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7-Minute User Experience (UX) Test for Your Landing Page

A LunaMetrics-ian recently returned from SMX Advanced expo and said it was refreshing to see how much they talked about user experience (UX) and recycling rate optimization (CRO) in this year's SEO conversations. Well said.

Days to start ranking studies for high volume keywords or to bring visitors to the site are limited to metrics closer to their offline business goals. SEO experts are now focusing on sales prospects and they closely follow landing page bounce and conversion rates.

But before you dive into the world of A/ B and multivariate tests, it's important to know where to stand. In this regard, our " 7-Minute UX test for your landing page" will be your first step.

Which Pages Should I Test?

Landing pages are the places on your site where you (simply) say "hello" to your visitors and direct them to their goals in the most efficient way or manage to get conversion. If your site is designed to be sales-oriented, you should have service pages, and your case studies or other informative pages should let people contact you for sales.

UX Test

And the UX test comes next! Open your landing pages in another tab and answer the next 7 questions honestly. Remember, being objective will be our key to success!

1. Readable Texts

You have a lot of content but there's nobody who reads them, not even the first lines. There is only a few content and you don't even give enough information to help readers to reach their destination. Let's see where your landing page is on this two-point scale.

How long does it take you to read the article aloud?

2. Powerful Buttons!

There are some buttons, that we call them Call-to-Action. These buttons tell the user what they can do in minimum words. "Learn more!" may sound cheesy to you, until you see how many people click on that...

Which statement looks more like your button?

3. Page Scrolling

Harvard redesigned their online course page when UX tests revealed that only a small portion of visitors clicked on the links below the section. We're talking about Harvard, where students will kick-slap each other for the opportunity to take the Ivy League course. Luckily, your customers don't need to beat each other to enter your site.

Can you do the following without scrolling the page?

(1) explain the product or service,

(2) explain why the product or service is valuable,

(3) specify how to begin the conversion process

4. A site Appeals to Eyes

Home page graphics help to say hello to the user and give the first impression to decide whether or not to read the accompanying article. It's all about choosing the right image, it shouldn't be too hard to guess what happens when you choose the wrong one.

Which one best describes your landing page image?

5. Accessibility

Not every sector, company or product needs to be involved in mobile traffic. However, conversion rates from mobile devices are increasing in many sectors. So it's worth asking yourself: is my landing page mobile compatible?

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Grab your phone and check your landing page. Do you need to make two-finger gestures like Cem Yılmaz does to enlarge his character Ucle Baaddin in order to read the articles, or do you need to pull and slide the page to sides to reach your goal?

6. Availability

Site operators are quick indicators that act like search engines that crawl and index pages. Copy and paste the page URL to Google. Just add "site:" to the beginning and search. Example: site: https: //www.webtures.com/ux-test/

Did your page appear in Google results?

7. Page Load Speed

Page load speed is crucial for conversions and that isn’t not limited to e-commerce sites. It applies to every single website. The higher the page load rate, the higher the conversion rate. Log in to https://developers.google.com/speed/pagespeed/insights/ and analyze the site URL.

Here are the results. What is your mobile optimization score?

Your total score: 4
Your score is: Bad

Are you ready to rise?