At the beginning of the project, there were two different sites, e-kigili.com and kigili.com, under the roof of Kiğılı. The main KPIs we have determined in order not to divide the current traffic and to increase the traffic of e-kigili.com;
The works had to be carried out meticulously so that the design, software, domain changes to be made on the site wouldn't cause permanent ranking losses.
Considering the competitiveness of the industry, we have implemented work planning by constantly following the innovations in both the competitor and search engines in order to compete aggressively, to be highly competitive in keywords and to remain a leader in this race.
We identified the researches both students and parents conducted prior to the preference period and we improved the site in this direction.