How to increase the speed at Google Analytics?

Why Is Site Speed Important?
According to Google research, a 1 second delay in loading times on smartphones can reduce the return rates by 20%. Apart from this, we can count the following among the strongest reasons why site speed is important:

• Google declaring page speed as a ranking factor for searches on mobile devices

• Google’s announcement that it is initiating efforts to tag slow sites as well as mark those who do not have an SSL certificate as unsafe

• Late loading sites increase the rate of visitors leaving the site quickly (Google research shows that users leave the site after about 3 seconds for late loaded sites)

• Fast sites positively affect the user experience and Google does not want to rank sites that do not care about user experience

• Fast loading pages increase the rate of return (visitors return to your site)
Increasing Site Speed
Site speed; The performance of the server where the website is stored and published (hosting), internet service provider, processing power of your device, browser and the file and image size of the pages depends on various factors.
However, of these factors, only our site and server are within our control.
What You Can Do For Server Performance
• Finding a Quality Hosting Company: The performance of your server depends on the hardware and service quality of your hosting company. Reaching the customers of the company, doing research on the service quality and reading the comments, meeting with the support team can help you choose the right company.

Testing the hosting company’s own website with PageSpeed Insights and looking at load times for mobile and desktop can also give you an idea! Although its website is probably on a dedicated server, the speed test result may be a clue to the quality of the company’s hardware.

• Server Location: The distance of the data center where your server is located from the target audience of your site affects the speed of the site. A hosting company with a data center in the USA means that the information on your site will have to go a long way before it reaches your target audience.

• Upgrading Your Hosting Plan: Hosting packages with the lowest price mean that your website is hosted on the same server with many neighboring sites that share server resources. With these types of hosting plans, your site’s performance may be affected by increased traffic from other sites.

If your site loads late, you should consider the option of upgrading your hosting plan.

What You Can Do For The Performance Of Your Website
• HTML and CSS Structure: The HTML structure of your web page meets the loading. Tell problems, problems with CSS, not HTML. You should take regular care of your CSS codes. Since browsers read the items you want to load on your page from top to bottom, you should put them higher by considering the section such as head> body> lower section. If CSS formats the footer before language, the header and body sections may appear blank when opening the site. Mobile devices load slower than desktop, so it might be a good idea to add your mobile style first. You can also add it to the footer so that it will be loaded afterwards, which is not very important, and place your important scripts such as Analytics on top as soon as possible.

Visual compression: If an image is smaller in size, it will download faster. If your site has large images such as 1000 KB (1MB), don’t be surprised if your site loads slowly! You can use plugins to optimize the images on your site and perform size compression without losing quality. Thanks to image compression plugins; You can shrink a 1000 × 1000 pixel image from 200 KB to 150 KB and increase the upload speed of this image by 25%. In addition, lazy loading of images allows them to be downloaded as the user scrolls down the web page and positively affects the page speed.

• Enabling Browser Cache: This process allows users to store parts of your page in their browser caches, allowing users who previously viewed your site to access your site’s content much faster on their next visit. You can set the browser caching in your .htaccess file or you can use a WordPress caching plugin.
Using a CDN network: CDN, which stands for Content Delivery Network, is one of the easiest ways to increase the loading speed of your site. CDNs consist of interconnected servers located in different geographic regions. It sends the content of your site from the server closest to your visitor’s location.