Ersa Saat, stands as the Turkey representative of the world-famous watch brands. Ersa Saat is the licensed distributor of the brands Casio, Pierre Cardin, Bulova, Swiss Military and Timberland and present them to their customers' taste. They aim to reach the end user through E-Commerce site.
Since we were not involved in the infrastructural change processes, we first examined the existing structure prior to the change. Also, analyses are conducted and reporting is done for the rapid recovery of the pages / keywords that were successful in that period.
Within the scope of the Goals and Analysis studies, in-depth market research was carried out. Our processes have been initiated, considering that the sector's product volume as well as the sector volume is large.
During our cooperation of 6 months, we have recovered the organic traffic loss and together with the last two months of organic traffic, we have reached our traffic in the first month at the level of 243%.
We were informed that the e-commerce infrastructures they used in the period when we started the SEO processes were changed and that the traffic losses were very high in this process.
Objectives of Ersa Saat:
“Current Situation Just Before Infrastructural Change” Source: Ahrefs
“Current Situation Right After Infrastructural Change” Source: Ahrefs
This decline corresponds to 64%.
With our SEO strategy, we increased the organic traffic from 12,858 on December 20, 2016 to 41,385 as of November 30, 2017, and achieved a traffic increase rate of 222%
As part of the E-Çerez brand digital angel investment project, we managed to increase conversions by 850%.