User ExperienceWith the widespread use of the Internet, brands have started to carry out marketing operations mainly over the Internet. Especially in recent years, the concept of user experience is frequently encountered in the product development studies of brands.The explanation of the user experience, referred to as UX (User Experience), is briefly; It is the whole of the emotions and behaviors that the person using a product or service reveals during this process. These emotions and behaviors are analyzed in terms of;
Characteristics of User Experience (UX)Although it seems like a complex concept, the user experience we experience in many stages of our lives is actually the entire process of a product or service. UX, which is fixed but also replicable, generally takes place in 5 basic steps.UX is generally the process of designing the goals or strategies of brands. With the successful design of the user experience, brands shape their products or services with the most accurate solutions.
Prerequisite user stories and user traffic
Keşif süreci olarak bilinen çizimler, wireframe yapılar, bilgi yapıları, prototip, A/B testler
Tasarım olarak bilinen modelleme ve devretme süreci
Kalite kontrol amacıyla incelenen hız, hata payı ve diğer detaylar
and User InterfaceUser experience (UX) and user interface (UI) are two separate concepts that are often confused with each other. However, the user interface is part of the UX process. The user experience process includes techniques such as;
- Data analysis,
- User satisfaction
- Site mapping.
- Action buttons,
- Tools used on the page,
- Content and visual design.
The Importance of User ExperienceWith the widespread use of the internet, brands have started to carry out marketing operations mainly over the internet. Especially in recent years, the concept of user experience is frequently encountered in the product development studies of brands.The importance of user experience has been on the agenda especially in recent times. This method, which offers benefits to brands in many ways, is easily accessible to the target audience when interpreted correctly. However, when wrong inferences are made in the UX process, it becomes impossible to achieve successful results.The importance of user experience can be generally explained as follows:
- The product is ensured to be easily usable.
- It is aimed that users are satisfied with the features of the product.
- It is aimed that the user likes the product spontaneously, not that the product is liked by the user.
User Experience (UX) Goals
- Sales Rate
- Mail Collection Rate
- Phone Call Rate
- Form Filling Rate
- Form Filling Rate
The most logged-out pages on the site are analyzed, the reasons for the logging out are identified, and improvements are made for users on the pages.
The site's redirects and links are optimized to increase the number of page navigations per user.
Landing pages and the user audience are analyzed to increase dwell times.
UX How We Achieve Goals?
1. Knowing Your Audience
Demography Interaction Report
The performance of the devices you attract traffic from is analyzed based on variables such as brand, model and browser.
Time Performance Report
By identifying the days and hours when your website is used the most, reports are provided to you to schedule your social media posts, mailings and advertising campaigns in the most accurate way.
2. Fixing Bugs on the Site
Bug Detection and Repairs
Basket Steps Control
While users shop on your e-commerce site, regular checks are carried out to ensure that all the steps they follow proceed in a healthy way and to detect any irregularities in the purchasing process.
Form Submission Control
Optimizing all forms and their content by identifying errors that users encounter when filling out forms on your site.
3. By Improving All Processes on Your Site
On-site Optimization and Enhancements
Design and Technical Analysis Report
We increase the visibility and click-through rate by arranging the image, color and content harmony on your website and providing visual integrity, as well as placing the images on your site in the most appropriate places in line with their functions. We identify the missing parts in the processes, buttons and functions on the site and ensure that the site runs smoothly.
User Video Recordings
Video recordings of the sessions visitors spend on your site are taken; from tracking mouse movements to all clicks during their stay on the site, they are tracked and interpreted and errors encountered by users are detected.
User Experience (UX) Analyses
- Heatmap Analysis Many factors affect your SEO, from the words used in text and content, to your own website, to links from other websites.
- Form Test Many factors affect your SEO, from the words used in text and content, to your own website, to links from other websites.
- Scrollmap Analysis Many factors affect your SEO, from the words used in text and content, to your own website, to links from other websites.
User Experience Tools
To evaluate user experience performance, it is necessary to use performance analytics tools. These analytics tools analyze users' behavior, score them and make recommendations. We can list popular and effective user experience tools as follows: