We analyze your website on technical, content and other aspects. We present you the detailed report we prepared. We determine the strategy according to the target KPIs and create a road map.
SEO is the latest game changer that nearly every single digital marketing strategy revolves around nowadays. The main strategy is to pinpoint essential keywords that your field of work and online business are going to mostly benefit from, and then run a budget-friendly digital marketing campaign while expanding your online business.
From the words used in the text or content, to your own website and to links from other websites, there are many factors affect your SEO. In other words, setting a suitable structure for search engines on your website is called SEO.
The most important questions users ask themselves are “What is the exact definition of SEO?” and “What is Google SEO?”
SEO includes the works we do in website design, content strategy and production in order to get a better ranking in Google search results and attract more visitors to the website. But SEO isn't limited to that.
Google presents the current data to the query made by the user by passing through certain algorithms and ranking them. One of the main purposes of Google is to provide the user with the best answer/result and does not clearly explain its algorithms in any way, as it has its own sectoral competitors (For example: Yandex).
Search Engine Optimization, means all the work done to make the website successful in Google algorithms. While Google is constantly improving its algorithms, it provides website owners with various information on search engine optimization via Search Console, Analytics, Webmaster Central Help Forum, Webmaster Central Blog. Moreover, sometimes Google team does various explanations about algorithms.
Standardization of website coding, observance of SEO principles in design, standard markup, optimization of website speed, responsive version design is within the scope technical SEO.
Activities such as identifying valuable keywords, analyzing competitors, formulating content strategy, producing valuable content, tagging and categorizing, internal linking can be considered as part of the on-site SEO process. Success in SEO is almost impossible without content.
Producing valuable content in line with SEO technical standards can help you rank on the first page of Google results, but you need external links for your website to rank #1 and compete with longstanding websites.
The term SEO means “Search Engine Optimization”, that is, website optimization for search engines. Today, this concept has been evolved into "Search Experience Optimization", which is equivalent to optimizing the user search experience.
SEO is not only about search engines, website optimization is also one of the main factors for visitors. In recent years, Google's policies have been aligned with the expectations of visitors to websites.
SEO is a set of actions and processes by which the ranking of a website or website's pages is improved for one or more keywords, resulting in increased traffic obtained from search engines.
Getting your website pages to rank better in Google search results will increase your website traffic and brand awareness, which will attract potential customers to your website and increase your sales.
On the other hand, if your website doesn't rank on the first page of Google search results when searching for relevant phrases, you may lose a lot of potential customers.
Increases brand prestige and recognition.
Users think of this about the first-ranked site they see in their searches: “These sites are the most preferred sites by people." This perception based on Google results is enough for you to create the best brand image in your sector.
It is the most profitable advertising investment with the highest conversion.
We increase your conversion rates through strategies that are based on the relation between your audience's behavior analysis and your conversion results, starting with the identification of keywords that match your target audience's needs with the needs of your KPIs.
It helps to directly reach relevant target audience.
We set the target audience analysis in a vision-oriented way both in short term and long term in order to provide you with a potential and promising way to make profit in the short term and to become a market leader in the long term.
Save on other advertising and store expenses.
SEO is the marketing strategy in which the research processes are used in the most effective way and users' motivation to learn and purchase is high. By focusing on the conversions of your other marketing channels, we make plans to reduce your costs.
Greater brand visibility.
Brand recognition is directly related to the channels your brand is displayed and how much its being displayed. When people search you when needed and see your reputable impression, it will increase the power of your brand and you'll focus on long-term benefit with minimum cost.
Thanks to keyword compatibility, ads cost less.
The quality score assessment in Google Ads depends on your site's compliance with your target keywords. Since we set our SEO studies in line with technical keyword compliance, it increases your performance by reducing your costs as it increases the quality score of your existing Ads campaigns.
Most Internet users find the services and questions they need from major search engines such as Google, Yandex(Metrica), Bing and Yahoo. Therefore, SEO is a way to drive more traffic to your website. In addition, search engines offer users what they are looking for. Hence, users will trust your website more than online advertising. This clearly shows us what SEO is worth and why it should be considered.
Keywords searched by users are very important in search engines. Experience with SEO shows that attracting a large number of visitors through Google can guarantee the success of any company. Attracting traffic with SEO methods is more important than any kind of advertising and will be less costly for website owners in the long run.
