GEO & SEO Checklist

A combined, actionable checklist covering Generative Engine Optimization and traditional SEO. Switch between tabs to focus on either side.

GEO, SEO and Agent-Readiness Checklist Sections

Generative Engine Optimization

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Content Comprehensibility and Quality 0/15
Technical Optimization 0/7
User Experience and Interaction 0/1
Social Signals and Backlinks 0/4
Structured Data 0/14
AI Discoverability 0/14
Content Accessibility 0/6
API and Agent Protocols 0/6
AI Platform Visibility 0/10
Content Strategy and Topic Coverage 0/7
Brand Entity and E-E-A-T 0/8
Off-Site Reputation and Authority 0/5
Competitive Intelligence 0/4

Content Comprehensibility and Quality

0/15

Language and Expression Write in clear, plain language with unambiguous sentences so AI engines parse meaning accurately and reuse your wording in generated answers. High

Understandability for AI Make information machine-graspable, not just human-readable: explicit context, resolved references and self-contained statements that survive extraction. High

Headings and Subheadings Use descriptive, question-shaped headings that map to real queries so AI systems locate and lift the matching passage. Medium

Content Longevity Maintain evergreen, regularly refreshed content; AI engines favour durable sources and cite freshly updated pages more often. Medium

Recommendations and Citations Back claims with sources and outbound citations so AI engines trust the passage and are likelier to reference it. High

List Content Present steps and key points as bullet or numbered lists, a structured format AI systems parse and reproduce reliably in answers. High

Date Indication Show clear publish and update dates so AI engines judge freshness and prefer your page for time-sensitive answers. Medium

Brand and Authority Reinforce author and brand authority signals throughout so AI engines weigh your content as a credible, citable source. Medium

Direct Answer Summaries Open each section with a self-contained 40-60 word answer to the implied question so AI systems can lift it as a citation. High

Key Takeaways Sections Add a concise takeaways block to each article so models can extract the core points without parsing the full body. High

Definition Boxes for Key Terms Provide clear, standalone definitions for important terms so AI engines can quote precise, unambiguous explanations. Medium

Comparison Tables Present options, features or metrics in structured tables, a format AI systems parse and reproduce reliably in answers. Medium

Quotable Statistics and Data Points Include concrete figures, percentages and dated data points, which AI engines cite far more often than generic claims. High

Expert Quotes and Attribution Add named expert quotes with attribution to raise authority and give models a clear, citable source. Medium

In-Content FAQ Sections Answer real follow-up questions in question-and-answer blocks within the content, beyond FAQPage schema, to match conversational queries. Medium

Technical Optimization

0/7

Page Speed Keep load times and Core Web Vitals fast so AI crawlers fully render and index your content without timing out. High

HTTPS Usage Serve every page over HTTPS; AI crawlers and answer engines favour secure, trustworthy sources. High

Structured Data (Schema Markup) Add schema markup so AI engines read entities, relationships and facts machine-readably and cite them confidently. Medium

Crawling and Indexing Ensure key pages are crawlable and indexed; content AI engines cannot reach cannot be cited. Medium

IndexNow Protocol Ping search engines such as Bing and Yandex via IndexNow so new or updated pages are crawled in minutes instead of days, keeping AI retrieval fresh. Medium

Broken Links and Redirect Chains Eliminate 404s and collapse multi-hop 301 chains so crawlers and AI agents reach final content without wasted budget or dead ends. High

Snippet and AI Preview Controls Set max-snippet, max-image-preview and data-nosnippet directives deliberately so AI features can surface the passages you want cited. High

User Experience and Interaction

0/1

User Comments and Interaction Enable genuine user comments and interaction; engagement and fresh user content add signals AI engines read for relevance and trust. High

Social Signals and Backlinks

0/4

Social Media Shares Earn social shares that amplify reach and discovery, indirect signals that help AI engines find and corroborate your content. High

Backlinks Build relevant inbound links; authoritative backlinks remain a core trust signal AI engines inherit from search. Medium

Social Media Integration Connect and reference your social profiles so AI engines link them as part of a consistent brand entity. Medium

Backlink Quality Prioritise links from high-authority, topically relevant domains; AI engines cite pages backed by strong link profiles far more often. Medium

Structured Data

0/14

JSON-LD Format Use JSON-LD for structured data, the format AI engines and search parse most reliably for entity extraction. High

Organization Schema Describe your organisation with Organization schema so AI engines anchor your brand as a recognised entity. High

FAQPage Schema Mark up questions and answers with FAQPage schema so AI engines extract direct answers to conversational queries. High

Product or Service Schema Add Product or Service schema so AI engines surface your offerings with accurate, structured detail. High

BreadcrumbList Schema Provide BreadcrumbList schema so AI engines understand site hierarchy and page context. Medium

Review and AggregateRating Schema Expose ratings with Review and AggregateRating schema, social-proof signals AI engines summarise in recommendations. High

Article Schema (author, datePublished, dateModified) Mark articles with author, datePublished and dateModified so AI engines attribute authorship and assess freshness. Medium

Speakable Schema (for voice answers) Add Speakable schema to flag passages suited to spoken answers from AI voice assistants. Medium

sameAs Property (Wikidata, LinkedIn, Crunchbase) Link your entity to Wikidata, LinkedIn and Crunchbase via sameAs so AI knowledge graphs reconcile your identity. High

Critical Properties (@type, name, url) Always include @type, name and url, the core properties AI engines need to resolve an entity. High

Rich Properties (offers, availability, priceRange) Add rich properties such as offers, availability and priceRange so AI engines present complete, accurate detail. Medium

Person or Author Schema Mark up authors as Person entities with credentials and sameAs links so AI engines attribute expertise and strengthen E-E-A-T signals. Medium

HowTo Schema (instructional content) Add HowTo structured data to step-by-step guides so answer engines can extract and present the procedure directly. Medium

Structured Data Validation Validate every schema block with the Rich Results Test and Schema.org validator to catch errors that silently block eligibility. High

