Hello! How to create content for the target audience?
Hello! Let me tell you some ways:
# 1 Write uniquely
Writing unique and original content is essential, but many people continue to generate texts whose quality leaves much to be desired. Plagiarism hasn’t done anything useful yet unless the immediate goal was to get what it deserves from Google. There are many examples of how foresees dug their holes.
Unique and original content is impossible without unique and original ideas, no matter how trite it may sound. Ideas should be non-trivial and capable of making you think about what you read. Who wants to repost an article for the hundredth time on a topic that was wiped out six months ago?
# 2 Focus on user intent
It’s almost 2018, and we all know perfectly well that the over-optimized content is outdated and doesn’t work. It’s the right way to ensure that the user has doubts about the professionalism of the creator of this same content. Simultaneously, there is hardly anything that can spoil the reading experience even more than a text deliberately stuffed with keywords. Moreover, Google is unlikely to pat on the head for this.
Keywords are the holy of holies, they still play an important role, but you should also remember that Google is again moving forward and is getting smarter every year. Today, the king of search engines is much better at understanding user intent and the meaning of search terms. To better understand users’ preferences and desires, you need to look at things through their eyes for a moment and imagine what they are typing into the search bar when they are looking for this or that information.
In an era when Google is fixated on semantic search, it’s time to start thinking about the power of LSI. In writing texts, use synonyms and words that, according to their meaning, can replace the main keywords.
# 3 Stand out from the crowd with an original headline
A catchy headline plays into the hands of SEO, it’s common knowledge. A cool headline largely determines the fate of content: whether users will view it or not, whether it will have a good click-through rate or not. To heighten the effect, keywords can be added to the title – to please both Google and users.
In addition to the cool title, add an equally cool meta description. This is to slightly warm up a potential reader’s interest and still make them click on the title. Search engines also need meta descriptions: this way the latter will be clearer about what the article is about and whether it matches a specific search query.
# 4 Only hardcore – only long read
In short, to date, the topic of written content and its most effective types in terms of SEO has been discussed millions of times. Many are still convinced that Google prefers the longread format. Probably because it is easier to place all the necessary keywords in an article of 1000 words, including LSI keywords, and even so that it does not look like just a list of search queries.
But we shouldn’t forget that desktops seem to have outlived theirs. The modern user is more likely to use mobile devices than home computers, so longread may not always be the best idea. They are depending on who is more among your users.
# 5 Structure is important
Of course, you can write canvases of texts without any paragraphs (this is not a royal thing, so bother), but still it is better not to do this. Use headings and break your text into paragraphs. It’s simple: today, few people read anything at all from beginning to end. I looked through, noted the main thing for myself, and it’s done. To not lose touch with the reader and keep the public’s involvement at the level, you should think about the structure of the text.
Google also pays attention to text structure. How good it is will determine how quickly he will understand the main idea of the publication. Remember to add keywords and synonyms to your titles and subheadings to avoid jeopardizing the effectiveness of your content.
# 6 Command “Links!”
The site’s link profile is built not only due to purchased links, registration in directories, and requests to link to your resource. Link to other popular sites with a good reputation, and then your users will not doubt the authority of your resource. Besides, Google will undoubtedly thank you for helping fulfill its mission – “to make all information globally accessible and useful.”
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