Google's new algorithms, especially the RankBrain algorithm, try to analyze user behavior while searching and optimize results according to the same ranking. When a user searches for a phrase on Google, they will see one or more results in the Google results and click on it.
Users' choices are of great importance for Google. For example, if a website is ranking low in Google results and many users are landing on that website as organic traffic, Google will very likely start improving that website's ranking.
Using SEO techniques to satisfy the customer and to observe all the important rules and principles of search engines is called white line SEO. It means that long-standing SEO processes use the right guidelines and policies to rank high in search engine results.
Benefiting from the weaknesses and deception techniques of search engines as well as ignoring the satisfaction of visitors is known as black hat SEO.
Doing black SEO tactics can increase the traffic to the website, but after a while, it can cause your website to be penalized or even completely removed from the search engine database. So always base on white line SEO and drive users to your website with organic traffic.
The SEO training is somewhat complex and a time consuming process. Often when doing research on the topic, you will come across an educational article that provides accurate but limited information in the field of SEO. By reading this article, you can learn about SEO and expand your knowledge by researching for more articles.
Reading educational articles is valuable and helpful, but may not be enough. That's why we recommend looking at extensive resources or SEO tutorials once you're familiar with the concepts. Here are some of the best ways to learn SEO:
There are many e-books that teach the basics and general concepts of SEO. These books will help you become familiar with common terms in this field very quickly and learn the right way to get started with SEO.
Published for the first time in 2011, the books Uzmanından SEO and Sorularla SEO drew heavy attention, and from that day on they've been updated continuously. Today, they have become the most popular SEO books by reaching the sales figures of 64,000 units. The SEO books published by Webtures Publications are still in demand and read as a guide in the sector.
Once you read a the book, you will be introduced to some new concepts. In order to practice these concepts, it's always better to spend more time on each and browse specific articles or SEO training videos on that topic.
Search engine optimization studies are planned in line with the needs of your company and tailored for your brand. As a result of the success of keyword targeting that is extracted after an analysis carried out on your website;
Even if your location is at one of the most crowded streets in the city you can still increase your sales by 40 fold with a professionally built e-commerce site. The upside is that you will probably have to reserve only 10% of your expenses to make this happen!
Keywords matter in the online world. Choosing the right keyword is crucial for your success. The above example simply demonstrates the potential benefits of e-commerce. In the example above, we selected certain keywords. In total, 10 different keywords will get an average of 456.200 search rate monthly. This is just the beginning. Considering there are other words related to shoes, adding them together we can easily reach a search volume of 1 million. Imagine the full sales potential an e-commerce business has with this.
In addition to the target words, we created pages for long tail words that we identified, supporting both target words and increasing the organic traffic. As a result of our SEO efforts, the organic traffic increased from 12,858 on 20 December 2016 to 41,385 as of 30 November 2017 and hit a total traffic increase of 222%.
In our first meetings with customers, as the Webtures team, we are clearly explain the value we will add to their brands and websites. While preparing detailed technical reports for the websites, we also provide our customers with detailed keyword research based on the sector and competitors. We analyze the overall traffic of the websites, the position of the keywords and the increase in brand recognition during the development and result stages of the SEO strategies we have designed.
Tchibo is an e-commerce website that sells special themed products on a weekly or 2-week basis besides its fixed products such as coffee and coffee machine. There is an SEO feature that is known by everyone, and it goes like this: the effect of the studies reveal itself in 2.5-3 months.
An increase by
Search engine optimization is an important investment for both brands' websites and small companies.
Getting listed on the top of search engines is the most important way to differentiate from competitors and become visible on the Internet. So would you like to learn your SEO (search engine optimization) ROI?
The SEO ROI tool calculates how much revenue you can contribute to the site from possible Google positions based on your monthly search volume on a keyword or keyword group. It's based on the formula that is based on estimated purchase rate of traffic to the website in accordance with the clickthrough rates of Google rankings over monthly search volume multiplied by the average product price.
The first question of people who want to make SEO investments and studies on their sites is "When should I start?" - The answer to this question is that they need to take an early step due to constantly developing search engine algorithms and increasing competition conditions because Google and other search engines don't let new sites to rank because they are not popular. We will make your site popular and bring your prestige to a significant level in search engines.