AI Discoverability

0/14

llms.txt File Publish an llms.txt file pointing AI models to your most important content, raising machine readability and citation odds. High

llms-full.txt File Provide an expanded llms-full.txt with deeper content so AI models access full context, not just summaries. Medium

llms.txt Content Quality Keep llms.txt accurate and well curated so the signals you send AI models reflect your strongest content. Medium

AGENTS.md File Add an AGENTS.md file to guide AI agents on how to use your site and content. Medium

skill.md File Provide a skill.md describing capabilities AI agents can invoke, aiding agent-driven discovery. Low

AI Bot Access in robots.txt Explicitly allow GPTBot, PerplexityBot, ClaudeBot and Google-Extended in robots.txt; to be cited, you must be crawlable. High

Canonical URLs Set canonical URLs so AI engines consolidate signals on one authoritative version of each page. High

Meta Descriptions Write precise meta descriptions; AI engines and previews draw on them to summarise and surface your pages. High

Open Graph Tags Add Open Graph tags so AI engines and platforms render accurate titles, descriptions and images when referencing you. Medium

XML Sitemap Submit an XML sitemap so AI crawlers discover every important page efficiently. High

Sitemap Freshness (lastmod) Keep lastmod values accurate so AI crawlers prioritise recently updated content. Medium

Mobile Viewport Meta Declare a mobile viewport so AI engines render and assess your pages as mobile-friendly. High

Low Error Rate (no 4xx/5xx) Keep 4xx and 5xx errors near zero so AI crawlers reach content reliably and your authority is not diluted. High

ai.txt File Publish an ai.txt file to declare AI usage and access preferences alongside llms.txt and robots.txt for emerging crawler conventions. Low

Content Accessibility

0/6

Heading Hierarchy (H1, H2, H3) Maintain a logical H1-H3 hierarchy so AI engines map document structure and locate the right passage to cite. High

Image Alt Text Add descriptive alt text so AI engines understand visual content and can reference it in multimodal answers. High

Semantic HTML (article, section, nav, aside) Use semantic elements such as article, section, nav and aside so AI engines interpret content roles and boundaries accurately. Medium

Content Structure (intro, body, conclusion) Follow a clear intro, body and conclusion structure so AI engines extract coherent, self-contained passages. Medium

Internal Linking Connect related pages with descriptive anchor text so crawlers and AI agents discover topical depth and understand entity relationships. High

Thin or Duplicate Content Consolidation Remove or merge thin and duplicate pages so authority concentrates on the canonical content AI engines prefer to cite. High

API and Agent Protocols

0/6

API Endpoint (JSON or REST) Expose a JSON or REST endpoint so AI agents can access your data programmatically as a structured source. Medium

CORS Permissions Configure CORS so AI agents and tools can fetch your resources across origins without being blocked. Low

OpenAPI (Swagger) Documentation Document APIs with OpenAPI so AI agents understand and call your endpoints correctly. Medium

MCP Manifest (Model Context Protocol) Provide an MCP manifest so AI assistants can connect to your data and actions as a context source. Medium

Function Calling Ready Expose well-described functions so AI models can invoke your capabilities through function calling. Medium

OpenAI Plugin or Actions Definition Define a plugin or Actions schema so AI assistants can integrate your service directly into their answers. Low

AI Platform Visibility

0/10

Citation in ChatGPT Track whether ChatGPT cites you for core queries, a primary indicator of GEO success on the largest AI platform. High

Google AI Overview and AI Mode Visibility Monitor appearances in Google AI Overviews and AI Mode, where AI answers increasingly replace classic results. High

Perplexity Source Listing Check whether Perplexity lists you as a source; it surfaces citations prominently and rewards fresh, authoritative pages. High

Citation in Claude and Gemini Verify citations in Claude and Gemini to confirm visibility across multiple AI ecosystems, not just one. Medium

Bing Copilot Visibility Track Copilot visibility; the Bing index also feeds ChatGPT retrieval, making it doubly important. Medium

Weekly Citation Tracking (prompt corpus) Run a fixed prompt corpus weekly to measure citation frequency, position and share of voice over time. High

AI Referral Traffic Tracking (GA4) Define AI sources as a dedicated channel in GA4 to measure sessions and conversions arriving from ChatGPT, Perplexity and similar engines. High

AI Overviews Monitoring in Search Console Watch impressions and query shifts in Google Search Console to infer where AI Overviews are surfacing your pages. Medium

Competitor Citation Monitoring Track which rival brands AI engines cite for your core queries to expose share-of-model gaps you need to close. Medium

AI Search Performance Dashboard Consolidate citation frequency, sentiment and referral metrics into one dashboard for ongoing, comparable reporting. Medium

Content Strategy and Topic Coverage

0/7

Target Keyword AI Visibility Audit Test your priority queries across ChatGPT, Gemini and Perplexity to baseline where you appear and how you are described. High

Content Gap Analysis Map the questions AI answers for your category that your content does not yet cover, then prioritise filling them. High

Pillar and Cluster Content Architecture Build topic pillars linked to supporting cluster pages so AI engines recognise depth and topical authority. High

Ultimate Guide Content for Core Topics Publish comprehensive, definitive guides on core topics, the long-form format AI systems favour as authoritative sources. High

Conversational and Long-Tail Optimization Optimise for natural-language, question-shaped and long-tail queries that mirror how users prompt AI assistants. High

Original Research and Data Produce proprietary studies, surveys and data sets that become uniquely citable and earn references across AI platforms. High

Multi-Format Content Offer the same topic in text, visual, video and infographic formats to widen retrieval surfaces across engines. Medium

Brand Entity and E-E-A-T

0/8

Brand Information Consistency Ensure name, description, offerings and contact details match across every property so AI engines form one coherent entity. High

Google Business Profile Create and optimise a Google Business Profile to strengthen entity signals and local AI visibility. High

Wikipedia and Wikidata Presence Establish accurate Wikipedia and Wikidata entries, primary sources that anchor brand identity in AI knowledge graphs. High

Comprehensive Author Pages Build detailed author pages with bios, credentials and sameAs links so models can verify who stands behind the content. High

