+90 216 599 0495

Search Engine Optimization (SEO)

SEO is the latest game changer that nearly every single digital marketing strategy revolves around nowadays. The main strategy is to pinpoint essential keywords that your field of work and online business are going to mostly benefit from, and then run a budget-friendly digital marketing campaign while expanding your online business.

How Do We Do?

What is SEO?

From the words used in the text or content, to your own website and to links from other websites, there are many factors affect your SEO. In other words, setting a suitable structure for search engines on your website is called SEO.

The most important questions users ask themselves are “What is the exact definition of SEO?” and “What is Google SEO?”

SEO includes the works we do in website design, content strategy and production in order to get a better ranking in Google search results and attract more visitors to the website. But SEO isn't limited to that.

Google presents the current data to the query made by the user by passing through certain algorithms and ranking them. One of the main purposes of Google is to provide the user with the best answer/result and does not clearly explain its algorithms in any way, as it has its own sectoral competitors (For example: Yandex).

What is SEO

Search Engine Optimization

Search Engine Optimization, means all the work done to make the website successful in Google algorithms. While Google is constantly improving its algorithms, it provides website owners with various information on search engine optimization via Search Console, Analytics, Webmaster Central Help Forum, Webmaster Central Blog. Moreover, sometimes Google team does various explanations about algorithms.

What Does SEO Stand For?

What Does SEO Stand For

The term SEO means “Search Engine Optimization”, that is, website optimization for search engines. Today, this concept has been evolved into "Search Experience Optimization", which is equivalent to optimizing the user search experience.

SEO is not only about search engines, website optimization is also one of the main factors for visitors. In recent years, Google's policies have been aligned with the expectations of visitors to websites.

What Does SEO Do?

SEO is a set of actions and processes by which the ranking of a website or website's pages is improved for one or more keywords, resulting in increased traffic obtained from search engines.

Getting your website pages to rank better in Google search results will increase your website traffic and brand awareness, which will attract potential customers to your website and increase your sales.

On the other hand, if your website doesn't rank on the first page of Google search results when searching for relevant phrases, you may lose a lot of potential customers.



Increases brand prestige and recognition.

Users think of this about the first-ranked site they see in their searches: “These sites are the most preferred sites by people." This perception based on Google results is enough for you to create the best brand image in your sector.

High Conversion

It is the most profitable advertising investment with the highest conversion.

We increase your conversion rates through strategies that are based on the relation between your audience's behavior analysis and your conversion results, starting with the identification of keywords that match your target audience's needs with the needs of your KPIs.

Target Audience

It helps to directly reach relevant target audience.

We set the target audience analysis in a vision-oriented way both in short term and long term in order to provide you with a potential and promising way to make profit in the short term and to become a market leader in the long term.


Save on other advertising and store expenses.

SEO is the marketing strategy in which the research processes are used in the most effective way and users' motivation to learn and purchase is high. By focusing on the conversions of your other marketing channels, we make plans to reduce your costs.


Greater brand visibility.

Brand recognition is directly related to the channels your brand is displayed and how much its being displayed. When people search you when needed and see your reputable impression, it will increase the power of your brand and you'll focus on long-term benefit with minimum cost.

Quality Score

Thanks to keyword compatibility, ads cost less.

The quality score assessment in Google Ads depends on your site's compliance with your target keywords. Since we set our SEO studies in line with technical keyword compliance, it increases your performance by reducing your costs as it increases the quality score of your existing Ads campaigns.

What Is The Importance of SEO?

Most Internet users find the services and questions they need from major search engines such as Google, Yandex(Metrica), Bing and Yahoo. Therefore, SEO is a way to drive more traffic to your website. In addition, search engines offer users what they are looking for. Hence, users will trust your website more than online advertising. This clearly shows us what SEO is worth and why it should be considered.

Keywords searched by users are very important in search engines. Experience with SEO shows that attracting a large number of visitors through Google can guarantee the success of any company. Attracting traffic with SEO methods is more important than any kind of advertising and will be less costly for website owners in the long run.

The Importance of SEO

What is the Impact of User Behavior on SEO?

