The fact remains that your website is your storefront. It is where you present your best content strategy and lead your visitors to where you want them to be – checking out your products or services and turning into leads. However, as we are all probably pretty aware, social media channels are as important as your own site, because this is where you truly create a strong brand image and presence by engaging with your fans and visitors. For example, Twitter can be a very powerful tool for building a memorable brand image that your audience can relate to.
This is why integrating social media into your site can significantly boost the number of your followers (and, therefore, customers too). The point is not to turn your website into another social media channel. You must also avoid the pitfall of making people leave your website in order to go to your social media page because the chances are that they won’t be coming back. This is a very expensive eCommerce mistake to make.
The idea is to implement various aspects of social media into your website’s design so that both benefit each other and create an experience that takes the whole game to a new level.
1. Create custom social media buttons for your website
The easiest way to integrate your social media into your website is to implement links to your profiles into it. You want to make it obvious that you are also present on those channels so that they can pick their favorite and follow you there. This is where they will most probably engage with you, and share any content that you post.
Of course, this doesn’t mean just copying the default logos and throwing them in somewhere where they seem to fit. You have to carefully make them blend into your website design and fit your brand’s image. This means designing the logo buttons in such a way that they, for example, contain your brand’s representative colors. You can make your every product page have the social media buttons around, but incorporated in a way that doesn’t detract attention from the product itself, as, of course, this is the main aspect of those pages. You can also be creative and make the logos change color once the mouse pointer is above them.
Also, if your website has a blog, it is a good solution for every page to include social media sharing buttons. Not only is this important in terms of shareability, but it is also beneficial as an SEO strategy. Search engine optimization is one of the most important aspects of your website, as you want your search engine ranking to be high – as GWM SEO experts constantly point out.
2. Enable your users to log in with their social media profiles
Chances are that your website allows people to create their own accounts so that they can interact with it on a more personal basis. If this is the case, it would be a very good idea to enable people to log in by using their social media profiles instead of having to create an account.
The statistics actually say that 86% of users have a problem if they need to create new accounts on websites. Also, 77% of them believe that logging in via social media is the best solution. It is hardly a surprise, as it makes the whole process a lot easier for them. There is no need to remember your specific username and password. All one needs to do is click on the button that says, for example, “Log in with Facebook”, and approve the action.
This is also particularly noticeable in terms of the comment section of your blog. People who want to comment would much rather log in with their social media accounts, and this can spark a discussion that will happen on multiple platforms. Also, this is a great way to make sure that you don’t have any spammers and random bots in there.
3. Make sharing amusing
Interactive content is always a great solution for engaging your users. When combined with social media, it is the perfect match. Once you have created an interesting quiz, survey, or tool, you need to stimulate your users to share via their social media profiles. What is really important is that you carefully think about how you are going to make the content interesting enough so that people truly feel like sharing it, and others feel like checking it out.
Include a CTA that looks enticing and promises something fun, for example. It is important that you do more than say. Simply asking users to share particular content will not work. When you are making a quiz, for example, don’t present it with a boring line such as “Take this quiz to find out what gift your partner would like for the holidays”. Go for something much more engaging, like “I’ve bought this beautiful golden necklace for my girlfriend. What are you going to do?”
The main idea behind integrating social media into your web design is crossing the boundaries of your website and generating a significantly greater number of leads as a result. Today, both your website and a strong social media presence are essential for truly making your business efforts successful.
So, sit down with your web design team and discuss the strategies that you can try out. Custom social media buttons are a necessity, as you want your users to know that you are present on those channels, but you also want to make sure that they fit your website’s design and your brand’s image. Enabling users to log in with their social media profiles is nowadays a preferred solution. Finally, you need to make sharing amusing for your website visitors, so that they spontaneously want to share it with their friends on Facebook, Twitter, Instagram, and so on.