Comprehensive About Page Provide a thorough About page covering history, expertise and team, a high-signal source AI engines read for trust. High

Executive and Team Thought Leadership Publish named expert perspectives so individuals become recognised entities that reinforce brand authority. Medium

LinkedIn Profile Optimization Keep key personnel profiles complete and consistent so AI engines corroborate identity and expertise off-site. Medium

Industry Directory Listings Claim and align listings in reputable industry directories to reinforce consistent entity data across the web. Medium

Off-Site Reputation and Authority

0/5

Brand Mention Monitoring Track brand mentions across forums, reviews and communities, signals AI engines weigh heavily when forming opinions. High

Industry Discussion Participation Contribute genuinely on community platforms such as Reddit and Quora, frequent sources for AI citations. Medium

Customer Review Generation Encourage detailed reviews on trusted platforms to build the social proof AI systems summarise and cite. Medium

Publishing on High-Authority Platforms Earn placements and contributions on high-authority external sites that AI engines crawl and trust. Medium

Negative Mention Response Respond to negative mentions professionally so the sentiment AI engines synthesise stays balanced and fair. Medium

Competitive Intelligence

0/4

Citation Share of Voice Benchmark Measure how often AI engines cite you versus category rivals to quantify your share of model answers. High

Cited Content Analysis Study the rival content AI engines cite to identify the formats, depth and signals that earn references. High

Entity Strength Analysis Assess where competing entities are stronger in AI knowledge graphs to target your own entity gaps. Medium

Emerging AI Platform Tracking Monitor new AI search and answer platforms early to capture visibility before competition intensifies. Medium

Search Engine Optimization

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Accessibility 0/18
Setup 0/8
Indexing 0/14
Sitemap 0/5
Robots.txt 0/4
Page Speed 0/21
Site Architecture 0/8
Internal Links 0/11
Content 0/50
Analytics 0/21
E-commerce 0/12
Mobile 0/15
International 0/12
Semantic Markup 0/4
Video 0/7
Business Strategy 0/3
Design 0/11
Branding 0/2
Keyword Research 0/13
Link Building 0/49
Social 0/5
YouTube 0/20
Local SEO 0/20
Online Reputation Management 0/19

Accessibility

0/18

Make sure the site's URL structure is SEO-friendly Medium

Check whether all content is readable when CSS, JavaScript, and cookies are disabled Medium

Check whether navigation links work without JavaScript Medium

Ensure the cached version of your site works properly and contains all necessary content and links Medium

Check if any content is pulled externally, such as via iframes Medium

Check for 404 pages and fix any that are indexed High

Identify and fix pages that return a 500 status code Medium

Check whether your mobile pages can be crawled effectively High

Remove any unintended 302 redirects High

Verify that all 301 redirects work correctly, one by one High

Check whether meta refresh redirects work correctly Medium

If you have pages built with Ajax, ensure search bots can read them Medium

If text is embedded in images, search bots may not read it; rebuild with CSS Medium

Check whether any cloaking is being used Low

If the site is still in development, temporarily pause indexing to go live at the right time Low

Check whether there are bad neighbors on your server Medium

Ensure there is no malware in the site source code Medium

Check whether the site uses infinite scroll Medium

Setup

0/8

Connect a custom domain Medium

Add a favicon Low

Make sure your site uses SSL for security High

Request Googlebot to index your site Medium

Verify your site with Bing Webmaster Tools Low

Track your site's scores and stats with Yandex Webmaster Tools Low

Connect your site to Google Analytics to track historical and real-time stats Medium

Verify your site with Google Search Console Medium

Indexing

0/14

Find out how many of your pages are indexed and ranking in Google High

Make sure your site ranks first when searching for your brand name High

If your page content is loaded with JavaScript, make sure Google can index it without issues High

Identify the number of pages that search engine bots cannot crawl High

Check whether there is a full copy of the site High

If you have a mirrored site, set it to noindex to balance server load High

Have you created separate sitemaps for each site type (web, mobile, image, video, news)? High

Check whether your site has an RSS feed; if you're a publisher, link to it from the site High

Is there a dramatic drop in crawl stats? Check in Google Search Console Low

Are indexed URLs included in the URL parameters section? Check in Search Console High

Check whether any pages are linked with a nofollow tag High

Do you have cart, membership, or print pages? Make sure all of them are blocked High

Make sure your title is no longer than 50–60 characters High

Make sure your meta description is no longer than 155–160 characters High

Sitemap

0/5

Have a sitemap High

Make sure the sitemap XML structure follows the protocol standard Medium

Check whether sitemaps can be updated automatically from the server, or if they are generated statically Low

All URLs listed in the sitemap should return a 200 status code Medium

Submit the sitemap via Search Console and verify it Medium

Robots.txt

0/4

Have a robots.txt file High

Check whether search engines can access the robots.txt file High

Check whether the sitemap is included in robots.txt High

Make sure robots.txt doesn't allow unnecessary pages; block them with noindex Medium

Page Speed

0/21

Check your page speed scores for every page Medium

Resolve all Core Web Vitals issues; check in Google Search Console Medium

Make sure all images on your site are optimized Medium

Inline JS and CSS can hurt performance; minimize their usage Medium

Minify JS and CSS files Medium

Check that your site is being cached successfully Medium

Remove unnecessary videos or images from your site Medium

Minimize redirects Medium

Remove unused plugins Medium

Reduce HTTP requests by using CSS for image loading Low

Use a CDN (Content Delivery Network) Low

Remove empty tasks from your source code and clean it up Medium

Avoid complex fonts that negatively affect load speed Medium

Combine files on the site Low

Check site speed and ensure the DOM size isn't excessive Medium

Make sure you use WebP images Medium

Make sure you use text compression on the website Medium

Improve your FCP (First Contentful Paint) score by controlling site speed Medium

Defer offscreen images Medium

Increase site speed by minimizing server response time Medium

Optimize load time by minimizing page redirects Medium

Site Architecture

0/8

Make sure your site's DOM structure is correct Medium

Ensure each category and subcategory has a clear purpose, with the right number of levels Medium

Make sure each page's URL structure matches its hierarchy on the site Medium

High-priority landing pages should be close to the homepage in the hierarchy Medium

Pages targeting highly competitive keywords should follow a clear hierarchy High

Use breadcrumbs on your website, especially for e-commerce, and verify they work correctly High

Make sure all top and subcategory links are linked from the homepage and marked as dofollow Medium

Check how many main categories are in the primary menu Medium

Internal Links

0/11

Some links may be unreachable via internal links; if they are in the sitemap, fix them Medium

Set up a detailed internal linking strategy Medium

Content and blog pages should link to each other; use proper anchor text Medium

Does the site logo link to the homepage? Medium

Do subpages have a homepage link besides the logo and breadcrumb? Medium

If some pages have too many links, remove unnecessary ones Medium

DeepRank values should align with the hierarchy across customer-generated pages Medium

Fix or remove broken internal links Medium

Replace redirecting links with their final URLs Medium

Make sure the [href] attribute is not empty Medium

Make sure links are not generated via JavaScript Medium

Content

0/50

Make sure all image file names match their image themes Medium

Is pagination implemented? Medium

Pages with pagination should have pagination tags; make sure crawlers can see them Medium

Make sure every image has alt text Medium

All images should be optimized Medium

Pagination links should point to the correct URLs Medium

Check whether canonical tags are used instead of pagination and fix it Medium

Check pagination pages to see if they receive organic traffic Medium

Want better performance? Use CSS sprites for images Medium

Images should also rank for the target keywords Medium

If multiple URLs lead to the homepage, fix it High

Create a dedicated image sitemap or include images in your existing sitemap Medium

Make sure canonical tags point to the correct pages High

Ensure there are no duplicate page issues from HTTP/HTTPS, trailing slash, or www High

Use a CDN for images Medium

Check whether there are duplicate pages Medium

Check pages without titles and keep title length between 50–60 characters Medium

Check for duplicate title issues Medium

Check pages without meta descriptions and keep them around 155 characters Medium

Videos or audio files should autoplay Medium

Check for duplicate description issues Medium

Include your primary keyword in the URL Medium

Use a single H1 on your page Medium

Use short URLs Medium

Front-load your primary keyword in the title tag Medium

Make the meta description and title tag compelling Medium

Link to relevant internal and external resources to build authority Medium

Make sure title tag modifiers are included Medium

Make sure your content has high readability scores Medium

Use focus keywords in the first 150 words of the content Medium

Use synonyms and LSI keywords to strengthen content and target more queries Medium

Use keywords in H1, H2, and H3 tags High

Use short sentences and paragraphs for easy reading Medium

Use internal and external links to strengthen content Medium

Content should be relevant, strong, and engaging High

Body content expanding the main topic should be at least 300 words Medium

Your content should be original and unique High

Create outbound links to open new pages Medium

Use at least one image to improve the content’s user experience Medium

Include the primary keyword in the image file name Medium

Include the primary keyword in the image title Low

Include the primary keyword in the image alt tag Low

Make sure the URL includes the primary keyword Medium

Make sure the blog post title is wrapped in an H1 tag Medium

Use subheadings in H2 tags Medium

Ensure meta descriptions are CTA-focused, rich, and include the focus keyword Medium

Use FAQ schema or similar structures to strengthen content Medium

Add emotional words to title tags to support calls to action Medium

Include the current year in the meta title and description to signal freshness Medium

Optimize for featured snippets Medium

Analytics

0/21

Find and fix pages missing the Analytics tracking code High

Are subdomains included in Analytics? High

If there is a subdomain, does it include the GATC _setDomainName() method? Medium

If pages have subdomains, are they included in the hostname in content reports? Medium

If subdomains use GATC methods, are they configured correctly? Medium

Can search engine ads be run? Medium

Is site search active? If so, track searches in Analytics Medium

Does the site use async? If so, make sure pages are available in the standard version High

Are additional annotations used? Medium

Is the homepage defined in Google Analytics (e.g. /index.html, /default.php)? Medium

Do you have an active Google AdWords campaign? Link AdWords to Analytics Medium

Does your site run Adsense ads? Link Adsense to GA for proper tracking Medium

Content reports should include UTM parameters Medium

Are filters used correctly? Medium

Use URL rewriting on the domain if needed Medium

Make sure you do not use too much sample data High

Make sure you use campaign parameters for internal site links Medium

Make sure you use meta refresh redirects on pages High

Do you run email marketing? Make sure you use the right parameters Medium

Is event tracking used? Set the right category, action, and label, and mark events as goals Medium

Custom variables should be used correctly Medium

E-commerce

0/12

Check whether you use e-commerce tracking on the website High

Does the site use a Shopping Feed (Product Feed Specification)? If yes, check which search engines are referenced High

Are all required feed fields filled? Does the Shopping Feed use active categories? High

Feeds should also include images High

The feed should be in an acceptable format and updated regularly High

The Shopping Feed should use custom fields High

Product descriptions should be unique High

If product variants are on original URLs, use canonical tags High

Use faceted navigation (filters); if used, check for duplicate page issues High

Make sure you use rich snippets High

If a third-party payment method (cart) is used, cross-domain tracking must be in place High

If you have e-commerce tracking, add the required code to all conversion pages High

Mobile

0/15

To meet current SEO requirements, your site must be mobile-friendly or have a mobile variant High

Unblock JavaScript, CSS, and image resources; check if any versions are blocked Medium

If mobile agents see different content, use the Vary HTTP header Medium

Place rel="alternate" and rel="canonical" tags correctly High

If you use a separate mobile URL, make sure the mobile URLs are indexed High

If you use a separate mobile URL, make sure redirects are set correctly High

Use the mobile site for tablets Medium

Optimize your mobile site for speed Medium

Use specific keywords to target voice search Low

Use Google's Mobile Usability Test to ensure you serve mobile users well Medium

Use the mobile version of "Fetch as Google" Medium

Make sure your content is easy to read on mobile devices Medium

Track your mobile rankings with Google Mobile's Rank Tracker tool Medium

Use structured data to make your content speak directly to search engines Medium

Add the "viewport" meta tag Medium

International

0/12

Is your site redirected by language or location? High

For international sites with language selection, localize content for the chosen language High

