--- title: "What Is Google AI Mode? How It Works | Webtures" description: "Google AI Mode explained: how it differs from AI Overviews, how to turn it on, and what brands must change so their pages get cited" source_url: "https://www.webtures.com/insights/what-is-google-ai-mode/" lang: "en" updated: "2026-07-03T00:00:00.000Z" --- # What Is Google AI Mode? Features Explained Short Answer Google AI Mode explained: how it differs from AI Overviews, how to turn it on, and what brands must change so their pages get cited inside AI Mode answers. Atiye Berika Ertaş 5 min read Summarize with SI ![What Is Google AI Mode? Features Explained](https://www.webtures.com/images/insights/what-is-google-ai-mode/cover.svg?v=si1) ![What Is Google AI Mode? Features Explained](https://www.webtures.com/images/insights/what-is-google-ai-mode/cover-light.svg?v=si1) [Atiye Berika Ertaş](https://www.webtures.com/authors/berika-ertas/) Generative Search Manager Published: 28 Jul 2025 Updated: 03 Jul 2026 **Google AI Mode** is a new search experience Google built to make discovery SI-powered. Rolled out to **users in the United States and India** in 2025, it turns the classic search-engine logic into a more **interactive, conversation-based** flow. Instead of only following links, users can now reach information through summarized answers generated directly by SI. The system is built on the **Gemini 2.5** language model and can break a question into parts to compose a meaningful answer. For a multi-dimensional query such as "best budget phones", it does not just return a list; it makes smart recommendations based on price, user ratings, and usage scenarios. In short, **Google AI Mode** is a next-generation search approach that moves beyond the classic search model to give users **faster**, **more contextual**, and **more guided** information. ## What Does Google AI Mode Do? ![Google AI Mode versus classic search](https://www.webtures.com/images/insights/what-is-google-ai-mode/section-1.svg?v=si1)![Google AI Mode versus classic search](https://www.webtures.com/images/insights/what-is-google-ai-mode/section-1-light.svg?v=si1) **Google AI Mode** is designed to give **direct, summarized, and guided answers** to complex or multi-step information needs. Where traditional search results force the user to click through many links, this system presents in-depth information on the topic inside a single answer box. For example, to the question "What is the best student laptop for 2025?" it returns not just a list of sites but product recommendations, price comparisons, and review summaries **at once and in context**. This saves the user time and speeds up the decision process. Users can also hold a dialogue with the SI by asking **follow-up questions**. Thanks to this interactive structure, continuation questions such as "So which of these are waterproof?" are understood by the system while the context is preserved. ## How to Access Google AI Mode ![Six standout new capabilities of AI Mode](https://www.webtures.com/images/insights/what-is-google-ai-mode/section-2.svg?v=si1)![Six standout new capabilities of AI Mode](https://www.webtures.com/images/insights/what-is-google-ai-mode/section-2-light.svg?v=si1) **Google AI Mode** is currently available only to **individual users in the United States and India**. The feature is not yet compatible with enterprise Workspace accounts. On Android devices, a **dedicated AI Mode shortcut** has started to appear in the Google search widget, so users can run SI-powered search straight from their home screen. To access AI Mode, follow the steps below: **Steps to access AI Mode (for users in the US and India):** 1. Sign in to your Google account with a personal (Gmail) address. 2. On the Google homepage or in the mobile app, tap the **Labs (Search Labs)** icon at the top right. 3. In the panel that opens, enable the **"AI Mode" feature**. 4. Once enabled, the **"AI Mode" icon** appears in the Google search box or the Android home-screen widget. 5. Tap that icon to start the **conversation-based search** experience. ### Is It Available in Türkiye? No. As of July 2025, users in Türkiye cannot yet access the **Google AI Mode** feature. The feature is expected to expand to more countries in the near future. ## What Are Its Features? [GEO](https://www.webtures.com/generative-engine-optimization-geo/) · SI VisibilityIs your brand visible in generative search?Let's build a strategy to surface your brand in ChatGPT, Gemini and Perplexity answers.[Get in touch →](https://www.webtures.com/contact/) Free AssessmentMeet a digital strategy team operating since 2011Share your goals and we'll map a visibility roadmap tailored to your brand.[Get in touch →](https://www.webtures.com/contact/) Measurable GrowthUnite GEO and performance marketing in one modelLet's generate sustainable digital demand with a data-driven approach.