--- title: "Google Analytics 4 Setup Guide, Step by Step | Webtures" description: "Set up Google Analytics 4 correctly with current steps covering data streams, key events, consent mode, and the checks that catch common mistakes." source_url: "https://www.webtures.com/insights/ga4-setup-guide/" lang: "en" updated: "2023-03-09T00:00:00.000Z" --- # Google Analytics 4 Setup Guide (Current Steps) Short Answer Set up Google Analytics 4 correctly with current steps covering data streams, key events, consent mode, and the checks that catch common mistakes. Webtures 2 min read Summarize with SI ![Google Analytics 4 Setup Guide (Current Steps)](https://www.webtures.com/images/insights/ga4-setup-guide/cover.svg?v=si1) ![Google Analytics 4 Setup Guide (Current Steps)](https://www.webtures.com/images/insights/ga4-setup-guide/cover-light.svg?v=si1) Webtures Growth & GEO Published: 09 Mar 2023 Updated: 09 Mar 2023 Google Analytics 4 (GA4) is Google's only analytics product; the old Universal Analytics stopped collecting data in July 2023 and its accounts were shut down entirely. This guide covers the setup from scratch, based on the current interface; migration steps from UA are no longer relevant. ## GA4 setup steps ![The six steps of a Google Analytics 4 setup](https://www.webtures.com/images/insights/ga4-setup-guide/section-1.svg?v=si1)![The six steps of a Google Analytics 4 setup](https://www.webtures.com/images/insights/ga4-setup-guide/section-1-light.svg?v=si1) 1. **Create an account.** Sign in with your Google account at analytics.google.com and create a new account and property; set the time zone and currency correctly from the start, since changing them later fragments your reports. 2. **Define a data stream.** For web, enter your site address; you will receive a measurement ID (it starts with G-). 3. **Add the code to your site.** There are two paths: adding the GA4 tag directly to the site, or managing it through Google Tag Manager. If you plan to run multiple measurement codes, Tag Manager is the right choice for version tracking. 4. **Check enhanced measurement.** Page view, scroll, outbound click, and site search events are on by default; e-commerce events must be defined manually. 5. **Mark your conversions.** Flag critical events such as form submissions, phone clicks, and purchases as key events; without conversions, GA4 only counts visitors. 6. **Connect Search Console.** Set up the link from the admin panel so you can read search data and behavior data in the same place. ## First checks after setup ![Five checks to run immediately after a GA4 setup](https://www.webtures.com/images/insights/ga4-setup-guide/section-2.svg?v=si1)![Five checks to run immediately after a GA4 setup](https://www.webtures.com/images/insights/ga4-setup-guide/section-2-light.svg?v=si1) | Check | Where | | --- | --- | | Is data flowing | Realtime report | | Is there double measurement | Single-tag verification with Tag Assistant | | Is internal traffic excluded | Data filters: define the office IP | | Data retention period | Default is 2 months; raise it to 14 months | | Are conversions firing | Test with DebugView | ## Privacy compliance and consent management [GEO](https://www.webtures.com/generative-engine-optimization-geo/) · SI VisibilityIs your brand visible in generative search?Let's build a strategy to surface your brand in ChatGPT, Gemini and Perplexity answers.[Get in touch →](https://www.webtures.com/contact/) Free AssessmentMeet a digital strategy team operating since 2011Share your goals and we'll map a visibility roadmap tailored to your brand.[Get in touch →](https://www.webtures.com/contact/) Measurable GrowthUnite GEO and performance marketing in one modelLet's generate sustainable digital demand with a data-driven approach.[Get in touch →](https://www.webtures.com/contact/) ![How consent management gates Google Analytics 4 measurement](https://www.webtures.com/images/insights/ga4-setup-guide/section-3.svg?v=si1)![How consent management gates Google Analytics 4 measurement](https://www.webtures.com/images/insights/ga4-setup-guide/section-3-light.svg?v=si1) A GA4 setup can no longer be considered separately from consent management: measurement should not start before cookie consent is obtained, and Google's Consent Mode must be configured to pass the consent state to your tags. Analytics measurement must be explicitly listed in your privacy notice. ## Common setup mistakes ![The three most common Google Analytics 4 setup mistakes](https://www.webtures.com/images/insights/ga4-setup-guide/section-4.svg?v=si1)![The three most common Google Analytics 4 setup mistakes](https://www.webtures.com/images/insights/ga4-setup-guide/section-4-light.svg?v=si1) The most common mistake is treating the setup as nothing more than adding the code; a property without defined conversions cannot inform decisions. The second is double tagging: a GA4 tag added both directly in the code and through Tag Manager inflates sessions. The third is failing to filter test traffic; on smaller sites, the team's own visits distort reports significantly. How to read the reports is covered in detail in our Google Analytics guide. 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