For international sites with language selection, make sure URLs match the selected language High

If the site targets a specific country, specify it in Google Search Console High

If the site targets a specific country in Search Console, make sure it has a local IP High

Use rel="alternate" hreflang="x" tags High

Declare the language of international pages with the HTML doctype High

If you target different languages and locations, ensure each version has different content High

Build strong internal linking between pages targeting different international locations High

Make sure users see the version that matches their language or location settings High

For international strength, ensure local versions earn links from relevant local websites High

Optimize your content strategy based on query trends in your target country High

Semantic Markup

0/4

Use a markup structure on your site and get Google's approval if applicable High

If applicable, strengthen pages with rich snippets like video, reviews, ratings, recipes, events, and products Medium

If you have microdata for a local business, use the markup Medium

Check and fix W3C errors for universal validity Medium

Video

0/7

Make sure videos on YouTube and your website appear with rich snippets in brand searches High

Make sure you use schema.org markup for all videos High

Have a video sitemap in GWT (Google Webmaster Tools) Medium

Make sure video transcripts are embedded via iframe Medium

Each video should have descriptive text with keywords Medium

Check whether videos are uploaded to platforms like YouTube or Vimeo Medium

Make sure you use a video hosting service like Wistia or Brightcove Medium

Business Strategy

0/3

If you own a business, make sure your address appears correctly on Google and Apple Maps Medium

Consider signing up for Google News Medium

If you are a local business, aim to collect real customer reviews High

Design

0/11

Which CMS does the site use? Low

Make sure you use a favicon on the website Low

Remove distracting design elements Medium

If your site has a lot of content, make sure on-site search is enabled Low

Make sure search queries use a query parameter (e.g. /search?q=iphone) Low

Check if any pages look problematic for bounce rate or load time Low

Make sure there are no autoplaying ads, videos, or audio Low

Use clean, calming background colors instead of harsh, noisy ones Low

Use a font color that contrasts with the background Low

Use appropriate fonts Low

Use short paragraphs in your design elements Low

Branding

0/2

Make sure clicking the logo on web pages takes users to the homepage Medium

Make sure the site has sitelinks for brand searches Medium

Keyword Research

0/13

Explore your potential audience's search intent closely Medium

Define the importance and strategic placement of keywords in the funnel Medium

Categorize each keyword by search volume and include it in your strategy Medium

Analyze the difficulty level of each keyword Medium

Analyze and list head terms and their long-tail versions Medium

Use specific keyword research tools to take data-driven steps Low

Build keyword lists inspired by your audience's browsing habits Medium

Build keyword lists inspired by competitor strategies Medium

Run brainstorming sessions to diversify keywords Medium

Analyze competition and usage frequency for each term and add them to your strategy Medium

Use Google search suggestions to find additional keywords Medium

Target long-tail keywords by reviewing People Also Ask in Google SERPs Medium

Target long-tail keywords by reviewing Related Searches in Google SERPs Medium

Link Building

0/49

Target long-tail keywords by reviewing Related Searches in Google SERPs Medium

Use reciprocal links in your content Low

Publish microsites to represent special campaigns Low

Publish microsites to represent special campaigns Medium

Collaborate with courses, schools, and teachers within your service area Medium

Make sure you understand content syndication Medium

Promote yourself to wider audiences via platforms like Product Hunt and Betalist Medium

Publish promotional videos for your site on YouTube and other social platforms Medium

Share your development process on platforms like GitHub, GitLab, or Bitbucket Low

Strengthen your link building strategy via platforms like Wikipedia Medium

Leverage Barnacle SEO techniques Medium

Retain your audience with email outreach methods High

Make sure your site has content types like best lists, how-tos, and guides Medium

Build free tools your audience will love to use Medium

Share popular list articles to drive traffic to your site Medium

Publish case studies regularly to add original insights to the web Medium

Avoid thought-provoking, disturbing, or annoying content Medium

Make sure your site has a white paper Low

Drive traffic with review and comparison content Medium

Create backlink sources via methods like podcast guesting Medium

Drive traffic to your site with social media outreach Medium

Encourage conversions with on-site social sharing actions Low

Produce educational content Low

Run contests and giveaways Medium

Support digital efforts with traditional offline marketing Low

Set up Google Alerts for new content Low

Buy backlinks through paid blog posts with strong content High

Get to know your audience to learn what content works for them Medium

Discover brand mentions with site:brandname.com to gauge sentiment Low

Recover links for stolen images Low

Structure parts of your content as source pages Low

Use PBNs (Private Blog Networks) Low

Identify and fix expired domains Medium

Run page-level backlink audits to control authority Medium

Analyze competitor backlinks to understand the market Medium

Make sure your disavow list is up to date Medium

Use guest blogging to increase your site's authority and awareness Medium

Optimize the ratio of dofollow links on your site Medium

Use the right mix of branded, generic, and keyword-rich anchor text Medium

Make sure your link anchor text is diversified Medium

Control the ratio of linking domains to total links Medium

Make sure linking domains have high authority High

Make sure linking domains have sufficient traffic Medium

Links from older domains are more beneficial; pay attention to this Medium

Use the Skyscraper technique in your link building strategy Low

Keep your link building strategy content-driven Medium

Create a dedicated blog section to address search queries Medium

Enable discussion forums to improve retention and conversion Medium

Increase retention with various discounts and coupons Medium

Social

0/5

Use UTM source tags for social posts and emails Low

Make sure users can easily leave comments on your site Medium

Make sure your site has social media share buttons High

Make sure videos from social channels can be embedded on the site Low

Use URL shorteners to provide a stronger user experience Low

YouTube

0/20

Make sure your video file names include the target keyword High

Make sure the video title includes the keyword and still sounds natural High

Optimize your video description Medium

Add tags using popular keywords related to your topic Medium

Target the right searches with YouTube keyword research Medium

Choose a category for your video Low

Upload a custom thumbnail to strengthen UX Medium

Use an SRT file and add it to captions and titles Medium

Use Cards and End Screens to increase channel views Medium

Add your stream video to a playlist Medium

Remind viewers to subscribe, comment, and like your videos High

Minimize bounce rate with the right video structure High

Present the main idea compellingly in the first 10 seconds Medium

Use subtitles to remove barriers Low

Reply to video comments within 48 hours Medium

Embed your videos in blog posts to increase visibility Medium

Feature your video Medium

Say the target keyword in your videos; YouTube can detect spoken words Medium

Make sure your email signature links to your YouTube video Medium

Make sure your channel page is optimized Medium

Local SEO

0/20

Make sure your channel page is optimized Medium

Optimize your website's contact, about, and homepage Medium

Make sure your contact page includes full name, address, and phone number (NAP) for each location High

