SEO Checklist

SEO Control List for Better Rankings

Accessibility

Setup

Connect a custom domain Medium

Add a favicon Low

Make sure your site uses SSL for security High

Request Googlebot to index your site Medium

Verify your site with Bing Webmaster Tools Low

Track your site's scores and stats with Yandex Webmaster Tools Low

Connect your site to Google Analytics to track historical and real-time stats Medium

Verify your site with Google Search Console Medium

Indexing

Sitemap

Have a sitemap High

Make sure the sitemap XML structure follows the protocol standard Medium

Check whether sitemaps can be updated automatically from the server, or if they are generated statically Low

All URLs listed in the sitemap should return a 200 status code Medium

Submit the sitemap via Search Console and verify it Medium

Robots.txt

Have a robots.txt file High

Check whether search engines can access the robots.txt file High

Check whether the sitemap is included in robots.txt High

Make sure robots.txt doesn't allow unnecessary pages; block them with noindex Medium

Page Speed

Site Architecture

Make sure your site's DOM structure is correct Medium

Ensure each category and subcategory has a clear purpose, with the right number of levels Medium

Make sure each page's URL structure matches its hierarchy on the site Medium

High-priority landing pages should be close to the homepage in the hierarchy Medium

Pages targeting highly competitive keywords should follow a clear hierarchy High

Use breadcrumbs on your website, especially for e-commerce, and verify they work correctly High

Make sure all top and subcategory links are linked from the homepage and marked as dofollow Medium

Check how many main categories are in the primary menu Medium

Internal Links

Content

Analytics

E-commerce

Mobile

International

Semantic Markup

Use a markup structure on your site and get Google's approval if applicable High

If applicable, strengthen pages with rich snippets like video, reviews, ratings, recipes, events, and products Medium

If you have microdata for a local business, use the markup Medium

Check and fix W3C errors for universal validity Medium

Video

Make sure videos on YouTube and your website appear with rich snippets in brand searches High

Make sure you use schema.org markup for all videos High

Have a video sitemap in GWT (Google Webmaster Tools) Medium

Make sure video transcripts are embedded via iframe Medium

Each video should have descriptive text with keywords Medium

Check whether videos are uploaded to platforms like YouTube or Vimeo Medium

Make sure you use a video hosting service like Wistia or Brightcove Medium

Business Strategy

If you own a business, make sure your address appears correctly on Google and Apple Maps Medium

Consider signing up for Google News Medium

If you are a local business, aim to collect real customer reviews High

Design

Branding

Make sure clicking the logo on web pages takes users to the homepage Medium

Make sure the site has sitelinks for brand searches Medium

Keyword Research

Link Building

Social

Use UTM source tags for social posts and emails Low

Make sure users can easily leave comments on your site Medium

Make sure your site has social media share buttons High

Make sure videos from social channels can be embedded on the site Low

Use URL shorteners to provide a stronger user experience Low

YouTube

Local SEO

Online Reputation Management

An SEO Checklist that highlights the core needs of a website should be completed successfully. The items listed here help a page become part of an effective SEO process. This makes it possible to achieve results in Google search in a short time. Reaching higher positions on the results page supports growth in visitor numbers. To make this happen, it is important to apply the core items to your site as well as possible.

Core SEO Items

First, a sitemap should be created for the website. By helping Google bots index your site properly, it becomes easier for all published content to be found in Google. Next, a robots.txt file should be created. This file provides the necessary directives to search bots and establishes control over the site. It is also important to integrate Google Analytics so visitor behavior can be monitored as soon as possible.

Reach More People With SEO

After completing the SEO Checklist, it is possible to see growth in organic visitors. This also means higher revenue potential. A larger visitor base increases brand awareness and is viewed as an important step in growth. SEO matters both in the short term and in the long term, increasing the chance of sustained success for a website.

Keyword Research

Keyword research in the SEO checklist helps identify the terms you want to rank for. Choosing keywords with high search volume can increase your chance of success. However, the higher the search volume, the higher the competition. To avoid falling behind due to competitors, it is important to publish original, high-quality content. Establishing consistency and building a loyal audience also supports competitiveness.