Google's new algorithms, especially the RankBrain algorithm, try to analyze user behavior while searching and optimize results according to the same ranking. When a user searches for a phrase on Google, they will see one or more results in the Google results and click on it.

Users' choices are of great importance for Google. For example, if a website is ranking low in Google results and many users are landing on that website as organic traffic, Google will very likely start improving that website's ranking.



How to Get SEO Training?

The SEO training is somewhat complex and a time consuming process. Often when doing research on the topic, you will come across an educational article that provides accurate but limited information in the field of SEO. By reading this article, you can learn about SEO and expand your knowledge by researching for more articles.

Reading educational articles is valuable and helpful, but may not be enough. That's why we recommend looking at extensive resources or SEO tutorials once you're familiar with the concepts. Here are some of the best ways to learn SEO:

SEO Training

Reading an SEO Book

There are many e-books that teach the basics and general concepts of SEO. These books will help you become familiar with common terms in this field very quickly and learn the right way to get started with SEO.

The Most Popular SEO Books

webtures SEO Books

Published for the first time in 2011, the books Uzmanından SEO and Sorularla SEO drew heavy attention, and from that day on they've been updated continuously. Today, they have become the most popular SEO books by reaching the sales figures of 64,000 units. The SEO books published by Webtures Publications are still in demand and read as a guide in the sector.

More İnformation

Online SEO Training

Once you read a the book, you will be introduced to some new concepts. In order to practice these concepts, it's always better to spend more time on each and browse specific articles or SEO training videos on that topic.

What Are the Advantages of SEO?

Search engine optimization studies are planned in line with the needs of your company and tailored for your brand. As a result of the success of keyword targeting that is extracted after an analysis carried out on your website;

  • Enhanced Brand Awareness and Prestige
  • Superb Return on Investment (ROI)
  • Reaching Target Audience With Ease
  • Cost Effective
  • Increased Website Visibility and Usability
  • Lowered Cost of Adwords Due to Precise Keyword Targeting

Advantages of SEO

Imagine you have a store selling shoes;

Even if your location is at one of the most crowded streets in the city you can still increase your sales by 40 fold with a professionally built e-commerce site. The upside is that you will probably have to reserve only 10% of your expenses to make this happen!

Searched Keywords
  • Shoes
  • Nike Shoes
  • Adidas Shoes
  • Spor Shoes
  • Shoes Models
  • Erkek Shoes
  • Puma Shoes
  • Beta Shoes
  • Bayan Shoes
  • Elle Shoes
Monthly Search Volume
among 10 words listed on the side
in all the shoe related words

Keywords matter in the online world. Choosing the right keyword is crucial for your success. The above example simply demonstrates the potential benefits of e-commerce. In the example above, we selected certain keywords. In total, 10 different keywords will get an average of 456.200 search rate monthly. This is just the beginning. Considering there are other words related to shoes, adding them together we can easily reach a search volume of 1 million. Imagine the full sales potential an e-commerce business has with this.

Organic Growth

İnci Akü: 222% Organic Growth in 12 Months

In addition to the target words, we created pages for long tail words that we identified, supporting both target words and increasing the organic traffic. As a result of our SEO efforts, the organic traffic increased from 12,858 on 20 December 2016 to 41,385 as of 30 November 2017 and hit a total traffic increase of 222%.
% 222

Raking your website higher,

will be much more effective than having a store open for 7 / 24
Webtures ile birinci sıradasınız Webtures SEO - 2
Webtures'ten Önce

Webtures SEO Operational Process

In our first meetings with customers, as the Webtures team, we are clearly explain the value we will add to their brands and websites. While preparing detailed technical reports for the websites, we also provide our customers with detailed keyword research based on the sector and competitors. We analyze the overall traffic of the websites, the position of the keywords and the increase in brand recognition during the development and result stages of the SEO strategies we have designed.

Setting Goals

We analyze your website on technical, content and other aspects. We present you the detailed report we prepared. We determine the strategy according to the target KPIs and create a road map.

Keyword Research

We search and analyze the keywords that may be useful for increasing the recognition of your brand and attracting organic quality traffic to your website.