If you have fewer than 10 locations, list each address in the website footer Medium

Make sure phone numbers on your site are clickable on mobile devices Low

Check that all NAP entries are consistent wherever they appear on the site Low

Add a Google Maps embed on your contact page so users can find you easily Medium

Use Google Schema structured data on pages to stand out and improve crawlability Medium

Complete your Google Business Profile listing and verify your website High

Make sure your site structure is easy and accessible for users Medium

Use title tags and meta descriptions with local-targeted keywords High

Use semantic and long-tail versions of core keywords in static text content High

Enrich content with images and videos that include local SEO keywords Medium

Eliminate duplicate listings High

Run location-specific promotions to appeal to your target audience Medium

Host or sponsor local events to increase visibility for your website and brand Medium

Publish content targeting specific demographics, seasons, or locations to stand out Medium

Use Google Trends to find seasonal search trends Low

Encourage user-generated content such as reviews and testimonials Low

List your business on platforms like Yelp, Foursquare, Zagat, and Bing Places Medium

Online Reputation Management

0/19

Optimize your Twitter profile Medium

Create and optimize a Medium.com account Low

Use a landing page strategy with new domains and extensions High

Create and strengthen company profiles on listing sites Low

Develop a content management strategy for Ekşi Sözlük High

Optimize your Instagram profile Medium

Optimize your Facebook profile Medium

Optimize your LinkedIn profile Medium

Optimize your YouTube profile Medium

Optimize your Pinterest profile Low

Develop an evergreen, multi-channel communication strategy with podcasts High

Analyze and track competitors' digital visibility strategies Medium

Remove negative content through legal channels Low

Create a Google Maps listing Low

Create a customer reviews subpage Low

Carry out media buying activities High

Include the entire team in social engagement Medium

Publish new YouTube videos Medium

Publish new job listings for current and future roles Medium

Agentic Readiness · 155 checks

Progress 0 / 189 completed

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Progress

1 · Discoverability and agent access 0/33
2 · Machine readability and structured data 0/29
3 · Product data and feed readiness 0/20
4 · Protocol and integration layer 0/16
5 · Payments, commercial terms and unit economics 0/11
6 · Operations, inventory and service reliability 0/10
7 · Trust, identity and governance 0/10
8 · AI visibility (GEO and AEO) 0/20
9 · Measurement and attribution 0/10
10 · AI advertising (GEA) readiness 0/10
11 · Legal, compliance and data 0/10
12 · Organisation, capability and sourcing 0/10

1 · Discoverability and agent access

0/33

1.1 OAI-SearchBot allowed in robots.txt This is ChatGPT's search and citation crawler, which is not the same thing as GPTBot, its training crawler. Verify: curl https://site.com/robots.txt. High

1.2 A deliberate decision has been made on GPTBot Allowing it means being represented in model training; blocking it means losing long-term parametric knowledge about you. "We haven't decided" is not a decision. Verify: robots.txt plus a written decision note. Medium

1.3 Google-Extended allowed This governs Gemini and AI Overviews. Verify: robots.txt. High

1.4 An explicit position taken on the other agent crawlers ClaudeBot and Claude-SearchBot, PerplexityBot, Amazonbot, Applebot-Extended, Bytespider and CCBot. Verify: robots.txt. Medium

1.5 Agent browsers are not blocked ChatGPT Atlas, Perplexity Comet and Gemini-in-Chrome are user sessions, not bots. Aggressive WAF rules cut them off along with the scrapers. Verify: a live test from an agent browser. High

1.6 WAF and bot management do not block legitimate agent traffic Cloudflare, Akamai, Sucuri or AWS WAF, and in particular the blanket "AI Scrapers" toggle, are set deliberately rather than left at the default. Verify: WAF log review and user-agent testing. High

1.7 Rate limiting does not throttle agents 429 and 403 responses stay below 1% for agent user-agents. Verify: server logs for the last 30 days. Medium

1.8 Newer crawl controls configured deliberately Cloudflare pay-per-crawl and similar bot-charging features. Verify: CDN dashboard. Low

1.9 The page renders without JavaScript Product name, price, stock status and description are present in the HTML source. Most agents run no JavaScript, or only part of it. Verify: curl -s URL | grep price, or a browser with JavaScript disabled. High

1.10 Server response time is under the agent timeout Target TTFB is 600 ms. Verify: PageSpeed or server metrics. Medium

1.11 XML sitemap is current and complete It covers every product page and lastmod values are accurate. Verify: Search Console. Medium

1.12 IndexNow or an equivalent instant-notification method is in place This is what propagates price and stock changes quickly. Verify: Bing Webmaster or the IndexNow API log. Low

1.13 404s, soft 404s and redirect chains are clean The link an agent follows should not be broken. Verify: crawler report. Medium

1.14 No cloaking What the bot is served matches what the user is served. This is content parity, not an optimisation. Verify: fetch comparison using a bot user-agent. High

1.15 Geo-blocking does not cut off agent infrastructure Most agent infrastructure sits in US data centres, so IP blocks aimed elsewhere can silently remove you from your export markets. Verify: an access test through a VPN in the target market. High

1.16 No login wall or cookie wall in front of product information If the agent has to accept something before it can read the price, it will not read the price. Verify: anonymous session test. High

