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What do website analytics allow you to do?

Roderick Umstead
Roderick Umstead
3 years ago 848 Views

What does a website analytics provide us? Should we act according to the data in the analytics?

What do website analytics allow you to do? Answers

  • Erhan Kolci
    Erhan Kolci 12 March 2020 at 10:02

    Website analysis is a very broad concept. If we are talking about on-page analysis;

    – accuracy of meta tags,
    – category tree and link structure,
    – link building within the site,
    – copy content checks,
    – outdated content controls,
    Many more criteria such as etc. can be checked.

    If we are talking about off-page analysis;

    – your backlink health,
    – the words that competitors drive traffic,
    – sites where competitors get backlinks,
    – average monthly traffic count,
    – derivatives of your target words,
    etc criteria can be checked.

    Such analyzes provide improvements such as improving your site’s health, gathering information about the words your competitors provide traffic, increasing off-site authority.

    In your studies based on the data in Analytics and Search Console, you can increase your traffic by focusing on the words that you get low traffic if you have a high bounce rate, and if you have low in-page time, you can focus on the words you receive less traffic than the words you attract.

    In case the items I mentioned above are routinely performed in general, you can keep your site up to date.

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