Sector Competitiveness Analysis

After performing your keyword research, we perform keyword-based competitor analysis. Once the analysis is out, we investigate the market share of your competitors and present the market report of your sector.

SEO & Content Strategy

Together with the keywords that we generate in our keyword analysis, we come up with a brand-specific content strategy. We eliminate the technical problems we mentioned in the detailed analysis. We implement the SEO strategy we have created.

Conversation Optimization

Beyond your website receiving quality traffic, we are working towards increasing the action taken on the site. We are constantly conducting A/ B tests to ensure increased conversion in proportion to traffic. We apply the results we find successful to the general.

Analysis & Reporting

Since the day we started working on your website, we install the analysis tools we use. We constantly analyze the results of the SEO strategy we apply and inform our customers through professional business management practice.

Tchibo: SEO Non-Brand Organic Sales Increased by 124%

Tchibo is an e-commerce website that sells special themed products on a weekly or 2-week basis besides its fixed products such as coffee and coffee machine. There is an SEO feature that is known by everyone, and it goes like this: the effect of the studies reveal itself in 2.5-3 months.
An increase by


Search engine optimization is an important investment for both brands' websites and small companies.

Getting listed on the top of search engines is the most important way to differentiate from competitors and become visible on the Internet. So would you like to learn your SEO (search engine optimization) ROI?

search engine optimization roi

SEO ROI (SEO Return Of Investment)

The SEO ROI tool calculates how much revenue you can contribute to the site from possible Google positions based on your monthly search volume on a keyword or keyword group. It's based on the formula that is based on estimated purchase rate of traffic to the website in accordance with the clickthrough rates of Google rankings over monthly search volume multiplied by the average product price.

The first question of people who want to make SEO investments and studies on their sites is "When should I start?" - The answer to this question is that they need to take an early step due to constantly developing search engine algorithms and increasing competition conditions because Google and other search engines don't let new sites to rank because they are not popular. We will make your site popular and bring your prestige to a significant level in search engines.

  1. Place Return on Investment is873.600 TL
  2. Place Return on Investment is300.000 TL
  3. Place Return on Investment is228.000 TL
  4. Place Return on Investment is189.600 TL
  5. Place Return on Investment is146.400 TL
  6. Place Return on Investment is98.400 TL
  7. Place Return on Investment is91.200 TL
  8. Place Return on Investment is84.000 TL
  9. Place Return on Investment is72.000 TL
  10. Place Return on Investment is52.800 TL
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  1. You can measure your keyword's search volume here.
  2. Enter information about your products (search volume of your keyword & Average Product Price).
  3. Conversion rate is adjustable. The ideal rate for e-commerce is 2%.

Let's Achieve Together!
Would you like to look
over an example process?

By contacting us, you will be able to have an initial SEO planning process that will be defined to your email address and you will have a preliminary knowledge of our working process.

Annual Planning
Customized Process
and others ...
Contact Us

What Did Those Who Prefer Us Say?

As Üsküdar University, we have given special importance to our SEO activities and decided to cooperate with Webtures, which has carried out important studies in this field, and we have achieved very productive results from the first months. At the point we have reached today, we can say that we have achieved a sustainable momentum in the face of constantly updated algorithms, with a first page success of 85%. I congratulate the Webtures team, who contributed to this important achievement together with the software unit of our university, and I think that with a rational point of view, it will carry our SEO performance to even higher levels.

Tahsin AKSU
Corporate Communications Director - Üsküdar University

With the support of Webtures in terms of both content and software, we have achieved our goals for our website. Our hospital has been serving in the field of health for 20 years. During this time, we had pages with heavy content on our website. As a result of reviewing and editing these contents in accordance with SEO, our pages achieved the targeted success. I am of the opinion that they add value to our institution with their approach to problems, suggesting solutions even on issues that they are not directly related to, and harmonious working styles.

Administrative Director - NPİSTANBUL Brain Hospital

In the field of health tourism, in which we operate, WEBTURES has supported us in our SEO efforts, taken our place as a partner by providing advice on our digital visibility, and contributed to our growth. WEBTURES has become a stakeholder of this goal in these days when we need foreign exchange earning services the most.

