Why SEO is Important for Small business
Nowadays, whether you are a small business that sells a product or provides a service, having an online presence is one of the crucial factors for your success as a modern-day regular business and that applies whether you are running a local or an online shop. In the digital era, it doesn’t matter if your shop is not located on one of the main streets as long as you are listed on Google maps; people will find you. This is also true for the big brands of, for example, clothing companies; surely, you have seen on their store front the “shop online” sign. It is important for those huge corporations to maintain an online presence because they fully understand people’s attention has been shifted into the world of internet where they do their purchases with a simple push of button —probably while in pajamas in bed.
The consumers’ behavior is not how it used to be compared to when they were a regular and loyal visitor to a specific store. Approximately, 59% of mobile users have conducted a search looking for a business website, a study by Google reveals. Having your online information updated is important to the survival of your business, but this is not the only necessary measure to take in order to be easily reached by your potential customers. This is due to the vast amount of data on the internet. According to Google Analytics data, when people conduct searches on the internet, around 85% of users click through the results on the first page of Google search whereas only 4.97% reach as far as the 9th page. What can be concluded from those statistics is that when users don’t find relevant information on the first page of search results, the majority of the time, they refine their search criteria and therefore consider your business as if it never existed!
What can SEO (search engine optimization) do for your business?
SEO can show your website to the consumer who’s looking for your service in search engines. Search engines such as Google have a lot of data, and what they do is they scan each website for keywords and when people search for similar keywords, Google will give them the most relevant results. SEO brings costumers who are looking for you!
A productive tool for your content creation
To enhance the chances of getting your website to rank higher in SERPs (search engine results page), your website needs to be mentioned in other websites as many times as it is possible, because Google’s algorithm looks at your back links(number of sites that refers to your website) in order to assess if your website is valuable to users or not and that can be done through blogging, social media and collaborations by providing valuable content to your user base that makes them talk about your venture and interact with you all the time. That’s why I like to think about SEO as a productivity tool since it forces you to provide content in order to stay relevant, and you can’t stay relevant unless you provide content. Both of them take a long time to achieve. SEO isn’t a one-time thing to do. It’s a long-term continuously updated process and the same goes for providing content in your business.
A chance to get ahead of your competitors
There is still a huge gap of information in a few countries or a niche business where not enough content is being produced. By providing content about that niche topic you can get an easier chance of ranking higher than your competitors in SERP, especially for old slow adaptive businesses. You can get passed them quickly, because you’ll be the only one out there who takes the lead on providing valuable content. Providing information and tips that help people out within the lane of your business provides trust and credibility. It encourages people to make a purchase when they see a lot of interaction from other people being made towards your company vs. a company that doesn’t interact nor provide useful information for its customers.
Higher ROI (return on investment)
SEO can get somewhere around 50% to 4000% in ROI but as I mentioned before, SEO is a long-term process and in order to achieve a result like this you have to stay patient. Choosing the wrong keywords or tactics for your SEO and doing it with no certain amount of expertise about the subject can jeopardize your investment and more importantly your time. So make sure to reach out for the right resources to achieve success in SEO.
A great research/business development tool
SEO is nothing without providing valuable content, and in this way you can look at SEO as a way to connect directly with your consumers. It will provide you insights on their needs through research and surveys so that you can actually refine your product and make it better for them. Listening to your customers is one of the vital keys to your success as a business owner, and having that special bond through constant content producing and refining is a key to sustain your business.
A Google study showed that 4 out of 5 consumers conduct local search on search engines. People conduct search to find the location, direction to store, business hours and the availability of the product they are looking for .50% of Smartphone local search lead to a customer visit to the store within a day and 18% of them make a purchase. People tend to buy from a local store/business by 30% knowing they would get it faster and cheaper. This shows the importance of updating info and it shows that small business can get ahead of big ones by providing the immediate needs of its customers.
We need to remember that Google is a business and the Google business module is to provide the most reliable data out there for its users. Google keeps updating its algorithm on how to provide that for its consumers and websites have to adapt to those changes and comply with them so having a good website that applies Google’s Algorithm is a good way to stay relevant. Do not think that once your web designer launches your website that you’ll magically appear on Google. For what it’s worth, you might be on page 67 or Google might simply remove you. A few developers tend to forget about SEO. Make sure to talk to them about it on how to optimize your website in order to stay relevant to your consumers and Google’s Algorithm.
Author : Yasameen Thaer