1.17 Agent-facing sitemap published A separate index such as /sitemap-agents.xml collects the product, pricing and policy pages an agent should read first, and robots.txt points at it. Verify: curl https://site.com/sitemap-agents.xml plus the robots.txt line. Medium

1.18 LCP target under 1.2 seconds TTFB alone is not enough: agent browsers (Atlas, Comet) render the page like a real user, and a slow product area times out. Verify: CrUX field data, 75th percentile. High

1.19 HTTPS enforced on every page with no mixed content Agents assign low trust to insecure connections; a single HTTP resource triggers mixed-content warnings. Verify: browser security panel + SSL test. High

1.20 Canonical tags point at the right target on every page Duplicate URLs (parameters, www, trailing slash) must resolve to one canonical; agents read which URL is authoritative from it. Verify: rel=canonical in source. High

1.21 Mobile viewport declared and pages mobile-friendly Agent browsers mostly render with a mobile profile; a page without a viewport tag reads as shrunken desktop. Verify: meta viewport + mobile test. Medium

1.22 nosnippet and max-snippet do not block quotation robots.txt decides whether an agent may enter; these decide what it may show afterwards. nosnippet, or max-snippet:0, means AI Overviews and chat surfaces cannot quote you at all, and max-snippet with a low cap leaves too little context to make the answer. Use -1 for unlimited. Verify: meta robots and the X-Robots-Tag response header. High

1.23 Image previews are not switched off max-image-preview:none and noimageindex keep your product out of image answer cards and shopping surfaces. large is the setting that lets a visual answer include you. Verify: meta robots and X-Robots-Tag. Medium

1.24 No accidental noindex on pages meant to be cited A page outside the index cannot be cited however correct everything else is. Check the header as well as the meta tag, and watch for bot-scoped syntax like "X-Robots-Tag: bingbot: noindex" which is easy to miss. Verify: curl -I plus the page source. High

1.25 A deliberate position on Content-Signal and TDM reservation Cloudflare's Content-Signal lines in robots.txt (search, ai-input, ai-train) and the EU TDM reservation at /.well-known/tdmrep.json are policy declarations, not technical blocks. Publishing them by default, without deciding the scope, quietly gives away visibility. Verify: robots.txt and the well-known file. Low

1.26 One H1 and a heading hierarchy that does not skip levels Zero H1s leaves the topic unstated; several blur which one it is. Agents read the heading tree to work out what answers what. Verify: page source. Medium

1.27 Title and meta description fit without truncation Roughly 25-65 characters for the title and 100-170 for the description. Without a description the engine writes its own summary, and the sentence it picks may not be the one you want. Verify: page source. Medium

1.28 html lang declared and hreflang pairs are bidirectional Without a language declaration the engine has to infer which market you belong to, and one-way hreflang lets language versions cannibalise each other. Verify: the html tag and the link rel=alternate set. Medium

1.29 Cache-Control is declared deliberately With no header, intermediaries guess how long to hold the response and repeat requests pay needless latency. Verify: curl -I. Low

1.30 Contact and privacy pages are linked and reachable A site that leaves unclear who is behind it and how it handles data starts behind on any trust assessment. Verify: footer links returning 200. Medium

1.31 What agents receive matches robots.txt Every agent allowed in robots.txt also gets a 200 from the server. The most common silent failure is the gap between the two: robots.txt is spotless while the WAF returns 403 to the same agent, and a tool that only reads robots.txt calls the site open. Verify: send one request per user-agent and read the FINAL status after redirects; never count a 301 as open. High

1.32 Agent tests include a control request When an agent gets a 403, it is established whether the block is AI-specific or the site simply closes all datacenter traffic. Send the same request with an ordinary browser user-agent: if that is blocked too, the problem is not about agents and the fix is different. Verify: control request plus agent request, same URL, same run. Medium

1.33 Agent access is re-verified on a schedule WAF rules, bot signature lists and agent user-agents change; a one-off check goes stale within months. The access test is repeated regularly and the result is recorded. Verify: a monthly test log and a comparison against the previous run. Medium

2 · Machine readability and structured data

0/29

2.1 Organization schema on the homepage name, url, logo, sameAs, contactPoint and vatID or taxID. Verify: Rich Results Test. High

2.2 Product schema on every product page name, description, image, sku, gtin13 or mpn, and brand. Verify: Rich Results Test. High

2.3 Offer schema complete price, priceCurrency in ISO 4217, availability, priceValidUntil, itemCondition and url. Verify: Rich Results Test. High

2.4 OfferShippingDetails is machine-readable Delivery time, cost and destination region. Verify: schema validator. Medium

2.5 MerchantReturnPolicy is structured Return window, cost and method. Agents treat return risk as a selection criterion. Verify: schema validator. Medium

2.6 AggregateRating and Review reflect real reviews Fabricated reviews carry a permanent trust penalty, not a temporary one. Verify: schema validator plus the review source. Medium

2.7 FAQPage or QAPage on product and category pages Verify: schema validator. Low

2.8 BreadcrumbList and a coherent category hierarchy Verify: schema validator. Low

2.9 Variants are modelled correctly ProductGroup with hasVariant, or isVariantOf. Colour and size confusion is where agents fail most often. Verify: schema validator. High

2.10 Schema matches the visible content exactly A price that differs between the markup and the page reads as a spam signal. Verify: manual comparison across 10 sample products. High

2.11 JSON-LD is the format in use Not microdata, not RDFa. Verify: page source. Medium

2.12 Technical specifications are text, not images Specs belong in a table or list; anything baked into a graphic is invisible to an agent. Verify: page review. High

2.13 Image alt text is descriptive and factual Verify: crawler report. Medium

2.14 /llms.txt is published Company summary, category links and policy links. Verify: curl https://site.com/llms.txt. Low

2.15 The team knows llms.txt is a proposal, not a guarantee It is worth having for multi-engine hygiene, but no promises should be built on it. Verify: team briefing. Low

2.16 Product descriptions are fact-based Dimensions, materials, compatibility and conditions of use, rather than marketing copy. Verify: a 10-product sample review. High