Gülsultan DOĞAN
Co-Founder - MCAN Health

We started working with Webtures with the new design process in the portal section of BelgeHaber, and then we maintained close relations to increase the power of the forum and other pages in search engines. In particular, the interest and close attitude of the Webtures team in all processes are among the factors that make the work easier. By working on misuse, past problems and new regulations on all sites, we were able to increase the visibility of the pages in Google.

Managing Editor - Donanım Haber

We Have Grown Every Month in 2.5 Years
SEO is in many ways the most important digital marketing strategy of our time. We would like to thank the Webtures family for the quality service provided in achieving our SEO goals to increase the popularity of our products and services.

Digital Media Specialist - Yataş

We Planned The Hardest SEO Strategy
Despite the content that changes with the weekly themes, the success achieved by the special studies started two months in advance according to the annual plan is very valuable for us. Shortly after we launched the theme, we managed to take our place in the first row.

Bilsev ÇATAL
E-Commerce Manager - Tchibo

First Page SEO in a Short Time

Before Webtures, our website was listed poorly in Google search results page. Now, we are being listed in the first and second pages on Google results page. We would like to thank Webtures SEO Team for their valuable efforts. 

Bera Hotel General Manager - Kombassan Holding

A Young and Dynamic Team
We believe that Webtures and us formed a very natural synergy. Our work together evolves as Webtures helps us attain our goals. We owe a lot to Webtures Family.

Digital Marketing Manager - Elit Yavru

Webtures, which has adopted strategic digital marketing activities and quality as its mission, has greatly contributed to our brand in its SEO activities with its expert and experienced team. While continuing our work on our website, we have undertaken important initiatives in the field of e-commerce, thanks to the interest and support they have shown. It also facilitated the visibility and easy accessibility of our brand. We would like to thank the Webtures team for helping us achieve this success we have targeted.

Co-Founder - E-cerez.com

We have been working with the Webtures family for many years. I used the word "family" on purpose because our projects are managed fondly and willingly by the whole team not by one person. We need to provide our customers with the instant processes that have a potential to affect the parity of the industry quickly, such as, technical analysis on live Forex markets, breaking news, economic explanations. At this point it's okay for us to ignore the SEO criteria. But Webtures shared their SEO experiences with us in the best way, and we achieved significant results in the targets we set in the Forex sector.

Software Engineer - Integral Forex
webtures seo app

Webtures Artificial Intelligence and Human Genius Work Together

While Webtures uses all the experience gained with the software developed within the company for error-free planning with Big Data, it performs flawless process management with artificial intelligence tools. Every day we brainstorm on a separate topic for error-free, fast and most efficient results.

Explore Webtures App

Frequently Asked Questions

Should I get SEO for my company?

SEO is an investment for the future of your company. In the long run, organic traffic from search engine optimization has a higher ROI over paid search traffic. If your website doesn't appear on page 1 for your best keywords, you're missing a lot of your online potential. If you request a free consultation, our digital marketing consultants will provide you with a roadmap to success by offering you an SEO plan tailored to your website's needs.

How long will it take to see the results?

It's hard to say how long will it take for a website to be evaluated since there are 200 different ranking criteria. In our experience, customers often see significant improvements in long-tail keywords in the first 90 days and more competitive search terms in around 180 days. SEO is a long-term strategy, but it has consistently proven to provide the best ROI.

Will I need to make changes to my website?

Normally, no structural or design changes are required to optimize your website properly. Most of the work we do is in the code or content of each page. Typically, most customers choose these changes to be done by our staff. However, if you prefer to apply them yourself, we can also provide clear directives.

What Should I Consider When Choosing an SEO Expert/ Agency?

The Google team has released a video on what to consider when choosing an expert or agency that can work in the SEO field. We think you can get the most accurate information from there.

SEO Ajansı Seçerken Nelere Dikkat Etmeli


Do you have website audit services?

Yes. We have options for businesses that want to identify any SEO deficiency that their website may have. Our audits provide a roadmap on what needs to be met to have a comprehensive and sound foundation again. For more information about SEO audit services, please click here. If you do not have an in-house marketing team to perform the daily tasks, we recommend that you choose a one-time audit and a monthly SEO service.

Which countries can you provide SEO services for?

We serve the businesses that target the following countries: Turkey, The United States, Canada, UK and Australia.

What software and tools do you use?

We use a range of strong and specific SEO tools and some third-party systems to provide our customers every advantage.

How is SEO and PPC different?

SEO is a marketing strategy to improve ranking to provide organic search traffic. This strategy traditionally has a better ROI over time compared to Paid Search. The benefit of PPC is that you can start realizing traffic and sales much earlier. SEO and PPC are the necessary internet marketing strategies for almost any kind of every business. If you don't know which one to choose, ask for free consultation and one of our Digital Consultants will help you develop a strategy that suits your needs.

How much does SEO cost?

The cost of an SEO campaign varies depending on the targeted keywords, the history of your website, the sector, and the amount of work required to meet your goals. We work with large and small businesses of all sizes and offer affordable solutions that deliver real results. Our digital consultants will evaluate your needs to develop a winning strategy for you. Contact us for a free consultation and price quotation.

What Does an SEO Expert Do?

In fact, SEO is more than just adding keywords to the text and optimizing meta tags. In fact, the best SEO experts are usually people with skills and experience in various areas of SEO. For example, a person who is familiar with various SEO tools and platforms is definitely more likely to become an SEO expert.

What İs YouTube SEO?

YouTube acts like a search engine like Google. Therefore, websites can easily find their target customers using YouTube SEO. YouTube has its own algorithms and of course works similarly to Google in some cases.

Do you give any guarantees?

In Google Statements you can find them say that the companies provide you with guarantee about SEO should not be trusted. Since Google's algorithm changes frequently, any company that provides guarantees is not honest. Webtures is a leading digital marketing agency that provides its customers with the highest level of service and results. Although we do not guarantee the best ratings, we have a proven success in achieving results with our customers. You can read our case studies to find out how valuable we are as a working partner of many successful businesses.

Do you outsource your services?

To ensure that we provide the best SEO services and appropriate oversight to our clients, all employees are at our company headquarters.

Are you a White Hat SEO company?

Yes. The strategies and techniques we use follow Google's guidelines while keeping up-to-date with the best practices. At the same time, we have carried out a number of research studies that provide an advantage over our competitors, but more importantly, give our customers an advantage. Some of these works can be found on our blog.

Can SEO increase my sales or leads?

Every company says they can give you results, but we have the experience to support it. What really makes us special is our commitment to improve your sales and to create leads for your business. We are aware of the fact that you don't just pay to get better rankings and traffic. Our primary goal is to help you generate income. Knowing this, we try to improve your business every day.

Can you help websites filtered by Google?

Yes, we've been very successful in removing Google fines. If your website is experiencing a problem, please contact us to find out how we can help improve your website.

How to Do Keyword Research?

We use a variety of tools to analyze keywords across all sector types. For each search phrase, we try to determine the search volume, the relevance of the client's company, the likelihood of a sale, and the keyword's competitiveness. Our team chooses each keyword based on our belief that it will contribute to a successful campaign.

Do you work with e-commerce sites?

Yes. E-commerce websites have a number of unique challenges, but our proven practices bring success. We also worked with various shopping cart platforms such as Magento, Shopify and Big Commerce. Contact us for more information about our e-commerce SEO solutions.

Can I Make my Own SEO?

Certainly. For this, it will be necessary to read various content and books, starting from the basics, and to interpret them using analysis tools. For this reason, you can start doing your own Corporate SEO work by reading the SEO and Questions and SEO books from the Expert in the first place.

Our books have become the best-selling book in the industry with a total sales figure of 68,000 copies. You can also read and find the opportunity to learn the most detailed information.

What is the Effect of Website Design on SEO?

As with UX Design, the impact of website design on SEO comes from attracting users. Of course, you need to know that if a website is not designed properly, search engine bots will also detect malicious code, and Google crawlers cannot read that website properly. This means that you need to design the website in an optimal and professional way in order to attract users' attention and convince Google that your website is useful and valuable.

