariate testing. ◆ AB Tasty Visual editor marketers can operate without developer help. ◆ GrowthBook Feature flagging + A/B testing for engineering teams. ◆ Hotjar Heatmaps, session recording and qualitative data capture. ### Typical CRO workflow 01**Hypothesis generation**, Observations mined from GA4 + Hotjar data. 02**Test design**, Statistical power calculation and sample-size plan. 03**Variant build & QA**, Mobile and desktop testing. 04**Launch**, Data collection and daily monitoring. 05**Significance analysis**, Bayesian or frequentist test. 06**Ship & document**, Ongoing monitoring of the winning variant. ◆ 09, Process ## Our analytics implementation process . We work in six clear steps. Each one starts only once the previous deliverable is signed off, *no surprises*, fully traceable. 01 / 06 ### Discovery & audit We review your current measurement stack, list broken or missing events, and draft the measurement plan. 02 / 06 ### Measurement-plan sign-off We document the event taxonomy, KPI set and dashboard plan, then hand it over for approval. 03 / 06 ### Technical build GTM container, GA4 property, data layer and server-side tracking are built out. 04 / 06 ### QA & validation DebugView, Tag Assistant and the BigQuery export verify that every data flow is accurate. 05 / 06 ### Dashboards & reporting Custom dashboards are designed in Looker Studio and automated report delivery is configured. 06 / 06 ### Training & ongoing support We train your team and run monthly data-health checks to keep the setup sustainable. ◆ 10, Why Webtures? ## Why Webtures for analytics consulting? Beyond tool setup, a team that thinks about the whole digital ecosystem, backed by field experience *since 2011*. ◆ 01 / 07 ### Field experience since 2011 One of Türkiye's longest-established digital-marketing teams, with 5,000+ brand engagements behind us. ◆ 02 / 07 ### Google Cloud Partner A certified team across the GA4, BigQuery and Looker Studio stack. ◆ 03 / 07 ### E-commerce focus Proven results at e-commerce brands such as BKM Kitap, Childgen and CaddeYıldız Mobilya. ◆ 04 / 07 ### Vertical expertise Industry-specific event-taxonomy templates for finance (Papara, İntegral Forex), healthcare (VSY), SaaS (Uyumsoft) and logistics (Ekol). ◆ 05 / 07 ### Ready for the GEO era With the rise of SI-powered search, we extend analytics from GA4 and traditional SEO all the way into GEO metrics. ◆ 06 / 07 ### GDPR/KVKK -compliant setup Consent Mode v2, IP anonymisation and retention policies aligned with KVKK and GDPR standards. ◆ 07 / 07 ### Istanbul & London Local in Türkiye, global in Europe. Two offices, one team. ## Frequently asked questions . Short, direct answers to the questions we get most often about analytics setup, process and pricing. 01 ### Is migrating from Universal Analytics to GA4 mandatory? Yes. Google sunset Universal Analytics on 1 July 2023 and shut down access to UA historical data on 1 July 2024. *Every brand must be on GA4.* 02 ### How long does a GA4 setup take? A baseline setup on a standard e-commerce site is 2–3 weeks; a full setup including enhanced ecommerce, server-side GTM and Looker dashboards runs *6–8 weeks*. 03 ### Will my existing GA4 data be affected? Restructuring does not delete existing data. Only the forward-looking event structure is updated. Renaming critical events can introduce gaps in historical comparisons; we discuss this during the measurement-plan stage. 04 ### Is server-side tracking necessary? Not mandatory, but recommended. For iOS-heavy e-commerce brands, ITP and Safari cookie restrictions cause *15–30% data loss* on client-side tracking. Server-side GTM closes most of that gap. 05 ### What is Consent Mode v2, do I need it? Consent Mode v2 still sends anonymous signals to Google when users decline cookies, enabling modelled conversions via machine learning. For EEA users it has been *mandatory for Google Ads remarketing since March 2024*. Not mandatory in Türkiye, but recommended for KVKK alignment. 06 ### Wouldn't Power BI or Tableau be better than Looker Studio? It depends on budget, data volume and existing stack. Looker Studio integrates tightly with the Google ecosystem, is free, and is enough for most non-enterprise brands. Power BI fits Microsoft-heavy stacks; Tableau shines on large-scale data and complex visualisation. *We deliver on all three platforms.* 07 ### Do you also consult on mobile apps? Yes. Full-scope analytics consulting for iOS and Android apps, including Firebase Analytics, GA4 for Apps and AppsFlyer/Adjust setup. 08 ### What does analytics consulting cost? It depends on scope. We offer packages ranging from a basic GA4 + GTM audit all the way to a full-stack build with enhanced ecommerce, server-side and Looker dashboards. *The initial call and audit are free*; we quote after understanding your needs. 