By contacting us, you will be able to have an initial SEO planning process that will be defined to your email address and you will have a preliminary knowledge of our working process.
As Üsküdar University, we have given special importance to our SEO activities and decided to cooperate with Webtures, which has carried out important studies in this field, and we have achieved very productive results from the first months. At the point we have reached today, we can say that we have achieved a sustainable momentum in the face of constantly updated algorithms, with a first page success of 85%. I congratulate the Webtures team, who contributed to this important achievement together with the software unit of our university, and I think that with a rational point of view, it will carry our SEO performance to even higher levels.
With the support of Webtures in terms of both content and software, we have achieved our goals for our website. Our hospital has been serving in the field of health for 20 years. During this time, we had pages with heavy content on our website. As a result of reviewing and editing these contents in accordance with SEO, our pages achieved the targeted success. I am of the opinion that they add value to our institution with their approach to problems, suggesting solutions even on issues that they are not directly related to, and harmonious working styles.
In the field of health tourism, in which we operate, WEBTURES has supported us in our SEO efforts, taken our place as a partner by providing advice on our digital visibility, and contributed to our growth. WEBTURES has become a stakeholder of this goal in these days when we need foreign exchange earning services the most.
We started working with Webtures with the new design process in the portal section of BelgeHaber, and then we maintained close relations to increase the power of the forum and other pages in search engines. In particular, the interest and close attitude of the Webtures team in all processes are among the factors that make the work easier. By working on misuse, past problems and new regulations on all sites, we were able to increase the visibility of the pages in Google.
We Have Grown Every Month in 2.5 Years
SEO is in many ways the most important digital marketing strategy of our time. We would like to thank the Webtures family for the quality service provided in achieving our SEO goals to increase the popularity of our products and services.
We Planned The Hardest SEO Strategy
Despite the content that changes with the weekly themes, the success achieved by the special studies started two months in advance according to the annual plan is very valuable for us. Shortly after we launched the theme, we managed to take our place in the first row.
First Page SEO in a Short Time
Before Webtures, our website was listed poorly in Google search results page. Now, we are being listed in the first and second pages on Google results page. We would like to thank Webtures SEO Team for their valuable efforts.
A Young and Dynamic Team
We believe that Webtures and us formed a very natural synergy. Our work together evolves as Webtures helps us attain our goals. We owe a lot to Webtures Family.
Webtures, which has adopted strategic digital marketing activities and quality as its mission, has greatly contributed to our brand in its SEO activities with its expert and experienced team. While continuing our work on our website, we have undertaken important initiatives in the field of e-commerce, thanks to the interest and support they have shown. It also facilitated the visibility and easy accessibility of our brand. We would like to thank the Webtures team for helping us achieve this success we have targeted.
We have been working with the Webtures family for many years. I used the word "family" on purpose because our projects are managed fondly and willingly by the whole team not by one person. We need to provide our customers with the instant processes that have a potential to affect the parity of the industry quickly, such as, technical analysis on live Forex markets, breaking news, economic explanations. At this point it's okay for us to ignore the SEO criteria. But Webtures shared their SEO experiences with us in the best way, and we achieved significant results in the targets we set in the Forex sector.
While Webtures uses all the experience gained with the software developed within the company for error-free planning with Big Data, it performs flawless process management with artificial intelligence tools. Every day we brainstorm on a separate topic for error-free, fast and most efficient results.
SEO is an investment for the future of your company. In the long run, organic traffic from search engine optimization has a higher ROI over paid search traffic. If your website doesn't appear on page 1 for your best keywords, you're missing a lot of your online potential. If you request a free consultation, our digital marketing consultants will provide you with a roadmap to success by offering you an SEO plan tailored to your website's needs.
It's hard to say how long will it take for a website to be evaluated since there are 200 different ranking criteria. In our experience, customers often see significant improvements in long-tail keywords in the first 90 days and more competitive search terms in around 180 days. SEO is a long-term strategy, but it has consistently proven to provide the best ROI.
Normally, no structural or design changes are required to optimize your website properly. Most of the work we do is in the code or content of each page. Typically, most customers choose these changes to be done by our staff. However, if you prefer to apply them yourself, we can also provide clear directives.
