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What is a “metric” in Google Analytics?

Erin Brown
Erin Brown
3 weeks ago 32 Views

Hello, what is the metric? how does it work? What is Metric in Google Analytics? What is Custom Metric? Can somebody explain it to me please?


What is a “metric” in Google Analytics? Answers

  • Roberto Rogers
    Roberto Rogers 01 September 2020 at 01:31

    What is Google Analytics?
    Google Analytics; It is a free-to-use web analysis tool that provides reports on their initiatives with your website returning to your website or mobile application. There is a paid version under the name Analytics 360.

    Google Analytics is built on 4 basic components.

    Data collection: Data javascript code snippets are refreshed in Google Analytics. In this line of code, the URL transfers the analytics to which URL you are logged in from the browser or device.

    Data processing: The collected data is sent to Google’s servers and categorized.

    Configuration: subject to analysis after zero processing. The data saved in the database cannot be changed again. For example, even if you remove the filter in your filtered account, you will not be able to access old data.

    Reporting: It is the component that is collected and presented to Google Analytics users.

    Metrics
    Refers to the quantitative measurement of sessions and actions. They are numerical values. It gives how often things are done and how much. It also shows the averages.

    Number of sessions that took place yesterday
    Average basket amount of orders that took place last month.
    Bounce rate of users coming to the website from Google Ads.

    Google Analytics also allows you to create custom dimensions and metrics. For example, by using a special dimension, you can distinguish between users who are members of your website and those who are not.
    Custom Metrics & Dimensions
    Custom dimensions and metrics are displayed and used in Google Analytics reports just like your metrics and dimensions. You create one different metric and dimensions entirely by you. You can create custom dimensions, hit, session, user, and product scope. You can create metrics within the scope of hit and product.

    For example, your Google Analytics account calculates the goal conversion rate metric with the formula number of goals / sessions completed.

    By using custom metrics, you can create individual custom metrics for new users ‘goal completion rates or unique users’ goal completion rates and display them in your reports.

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