What İs Yoast SEO?

Yoast SEO plugin is one of the main plugins in WordPress SEO that started its operations in 2008. This plugin is used to evaluate internal SEO elements like meta tags.

Quick Information

Join The Webtures Talks

Thanks to our regular activities, we are trying to get together with you more, We hope to provide you with all the information and experiences we have acquired in an up-to-date manner.


Get Back in the SEO Game!

Operational SEO Consultancy

It is the implementation of SEO strategies that we will create with the intent of increasing your organic traffic and conversion rate.

SEO E-commerce

We provide your digital marketing team with the practical training at a requested level at your company or at Webtures. After the trainings, we perform various tests for participants to solidify the information and increase the applicability.

SEO Roadmap

We deliver 6-12 month roadmaps for your website in technical, content and structural terms.

Technical SEO

We evaluate your webpages that are negatively affected by technical errors and Google algorithm updates of your website according to many metrics and provide you with the work that includes optimization and errors.

Global SEO Strategies

We enable you to open your brand to the world with the strategies that we will create and implement for your domestic and foreign targets.

Manual Action Analysis

We help you to revoke your manual action penalties applied against your site by Google team and explain all the details of why they originated.

İleri Seviye SEO Stratejileri

Mobil Sürüme Öncelik Tanıyın

Web site tasarımınızı mutlaka mobil duyarlılık kavramını baz alarak oluşturmalısınız. Kullanıcı deneyimi, Google için özellikle son yıllarda oldukça fazla önem taşımaktadır ve sıralama kriteri olarak ele alınmaktadır.
Hız Optimizasyonlarını Gerçekleştirin

Web sitenizin açılış hızı ve yapılan optimizasyonlar, Google gözünde önem taşımaktadır. Bu konuda Google’ın bize sunduğu Light House gibi ücretsiz araçlardan faydalanarak, açılış hızını artıracak etkenleri gözden geçirip, uygulayabilirsiniz.
Featured Snippet Çalışması Yapın

Paragraf, liste, tablo gibi yapılarla sıfırıncı sıraya yerleşmeniz mümkün. Bu yapıları uygun şekilde uygulayıp, web sitenizin görünürlüğünde ve trafiğinde büyük bir artış yakalayabilirsiniz.
Rich Snippets Öğeleri Kullanın

SERP’lerde dikkat çekmek ve üst sıralara yerleşmek için çeşitli rich snippet yapılarından faydalanabilirsiniz. Oluşturulan schema yapılarından uygun olanını seçerek, sıralamalardaki görünümünüzü zengin hale getirmeyi deneyin.
İçeriklerinizi Güncel Tutun

Önceden yayınlamış olduğunuz özgün içerikleri güncel tutarak ya da yeni schema yapıları ekleyerek, üst sıralara yerleşme fırsatı elde edebilirsiniz.
Link İnşaası Kurgulayın

Benzer sayfa yapıları, ürün ve kategori sayfalarınıza gelen iç link ağınızı düzenleyin. Ağaç kurgusu tasarlayarak, link inşaanızı tamamlayın.
404 Durum Kodlu Backlinklerinizi Analiz Edin

Backlinkler, doğal bir şekilde oluşturulduğu takdirde web sitemize fayda sağlarlar. Bu noktada eğer kırık backlinklerimiz varsa mutlaka onları tespit edip, güncel olan linklerle değiştirmemiz gerekmektedir.
Zayıf İçerikli Sayfalardan Kaçının

Kullanıcılara sunduğumuz içeriklerin, Google gözünde detaylı ve bilgilendirici olması gerekmektedir. Bu nedenle içeriklerinizde kelime sayısını artırarak, kullanıcıya verdiğiniz bilgiyi zenginleştirmemiz gerekir.
Google Search Console’un Detaylarından Yararlanın

GSC üzerinden mutlaka web sitenizde bulunan kapsam hatalarına ve tarama istatistiklerinize göz atın. Google’ın kendi aracından tespit ettiği bu hataları düzeltmek, SEO açısından oldukça fayda sağlayacaktır.

Are you ready to rise?