09 ### Kimler için uygun değil? Raporu okuyacak isimli bir sahibi olmayan işletmelerde kurulum birkaç ay içinde bakımsız kalır ve yanlış veri üretmeye başlar. Yalnızca panel görmek için, hiçbir karara bağlanmadan yapılan kurulum maliyetten ibarettir. Ayrıca veri toplama katmanı bozukken görselleştirme, hatayı büyüterek gösterir. ### GA4 Advanced Features and Technical Capabilities ◆ 01 · BigQuery Export ### BigQuery raw data export Unlike UA, GA4 offers raw data export *for free to every account*. Event-level raw data is written to BigQuery automatically, enabling unlimited analysis via SQL. Webtures builds custom data warehouses on top of BigQuery, transforms data with dbt and reports through Looker Studio. ◆ 02 · Consent Mode v2 ### Consent Mode v2 setup Mandatory for EEA users, recommended in Türkiye for KVKK alignment. We cover CMP (Consent Management Platform) selection, consent-signal wiring through GTM and modelled-conversion configuration. ◆ 03 · Server-Side GTM ### Server-side tracking (sGTM) A server-side GTM container running on Google Cloud bypasses browser restrictions and improves measurement accuracy. *Especially critical for iOS-heavy e-commerce brands.* - Protection against iOS ITP and Safari cookie restrictions - Reduced ad-blocker impact - First-party cookie usage - Full data control and GDPR/KVKK alignment ◆ 04 · Custom Dimensions ### Custom dimensions and metrics When standard GA4 fields fall short, we define custom dimensions. Examples: `user_type` (B2B/B2C), `subscription_plan`, `clv` (customer lifetime value), `content_category`, `segment`. ◆ 05 · Enhanced Ecommerce ### Enhanced ecommerce, full scope - `view_item_list`, Products shown on category pages - `select_item`, Item picked from a list - `view_item`, Product detail view - `add_to_cart` / `remove_from_cart`, Cart activity - `view_cart`, Cart view - `begin_checkout`, Checkout started - `add_shipping_info` / `add_payment_info`, Step-by-step funnel - `purchase`, Order complete - `refund`, Refund processed ◆ 06 · Predictive Audiences ### Predictive audiences GA4's ML model automatically identifies users with high purchase-intent or high churn-risk. Sharing these audiences with Google Ads lifts *remarketing efficiency*. ◆ 07 · Multi-property & roll-up ### Roll-up configuration For brands running multiple websites, mobile apps or international market operations, we configure a roll-up property for *centralised reporting*. ◆ GA4 · Advanced · Modal 01 Let's discuss these for your business ### Looker Studio Technical Details and Advanced Capabilities ◆ 01 · Looker vs Looker Studio ### What's the difference? Two distinct products. *Looker* (Google Cloud) is an enterprise BI platform built on the LookML query language. *Looker Studio* (formerly Google Data Studio) is a free, self-service reporting tool. Webtures delivers on both; we recommend the right one based on your budget and data volume. ◆ 02 · LookML ### LookML and a custom data model In enterprise Looker we define the data model in a semantic layer using LookML. It guarantees that a metric (for example "active user") *has a single, consistent definition across the company*. ◆ 03 · Comparison ### Looker Studio vs Tableau vs Power BI | Feature | Looker Studio | Tableau | Power BI | | --- | --- | --- | --- | | Pricing | Free | $70+/user/mo | $10+/user/mo | | Google stack | Excellent | Good | Fair | | Microsoft stack | Fair | Good | Excellent | | Learning curve | Low | Medium | Medium | | Large data (>1M) | Good via BigQuery | Excellent | Excellent | | Mobile view | Responsive | Good | Good | ◆ 04 · APIs & Connectors ### Third-party integrations Looker Studio's Community Connector API lets us build custom connectors for sources that aren't supported out of the box. Webtures has built the following custom connectors: - Shopify → Looker Studio - Ticimax → Looker Studio - LinkedIn Campaign Manager → Looker Studio - Custom REST API → Looker Studio ◆ 05 · Security ### Security and data retention - SSL encryption - Google Workspace SSO integration - Role-based access control (Viewer, Editor, Owner) - Row-level security on BigQuery - KVKK / GDPR-compliant retention policies ◆ 06 · ROI & budget ### ROI and budget tracking We combine spend and conversion data from multiple ad channels to show *real ROI* on a single screen. We can also set up automated email alerts for budget overruns, anomalies or underperformance. ◆ 07 · Automation ### Scheduled delivery - Weekly/monthly automated PDF reports by email - Daily metric alerts via Slack integration - Data pre-processing with BigQuery scheduled queries ◆ Looker · Technical · Modal 02 Let's scope your dashboard