The user experience aims to help the site and the visitors reach their targets as soon as possible by directing all the process of the site's visitors. User experience operations also increase the intra-site sales and conversion rates and increase the profitability of the sites.
Strategies are created for the conversions we are targeting. In order to increase these rates, regulations are made on the site.
Pages which were exited from the most on the site are analyzed, the reasons of exits are determined and improvements are made on pages for users.
For increasing time spent on page, landing pages and user audience are analyzed.
Site's directions and link are optimized in order to increase page navigation numbers per user.
We analyze the most visited, viewed and clicked parts of the visitors on the site. We organize points where they are experiencing problems. We experience the site through the eyes of the visitors. By doing so, we position the conversion buttons, useful links and advertisements on the site at the right place.
We minimize the visitors' difficulties when they sign up for new accounts, access their accounts and use the contact forms on the site by observing them with a heat map. By doing this, we are increasing the number of new members and users. We review the click-through rates of each box on the forms and make adjustments in the sections that deter the user.
Facts like how far the user scrolls down, which column is more exciting helps us place the site elements in the correct places. Finding and correcting where users are distracted by the heavily-loaded-with-content pages in your site increases the user experience and increases the reading time of the content.
By recording their navigation on your site, we are able to identify the mouse movements, focuses and missed points, offer user-based individual solutions and optimize the experience of all users.
At the end of our analysis, we found that 15% of the Acıbadem Landing Page visitors scrolled down to the footer. These changes were performed after noticing the fact that the 15% of the visitors to the site used 85% the test and forms placed at the bottom of the web page.
After testing the positioning in several different stages, a 44.7% increase in patient registration rates was achieved by placing the form in the "above the fold" position.
When users visit the website, their queries and purposes can change constantly. While the goals can sometimes be to get information, sometimes it can be a buying action.
Commercial and corporate sites often require users to have the best experience and satisfaction when they visit the site. These requests are very important for the website as it will create a perception that the website is successful and it fulfills the needs of the users.
Users who can interact with the content of your website (read, register, purchase, etc.) are included in the target audience. However, especially in Ads and social media ads, the persona of the target audience is removed and the user persona with added value in the target audience becomes the most valuable target audience in terms of efficiency of the site.
The scope of UX includes the criteria that will affect the design such as the opening speed of the site, messages / notifications to the user, basket steps in purchases, the usefulness of the site, users' color and usage habits, product descriptions, product images, product reviews etc.
A/B, scroll map, heat map, confetti map and analytical tests are used at the level where user experiences can be interpreted and action can be taken.
The aim of the project is to share information on the expectations of the brand, the target audience and other technical details, and the agency is aimed to be informed in general terms, and all the fiction to be made is planned in accordance with this information.
It involves the following and reporting of visitors' movement on the web pages, clicks and filled out forms.
The task of a UXD is to make the creative areas of the application or website attractive and available to users. Sometimes aesthetic items may not be attractive in terms of navigation. For this reason, people/agencies follow the current technology and user expectations and who can take action by interpreting the tool data should be preferred.
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