[Get in touch →](https://www.webtures.com/contact/) ![Five concrete actions for brands in AI Mode](https://www.webtures.com/images/insights/what-is-google-ai-mode/section-3.svg?v=si1)![Five concrete actions for brands in AI Mode](https://www.webtures.com/images/insights/what-is-google-ai-mode/section-3-light.svg?v=si1) **Google AI Mode** comes with a set of advanced features that can fundamentally change how people search for information. Instead of simply listing results, this SI-powered system analyzes queries, breaks them into sub-topics, and produces **deeper, clearer, and more personalized** answers. - **Powered by Gemini 2.5:** The latest language model, Gemini 2.5, is highly capable at natural-language understanding, multi-step reasoning, and contextual follow-up. - **Multi-step query answering:** When answering complex or layered questions, it interprets user intent and synthesizes pieces of information into a single response. - **Conversation-based search:** After an answer, users can ask **follow-up questions** such as "And how much do these products cost?" The SI keeps the previous context and continues to answer. - **Multimodal input support:** It can understand text, image, and voice inputs. A user can attach a product image and ask "What are the alternatives to this?" - **Local information and stock queries:** With the "Have SI check availability" feature, the system can gather **stock and price information** from local stores. - **Deep Search (SI Pro subscription feature):** This deep-research feature scans hundreds of sources at once to build a trustworthy, wide-ranging answer. Google's **Project Mariner** will be the next level above AI Mode. It will be able to fill in forms automatically, make reservations, or start actions directly from content. ## Why AI Mode Matters for GEO and Content Strategy ![How to measure visibility in AI Mode](https://www.webtures.com/images/insights/what-is-google-ai-mode/section-4.svg?v=si1)![How to measure visibility in AI Mode](https://www.webtures.com/images/insights/what-is-google-ai-mode/section-4-light.svg?v=si1) **Google AI Mode** opens a brand-new era not only for users but also for content producers and **[GEO](https://www.webtures.com/generative-engine-optimization-geo/) teams**. This SI-powered search experience is reshaping the rules for how content should be written and structured so that it can be cited inside SI answers. - **Intent comes first:** AI Mode answers queries by **user intent**, not just keyword matching. Content therefore has to be rich in meaning and context, not only keyword-focused. - **Structures ready for follow-up questions:** Your content should be organized to answer users' continuation questions naturally. For example, be ready for query chains like "What are the best coffee machines?" to "What is the difference between capsule and filter models?" - **Structured data (Schema) usage:** Google AI Mode can recognize and use schemas such as **ItemList**, **FAQ**, and **HowTo** when presenting content. This increases the chance that your content is referenced inside SI answers. - **Multimedia content stands out:** Pages that offer image, video, and audio support align with **multimodal** queries. AI Mode has been observed to favor this kind of content. To prepare for SI-powered search like Google AI Mode, you need to restructure your content strategy. Webtures' [Generative Engine Optimization (GEO) service](https://www.webtures.com/generative-engine-optimization-geo/) offers a comprehensive way to make your brand stand out inside SI answers. You can also learn more about our wider [digital marketing services](https://www.webtures.com/services/). ***In short, it helps for teams to stay flexible while applying the following practices:*** - Give a **direct and simple answer** to one main question in every piece of content. - Create in-content links or sub-headings for the extra questions a user might ask next. - Use **ItemList schema** in list content to present an ordered structure. - Enrich your page with audio and visual content. - Use the **dateModified** tag consistently on pages you keep up to date. ## Sources - [Google: AI Mode in Search](https://blog.google/products/search/ai-mode-search/) - [Google Search Central: AI features and your website](https://developers.google.com/search/docs/appearance/ai-features) - [Google Search Help: AI Overviews](https://support.google.com/websearch/answer/14901683) [Atiye Berika Ertaş](https://www.webtures.com/authors/berika-ertas/) Generative Search Manager Published: 28 Jul 2025 Updated: 03 Jul 2026 [Add Webtures as a preferred source on Google](https://www.google.com/preferences/source?q=webtures.com) ## Articles related to What Is Google AI Mode? 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