Yes. We have options for businesses that want to identify any SEO deficiency that their website may have. Our audits provide a roadmap on what needs to be met to have a comprehensive and sound foundation again. For more information about SEO audit services, please click here. If you do not have an in-house marketing team to perform the daily tasks, we recommend that you choose a one-time audit and a monthly SEO service.
We serve the businesses that target the following countries: Turkey, The United States, Canada, UK and Australia.
We use a range of strong and specific SEO tools and some third-party systems to provide our customers every advantage.
SEO is a marketing strategy to improve ranking to provide organic search traffic. This strategy traditionally has a better ROI over time compared to Paid Search. The benefit of PPC is that you can start realizing traffic and sales much earlier. SEO and PPC are the necessary internet marketing strategies for almost any kind of every business. If you don't know which one to choose, ask for free consultation and one of our Digital Consultants will help you develop a strategy that suits your needs.
The cost of an SEO campaign varies depending on the targeted keywords, the history of your website, the sector, and the amount of work required to meet your goals. We work with large and small businesses of all sizes and offer affordable solutions that deliver real results. Our digital consultants will evaluate your needs to develop a winning strategy for you. Contact us for a free consultation and price quotation.
In fact, SEO is more than just adding keywords to the text and optimizing meta tags. In fact, the best SEO experts are usually people with skills and experience in various areas of SEO. For example, a person who is familiar with various SEO tools and platforms is definitely more likely to become an SEO expert.
YouTube acts like a search engine like Google. Therefore, websites can easily find their target customers using YouTube SEO. YouTube has its own algorithms and of course works similarly to Google in some cases.
In Google Statements you can find them say that the companies provide you with guarantee about SEO should not be trusted. Since Google's algorithm changes frequently, any company that provides guarantees is not honest. Webtures is a leading digital marketing agency that provides its customers with the highest level of service and results. Although we do not guarantee the best ratings, we have a proven success in achieving results with our customers. You can read our case studies to find out how valuable we are as a working partner of many successful businesses.
To ensure that we provide the best SEO services and appropriate oversight to our clients, all employees are at our company headquarters.
Yes. The strategies and techniques we use follow Google's guidelines while keeping up-to-date with the best practices. At the same time, we have carried out a number of research studies that provide an advantage over our competitors, but more importantly, give our customers an advantage. Some of these works can be found on our blog.
Every company says they can give you results, but we have the experience to support it. What really makes us special is our commitment to improve your sales and to create leads for your business. We are aware of the fact that you don't just pay to get better rankings and traffic. Our primary goal is to help you generate income. Knowing this, we try to improve your business every day.
Yes, we've been very successful in removing Google fines. If your website is experiencing a problem, please contact us to find out how we can help improve your website.
We use a variety of tools to analyze keywords across all sector types. For each search phrase, we try to determine the search volume, the relevance of the client's company, the likelihood of a sale, and the keyword's competitiveness. Our team chooses each keyword based on our belief that it will contribute to a successful campaign.
Yes. E-commerce websites have a number of unique challenges, but our proven practices bring success. We also worked with various shopping cart platforms such as Magento, Shopify and Big Commerce. Contact us for more information about our e-commerce SEO solutions.
Certainly. For this, it will be necessary to read various content and books, starting from the basics, and to interpret them using analysis tools. For this reason, you can start doing your own Corporate SEO work by reading the SEO and Questions and SEO books from the Expert in the first place.
Our books have become the best-selling book in the industry with a total sales figure of 68,000 copies. You can also read and find the opportunity to learn the most detailed information.
As with UX Design, the impact of website design on SEO comes from attracting users. Of course, you need to know that if a website is not designed properly, search engine bots will also detect malicious code, and Google crawlers cannot read that website properly. This means that you need to design the website in an optimal and professional way in order to attract users' attention and convince Google that your website is useful and valuable.
Yoast SEO plugin is one of the main plugins in WordPress SEO that started its operations in 2008. This plugin is used to evaluate internal SEO elements like meta tags.
Thanks to our regular activities, we are trying to get together with you more, We hope to provide you with all the information and experiences we have acquired in an up-to-date manner.
Are you ready to rise?