2018 is unraveling, and every marketer has one thing that they need to focus on the most – Search Engine Optimization. If you are an advanced content marketer, then your work is pretty much based on a solid SEO strategy, with a list of premium keywords in hand, an optimized website, and an active blog. It is essential that you have a plan for both your on-page and off-page tactics. There’s a variety of SEO tools that are at your disposal, and you need to keep an eye on everything that’s happening with your traffic via Google Analytics.
Furthermore, a lot of modern SEO is focused on content. In fact, what is essential is that your website’s content revolves around a particular topic, which makes it easier for Google and other search engines to comprehend what your website is all about, and lead users exactly to what they are looking for. This is the path that leads to your website ranking high for related keywords.
In this article, we are going to discuss some of the essential methods that you mustn’t ignore when it comes to a successful SEO process in 2018.
List your topics and come up with related keywords
The fact remains that keywords are at the core of SEO. However, what you need to focus on in order to grow your traffic organically is to make a list of topics that your website is going to be all about. The first step is come up with a list of 10 short keywords that are relevant to your product or service. You can use Google’s Keyword Planner to find out what their search volume is, and determine variations that relate to what you do.
While you are going to be relating topics and popular keywords, you are not going to be focusing on these keywords so much that you write entire blog posts revolving around them. The fact is that they are just too competitive for you to get a high ranking. No, what you are going to do is narrow down your list to keywords to about 10 to 15 terms that really matter. These keywords will then serve as the foundation for creating long-tail keywords.
For every essential keyword that you have chosen, you’ll be coming using a keyword tool of your choice to determine 5 to 10 long-tail keywords that delve deeper into its meaning. Basically, your every blog post will revolve around a subtopic which elaborates a specific idea within the larger topic, which is the short keyword that you have originally come up with. This is how you come up with subtopic clusters. If you’ve got 10 founding topics, every one of them will be the base of 5 to 10 subtopics.
Optimize your crawl budget
What you should know is that Google assigns a crawl budget to every website, basing it on how popular, authoritative, and big it is. Crawl budget optimization is basically you determining which pages are going to be crawled and indexed on a regular basis by Googlebot. You need to take a good look at your website’s structure in order to do that. All your crucial pages need to be simple to access both by your website visitors and search crawlers.
- The first step is to make a comparison between the volume of your indexed pages, the average number of pages that Google crawls on your site on a daily basis, and the volume pages from your XML sitemap. If you’ve got indexing or crawling problems, this is how you are going to tell.
- Next, you need to come up with more internal links that are going to lead to pages that you intend to have crawled on a regular basis (and therefore have a better rating).
- Your information architecture and organization of topics needs to be top-notch.
- By coming up with more trusted links to your website and its pages, you will boost their link authority.
- Finally, make sure that crawlers don’t have access to the pages on your website that aren’t top-notch quality. These are usually duplicate content, outdated, low-quality or spam pages.
What is a company listing? Listings, also known as citations, appear on national directory websites, and enable search engines, as well as your customers, to know where they can find you. According to local SEO experts, if you have authoritative and consistently updated listings, your Google rankings will rise, and you will gain much greater exposure. This is extremely important for local and small businesses.
For starters, your Google My Business profile needs to be filled in down to the last bit of information. Don’t just input the basics, but rather, make use of all the advantages that this kind of business promotion can bring to you. Think about the fact that Google wants images, work hours, and so on. So get down to completing your profile.
It’s a good idea that every physical location that your company has got has its own local landing page, properly optimized with the necessary information about your location, zip/postal code, and so on.
The important conclusion is that you need to use the tools that are at your disposal in order to track the important metrics on a daily, weekly, a monthly basis, so that you are certain that your SEO strategy is panning out the way you planned it to. The most important metric out there is organic traffic, so make use of a tool such as SEMrush to track it. You should also use it to determine how well your pages are ranking, based on the long-tail keywords that you have chosen to target.