Hello! How to find all keywords what are needed for my website?
Hello! Let check 3 steps to finding keywords
Step 1. Selection of relevant and interesting topics
Article titles and content should be interesting to potential customers. For example, the topics “How to submit an electronic customs declaration”, “How to get accredited at customs” and the like are suitable for promoting the services of a customs broker.
Promotion with the help of articles on the burning problems of the target audience is a great opportunity to offer your help without annoying advertising.
Consider an online jewellery store. His clients will be interested in the following topics:
– how to distinguish real gold from counterfeit;
– how much does a ring with a precious stone cost;
– how to save money on buying gold jewellery;
– 5 tips for choosing earrings based on your face shape.
The main thing is to do it unobtrusively and to instil trust in prospective clients, confirming expertise in meeting their needs.
Step 2. Analysis of search queries on the selected topics
For this, 2 methods are involved:
# 1. Automatic search using the Keyword Planner in Google AdWords.
This tool allows you to find out for what requests and how often users are looking for this or that information, product, service. In order to select the most relevant key phrases, one should take into account the region to which the customer’s business is aimed and the frequency of requests, competition.
To access the service, you just need to have a Google account. Go to the Google AdWords website, open the “Tools” section and select the “Keyword Planner” tab in it. Then follow the prompts and proceed to the selection of key phrases.
Google Planner often returns 500+ keywords for a single topic, with only a few to choose from. To make it easier for yourself to find suitable ones, you can filter all the received options using Excel. As a result, keys are selected that contain a particular root (word).
For example, we need keywords for the Toyota Principles article. The planner came up with 300 options. After that, you need to export them to a file.
Sorting in Excel has reduced this list several times. Filtered keywords are sorted in order of decreasing the recommended CPC bid.
From the selected options, the keys to the Toyota principles, 14 principles of Tao Toyota, principles of Tao Toyota, 14 principles of Toyota fit the article. Using Excel makes it easy to find keys. You can filter them using Google Sheets, but Excel has a more convenient smart filter. This way we can easily remove all non-thematic keywords. From the selected options, we select the most targeted and TOP ones.
# 2. Browse key phrases using the search bar.
You’ve probably noticed that if you enter a query in the search bar one word at a time, the system itself offers search options that have been saved in its memory as a result of frequent typing. So Google hints can come in handy. See:
Next, we analyze the “Frequently Searched” section located at the end of the search results. Other popular queries are suggested here that may be related to the entered word or phrase.
Order product description
As a result of the work, the SEO specialist receives a list of keys, which, depending on the demand for the topic, can be extensive or narrow.
Step 3. Analysis of the results.
At this stage, we select keywords that best match the topic and the intended content of the article. The accuracy of their selection depends on how relevant the content of the site will be from the point of view of the search engine, as well as the degree to which the text matches keywords. Therefore, the relevance of your page in search and its position is at stake.
Frequently used word selection tools are Google. For English-language texts, you can additionally use Frontend Seologies and Bing. Google Trends is a good helper to complete the entire keyword research process. This service allows you to detect long-term search trends that are relevant to the topic, which means that you can recognize relevant queries.
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