Kiğılı
101% Increase in Organic Traffic in 1 Year

Customer: Kiğılı

Sector: Industry

Service: SEO

Kiğılı SEO Process

70

On the First Page in the Word

%101

Organic Traffic Increase

Analysis

At the beginning of the project, there were 2 different sites under the roof of Kiğılı, e-kigili.com and kigili.com. The main KPIs we have determined in order not to divide the existing traffic and to increase the traffic of e-kigili.com are ;

  • To move e-kigili.com under kigili.com with minimum traffic loss.
  • To ensure that the e-commerce site can sell at the level of a physical store.
  • Reaching the first rank in generic words such as suit, suit, tuxedo.
     
1

Process

In order for the design, software and domain changes to be made on the site not to cause permanent ranking losses, the work had to be carried out meticulously.

  • e-kigili.com moved to kigili.com without traffic loss.
  • In-site SEO competence has been improved.
  • With competitor analyses, content strategies of competitors were determined.
     
2

Conclusion

Considering the competition of the sector, we have implemented a work planning for this purpose by constantly following the innovations in both competitors and search engines in order to remain a leader in this race, where competitors are working aggressively, keywords are highly competitive and to remain a leader in this race.

  • In the first 3 months, the first page was reached in all of the targeted words.
  • At the end of the 3rd month, the turnover of the physical store with the highest sales was exceeded by the e-commerce site.
  • 101% increase in organic traffic in 1 year
     
3
kigili

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