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SEO Expert

In this article, we tell you how to become a search engine optimization expert and how you can plan your future career accordingly. 


How to Become an SEO Expert?

You may ask "Why should I become an SEO expert?" SEO is an important way to help your website rank well in search engines for keywords related to your business. Briefly, it is possible to get a lot of traffic to your website with to SEO.

Who Is an SEO Expert? What Does It Do?

The SEO specialist has enough coverage of all the activities that need to be done in the field of site optimization and has enough knowledge about the algorithms of the best search engines such as Google. With an effective strategy, s/he tries to rank the selected page of the website higher than its competitors in Google.

Briefly, the answer to the question “What does SEO Expert mean?” is someone who can optimize websites to get more traffic from search engines.

Who is SEO Expert

It would be realistic enough to say that 100% of world trade is connected to the internet. You won't find a successful company without a website. You should never forget that the best and most professional method approved by search engines is SEO.

What are the Competencies that an SEO Specialist Should Know?

What Does SEO Expert Do
  • Detailed information about the basics and concepts of SEO,
  • Understanding target search engine algorithms, Knowledge and correct use of Google Search Console,
  • Google Analytics and special SEO tools,
  • The ability to find and select the most effective competitor keywords,
  • Having a strategy in content production, link building, on-site SEO, off-page SEO and local SEO,
  • Familiarity with content management systems and some programming languages,
  • Familiarity with the best media and social networks that are effective in the SEO service process,
  • Time management skills in the implementation of an SEO project.

The skills required to become a search engine optimization specialist can be further elaborated, but never forget that experience and problem-solving skills are essential.

Today we can say that search engine optimization is an art and an SEO expert is an artist. Because search engines are constantly changing their algorithms to improve their results, and the SEO expert must challenge the art of search engines in addition to adequate knowledge in this field.

8 Basic Steps to Becoming an SEO Expert

If you want to become an SEO expert but don't know where to start, we've compiled the perfect way to become a professional SEO expert:

1. Understand Search Engine Performance

The first step you should take is to learn how search engines work. Here are some information you need to learn in detail: ''How does Google crawl web pages? What elements does it index on a page? When will it crawl that page again? In what format does it store the information in the database?

2. Understand the Fundamentals of Search Engine Marketing

You need to have a thorough knowledge of all the different concepts of search engine marketing and internet marketing. You need to be clear in your mind what exactly you expect from SEO and what SEO-related tools you can use to strengthen your online presence. It's is extremely important to know the differences between SEO and SEM.

3. Understand the Nature of SEO

SEO is not just about keywords and links; it is much more than that. The main task of SEO is to give users a great experience and give them exactly what they want.

4. Choose the Best SEO Training Channel

When you start learning SEO, you will find a lot of documents, videos, etc. about this industry on the internet. You will notice that there are different materials and different information that may confuse you. In such a case it is always better to examine many different websites well and choose the most consistent one.

5. Be Aware of SEO Changes

SEO is never fixed, and its principles and rules may change over time. This is because the basis of website optimization is Google's ranking algorithm, and the search engine makes more than 250 changes to the ranking algorithm over the course of a year. Therefore, depending on these changes, the SEO trend also changes.

One of the duties of a professional SEO specialist is to regularly follow up on relevant SEO news so that they are ready to change their strategy in case of any updates to Google's ranking algorithm.

6. Use of Applied SEO Tools

The truth is, you cannot easily optimize your website manually by yourself. Because there are so many items to learn and edit. Some analyzes and reviews do not need to be done manually by you. SEO tools are one of the best options you can use. Although, some SEO tools can cost you money. It's important to know that these costs are invaluable given the data they provide.

7. Use SEO Techniques

Many people are just trying to get too much information about website optimization. However, one of the characteristics and duties of a successful SEO expert is to take their knowledge out of theory and put it into practice.

SEO is mostly practical, not theoretical. Learning SEO is not theoretical knowledge, but practical activities based on SEO principles.

8. The SEO Expert Should Be Patient

speaking, SEO studies do not increase your traffic instantly. That's why one of the most important qualities and duties of an SEO expert is to be patient to achieve the desired result.

If you see a significant change in the course of your optimization activities, you should not rush to change your SEO strategy. Before doing anything, you should check your Google Search Console account and follow the guides of SEO experts to see the changes more accurately.

What Are the Duties of an SEO Specialist?

The most important duties of an SEO expert or manager are:

  • Determining the content production strategy,
  • Keyword research and competitor analysis Improved on-site SEO work,
  • Doing off-site SEO work,
  • Optimizing website landing pages,
  • Constantly reviewing competitors,
  • Increasing the conversion rate of the website
  • Providing advice on site structure and UI/UX.

Duties of SEO Specialist

Benefits of Being an SEO Expert

Every business needs a website and every website needs one or more SEO experts. The needs for a search engine optimization  specialist in the world is increasing day by day. If you are an SEO expert, you can easily find a job all over the world.

One of the benefits of being an SEO specialist is that you don't have to be physically present at the company or organization. You only need a computer and internet access to optimize your website for search engines. For this reason, many companies are not strict about your physical presence in the company and it is possible to work remotely or on a project basis.

Frequently Asked Questions

What is the Salary Range of an SEO Specialist?

The salary of SEO experts can be between 3,000 and 15,000. The amount may vary depending on the skills and how experienced the SEO specialist is. Of course, the role of the company at this point is also very effective.

Why Should I Work With An SEO Expert?

Today`s businesses cannot easily find a special place in the web space without considering website optimizations. On the other hand, SEO depends on experience and not everyone has it.

Where Can SEO Experts Work?

An SEO specialist can work in SEO and digital marketing agencies, in any company and as a freelancer.

Should an SEO Specialist Have Programming Knowledge?

No. Having programming knowledge is an advantage for the SEO specialist. If s/he has knowledge of HTML and CSS, it will make the job easier, but it is not mandatory to know.

Are you ready to rise?