A LunaMetrics-ian recently returned from SMX Advanced expo and said it was refreshing to see how much they talked about user experience (UX) and recycling rate optimization (CRO) in this year's SEO conversations. Well said.
Days to start ranking studies for high volume keywords or to bring visitors to the site are limited to metrics closer to their offline business goals. SEO experts are now focusing on sales prospects and they closely follow landing page bounce and conversion rates.
But before you dive into the world of A/ B and multivariate tests, it's important to know where to stand. In this regard, our " 7-Minute UX test for your landing page" will be your first step.
Landing pages are the places on your site where you (simply) say "hello" to your visitors and direct them to their goals in the most efficient way or manage to get conversion. If your site is designed to be sales-oriented, you should have service pages, and your case studies or other informative pages should let people contact you for sales.
And the UX test comes next! Open your landing pages in another tab and answer the next 7 questions honestly. Remember, being objective will be our key to success!