What is the importance of backlinks in SEO? Can a page rise without backlinks?
Over the past few years, Google’s pages have given the impression that links are no longer as important as they once were. There are opinions on blogs and forums that they are not important and even that the SEO market is dead. However, such beliefs are wrong. It’s essential to understand the true value of links. If you don’t fall prey to the myths circulating on the web, you can create an effective backlink strategy and your website rankings won’t suffer.
In the early days of SEO, sites could climb the rankings by accumulating as many links as possible. This led to the creation of an entire black CEO industry. If someone wanted to quickly raise their site in search engines, he bought thousands of links to it, not even interested in what sites these links are on. If these links are cheap, they most likely came from “link farms” – sites explicitly created to link to them.
In the current situation, some links may be harmful, and some are useless. However, quality links are more important today than ever. If you want proof that they work, you only need to re-read the latest statements by Matt Cutts. He acknowledges that Google experimented with ranking criteria, which affected links and worsened the search results. In other words, Google still hasn’t found a more reliable criterion than links! It just now takes into account other factors and the quality of the links themselves.
Quality is determined based on several criteria. In particular, the relevance regarding the site being linked to the sites’ authority and popularity.
Backlinks play an important role in most search engine algorithms. Backlinks are important for SEO, because they help to build your website’s domain and page authorities. However, in order to raise a page in the ranking, you do not necessarily need to get a backlink.
While doing backlinks, you should pay attention to the following items:
1. Try to get Backlinks from websites that are relevant to your content. This process is a little difficult, but make sure that it will contribute to you.
2. Try to register in quality directories.
3. Try to get links from social sites (eg Facebook, Twitter).
4. Try to get Backlinks from these sites by writing articles in quality forums or blogs. Backlinks you get from these websites are very important for your site.
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