---
title: "Our Brand Identity and Corporate Assets | Webtures"
description: "Brand Identity Share your goals with our team and let"
source_url: "https://www.webtures.com/our-brand-identity/"
lang: "en"
---

# Brand Identity .

Share your goals with our team and let's work together for a revolutionary digital success.

## Logo Story

![Brand identity grid illustration](https://www.webtures.com/img/legacy-be19ff1ed342f1583357/public)![Webtures logo on white background](https://www.webtures.com/img/legacy-cb9a869dd982eae3762c/public)

Webtures is a company that attaches importance to efficiency and performance. That's why our logo is inspired by bees, which are the most efficient and high-performance creatures in the world. Bees make honeycombs in a hexagonal shape. This is because the honeycombs become more resistant when made in a hexagonal shape. Honeycombs become resistant thanks to the hexagonal shape and can carry the honey collected by the bees more easily. If they chose shapes such as octagon, pentagon or circle, there would be a gap between the blind spots. If shapes such as triangle or square were used, of course, there would be no gaps. However, of the triangle, square and hexagonal shapes with the same areas, the hexagon has the least total side length. In other words, more hexagonal chambers can be hemmed with the same amount of wax. All these are the reasons why bees build their combs in hexagonal shape.

Logo Ratios

![Logo ratios guide](https://www.webtures.com/img/legacy-c564340a0ca27f98693c/public)

Logo Protection Area

![Logo protection area guide](https://www.webtures.com/img/legacy-2528cbece69d4ffea6e1/public)

Colour Codes

![Primary colour codes](https://www.webtures.com/img/legacy-cb7b3c817585f4d016c7/public)

Colour Codes

![Secondary colour codes](https://www.webtures.com/img/legacy-ef2a13caff4771ffa5ad/public)

Use of Light Coloured Background

![Logo usage on light background](https://www.webtures.com/img/legacy-5f34b19df74324ef2a50/public)

Use of Dark Coloured Background

![Logo usage on dark background](https://www.webtures.com/img/legacy-b269449c51f0de071130/public)

![Webtures vector logo preview](https://www.webtures.com/img/legacy-a57bb96933bfaa3270f7/public)