Performance Marketing
The performance marketing process at Webtures is implemented according to the most competitive conditions.
What is Performance Marketing?
Performance marketing, also known as Affiliate Marketing, refers to affiliate marketing. This system is utilized for the advertisement of the product to be marketed to reach a much wider audience. It is an economical, risk-free and effective marketing method. The company offering products and services needs to identify the target audience it wants to reach. The areas that this target audience visits the most in the digital world should be identified. Publishers who will promote and recommend products and services should be contacted. For example, an Instagram user with a large number of followers can share a post such as I used this product and I benefited like this. Ads in interesting posts on social media attract attention. People do not like advertisements directed directly at them. In order for a brand to become more known, it needs to make such impressive advertising experiments. It is important to use professional marketing strategies to do effective work.
Performance Marketing Process
Performance Marketing Process
01
Installation
We analyze the historical data in your account by blending it with current data and set it up to provide maximum efficiency.
02
Measurement
We strive for maximum data measurement so that you don't say that half of the money I spend on advertising is wasted but I don't know which half.
03
Analysis
After measuring the data, we make sense of this data and make it ready for optimization.
04
Optimization
We have all the data and it is ready to be acted upon. By taking the necessary action, we maximize the efficiency you get from ads.
BKM Kitap : 775% Revenue Increase in 1 Month with the Same Budget
Through strategic implementation of special bids, intelligent groupings, comprehensive analytics, optimized Google Ads campaigns, targeted remarketing lists, and continuous optimizations, we achieved remarkable results: a 775% increase in revenue, a 693% increase in transactions, a 691% reduction in transaction cost, and a 9-fold increase in conversion rate. This success demonstrates the power of data-driven performance marketing when executed with precision and expertise.
Performance Marketing Tools
While large companies can spend millions of dollars on branding, most businesses need to focus on the bottom line to remain profitable. Performance marketing is a marketing method that is under the control of the advertiser. The advertiser defines a specific action and when that action occurs, for example a sale, a lead or a click, the advertiser is paid. This method allows the advertiser to use their budget effectively.
Search Advertising +
Reach your potential customers at the moment of need with search advertising.
Video Ads +
Deliver interactive ads to people who might be interested in your products with Youtube video ads.
Display Advertising +
Increase your internet awareness with display ads. Invest in the future.
Mobile Advertising +
Get the most out of your mobile site and app.
Shopping Advertising +
With your product xml, make your products visible at the top of search results with their images and prices, and increase your sales.
App Ads +
With Google's automatic targeting, you can drive more downloads and engagement in the mobile market.
E-Mail Advertising +
Reach users who have received emails from your competitors, create more customized ads with Gmail's custom templates and reach users with emails that contain your keywords.
Benefits of Google Ads for Your Company
At Webtures, we optimize your Google Ads campaigns to deliver maximum performance at minimum cost, ensuring your advertising budget works efficiently for your business goals.
Increased brand visibility, frequency, awareness, and trust index. Google Ads helps your brand appear consistently in front of your target audience, building recognition and credibility over time.
Increased traffic by improving CTR values. Through strategic optimization and compelling ad copy, we improve your click-through rates, driving more qualified visitors to your website.
Increased interaction through consumer behavior analysis, leading to action-oriented results via social media, website, email, and phone. By understanding how your audience behaves, we create campaigns that drive meaningful engagement across all touchpoints.
Result-oriented actions to increase sales with an optimized environmental marketing structure that protects brand integrity. Our data-driven approach ensures every campaign element works together to maximize conversions while maintaining your brand's reputation and values.
Frequently Asked Questions About Performance Marketing
Find answers to common questions about performance marketing, Google Ads, budgeting, and our services to help you make informed decisions about your advertising strategy.
How much budget should we allocate to advertising? +
It varies according to your advertising budget and your expectations from advertising. We can achieve the right results by planning according to your sector and the competition in that sector.
How much do we pay per click? +
Each keyword has a different cost per click. It varies according to the competition in that sector.
How is your working system? +
No intermediate panel is used and the advertising fee is defined on your company's credit card. In this way, you can see the work done and expenditures transparently.
What happens if competitors keep clicking on our ads? +
Google does not allow malicious ad clicks using filters (such as IP protocol). Not every click from competitors is paid for.
Can we get immediate results from the ads? +
Search users first enter the research processes and then decide. Since this varies according to the sector, we cannot give a clear answer.
How much is your service fee? +
The service fee varies in e-commerce and corporate companies. Up to a certain fee, commission-based progress is made for fixed afterwards.