---
title: "İtopya: 115% Organic Traffic Growth | Webtures"
description: "As part of İtopya’s SEO and user experience optimization process, category structures, product pages, and brand-focused search scenarios were strategically"
source_url: "https://www.webtures.com/references/itopya/"
lang: "en"
---

![İtopya](https://www.webtures.com/cdn-cgi/image/format=auto,quality=82,fit=scale-down,width=360/https://storage.webtures.com/uploads/client_logo_itopya_en_5364d2d54c.png)

# İtopya Organic Traffic Increased By 115%

As part of İtopya’s SEO and user experience optimization process, category structures, product pages, and brand-focused search scenarios were strategically restructured. Through the technical and content-driven improvements implemented, the brand achieved a 115% increase in organic traffic and more than 100% growth in product visibility.

Client: **İtopya** · [itopya.com](https://itopya.com)

SEO Technology

![İtopya Organic Traffic Increased By 115%](https://www.webtures.com/customers-covers/itopya-en.jpg)

## İtopya: Analysis

Itopia wants to become a leading company in IT solutions and Gaming products in a short time. The aim is to increase organic visibility and become an e-commerce platform with a trend that will satisfy users.

- The category tree needs to be planned according to strategies.

- To be more visible in brand searches

## İtopya: Process

- Category URL structures were changed and the URL structure was made SEO friendly.

- Product URL addresses were changed and special strategies were determined for the product groups to be targeted.

- With the brand filter system, the searches made by users were targeted.

- Strategies were implemented to avoid creating duplicate content in areas such as categories and brands with high importance and where the most traffic can be provided.

- Visual changes were made for all pages that do not have visuals or do not have the correct visuals on the product detail pages.

- Special strategies were developed for pages that affect mobile performance and experience absolute traffic loss.

- By targeting searches specific to the target audience, an increase in visibility rates was achieved in all months since the beginning of the studies.

- Special strategies have been developed for sections that keep the page up-to-date, such as product reviews.

## İtopya: Conclusion

- A 115% increase in traffic rates was achieved.

- Over 100% increase in category and product visibility

- The number of words on the first page increased by 60%.

First Page in Word**255**

Organic Traffic Increase**%115**

Increased Product Visibility**%100**