2.17 Comparison and fit information is present Agents eliminate options. A brand that never writes down what it is not suitable for gets penalised for the wrong matches. Verify: content audit. Medium

2.18 PDF and catalogue content has been moved into HTML Verify: site crawl. Low

2.19 Cross-border trade terms machine-readable in schema Duty responsibility (DDP/DDU), IOSS/VAT number, HS code and delivery-region limits are written into Offer/OfferShippingDetails. 5.8 checks that the tax maths is right; this item checks the agent can see it before ordering. Verify: Rich Results Test plus manual review of the product schema. Medium

2.20 Semantic HTML in use; headings, lists and sections are marked up main, article, nav and header let an agent segment the page; a div pile leaves no hierarchy in the content. Verify: source review. High

2.21 A unique meta description on every page 140-160 characters, an honest summary of the page. Agents and search engines read it when classifying quickly. Verify: crawler report. Medium

2.22 Open Graph and social sharing tags defined og:title, og:description, og:image; keeps the content represented correctly on share and preview surfaces. Verify: source + share preview test. Low

2.23 AGENTS.md published and current A machine-readable guide describing how agents should interact with the site; a young convention, no guarantee, but cheap to maintain. Verify: curl https://site.com/AGENTS.md. Low

2.24 skill.md / agent capability definition considered A definition file for the functions the site offers agents; until the ecosystem settles, a deliberate decision is enough. Verify: file presence + decision note. Low

2.25 llms-full.txt full-content version served The expanded companion to llms.txt; lets an agent read the site from a single file. Verify: curl https://site.com/llms-full.txt. Low

2.26 Every JSON-LD block parses A broken block is silently ignored. Nothing on the page shows it and the schema is treated as absent, so the check that matters is validity rather than presence. Verify: the Rich Results Test or a JSON validator on each block. High

2.27 Author is declared as a Person On content claiming expertise, author identity is the most concrete input to a trust assessment. Verify: the author field in the Article schema. Medium

2.28 sameAs links the brand to verifiable profiles Wikipedia, LinkedIn, Crunchbase and the like. This is one of the strongest signals in entity resolution and what keeps you apart from a same-named brand. Verify: sameAs in the Organization schema. Medium

2.29 HowTo schema on step-by-step content Where the page genuinely describes a procedure. Do not force it onto content that is not a procedure. Verify: page source. Low

3 · Product data and feed readiness

0/20

3.1 Required fields are complete id, title up to 150 characters, description up to 5,000 characters in plain text, link, image_link, availability, price as an amount plus ISO 4217 currency, and brand. Verify: feed validator. High

3.2 id is unique and stable It does not change when a campaign runs or stock turns over. Verify: feed diff check. High

3.3 GTIN coverage is at or above 90% 8 to 14 digits, no dashes or spaces. Where there is no GTIN use mpn; where there genuinely is none, set identifier_exists=no. Verify: feed analysis. High

3.4 availability uses the correct enum in_stock, out_of_stock, pre_order or backorder. Verify: feed validator. High

3.5 is_eligible_search and is_eligible_checkout are set deliberately Checkout eligibility requires search eligibility to be true. Verify: feed review. High

3.6 Variants are grouped with item_group_id colour, size and material are populated. Verify: feed analysis. Medium

3.7 google_product_category and product_type are assigned correctly Verify: feed analysis. Medium

3.8 Shipping fields are populated shipping, shipping_weight and delivery time. Verify: feed analysis. Medium

3.9 Enrichment fields are used star_rating, review_count and q_and_a are what separate otherwise identical listings. Verify: feed analysis. Low

3.10 seller_privacy_policy and seller_tos are populated where checkout is active Verify: feed review. High

3.11 Format and encoding are valid UTF-8, delivered as .jsonl.gz, .csv.gz, .tsv.gz or Parquet. Verify: file check. High

3.12 The feed is pushed, not scraped Delivery to an SFTP endpoint rather than leaving it to be crawled. Verify: cron or job log. High

3.13 Freshness targets are met The feed updates within 15 minutes of a price or stock change, with a full snapshot at least daily. Verify: update log. High

3.14 Feed and site prices and stock match exactly A mismatch is a de-ranking cause, not a cosmetic issue. Verify: automated comparison script. High

3.15 Feed error rate stays below 2% Rejection reasons are tracked: missing fields, wrong types, invalid URLs, duplicate ids, credentials in URLs. Verify: validation report. Medium

3.16 Feeds are separated by market Language, currency, price, shipping and eligibility differ per target market. Verify: feed inventory. High

3.17 English and target-language copy has been edited, not machine-translated Verify: sample language review. High

3.18 Prohibited and restricted products have been screened Both target-market law and platform policy. Verify: category review. Medium

3.19 Feed generation is automated It does not depend on someone maintaining a spreadsheet. Verify: process document. Medium

3.20 Feed versioning and rollback are possible A bad feed can be reverted. Verify: version repository. Low

4 · Protocol and integration layer

0/16

4.1 chatgpt.com/merchants application submitted or approved Verify: application record. Medium

4.2 ACP Product Feed Spec compliance is complete This is Part 3 in full. Verify: validation output. High

4.3 A decision has been made on ACP Agentic Checkout Native checkout was pulled back after March 2026, so this is now optional rather than critical. The check is that no oversized investment was made in it. Verify: written decision. Medium

4.4 A UCP manifest is published at /.well-known/ucp Capability declarations are accurate. Verify: curl https://site.com/.well-known/ucp. Medium

4.5 A protocol abstraction layer exists Feed and API are generated from one source and bridged to several protocols, so there is no lock-in to a single one. Verify: architecture document. High

4.6 Payment-protocol developments are being tracked AP2, Visa TAP and Mastercard Agent Pay, with a roadmap obtained from the payment provider. Verify: provider correspondence. Medium

4.7 An MCP server has been evaluated This is how internal data and tools get exposed to agents safely. Verify: technical assessment note. Low

4.8 API-first or headless architecture is in place or on the roadmap Verify: architecture document. Medium

4.9 The commerce platform's agentic support is confirmed in writing Shopify, IdeaSoft, Ticimax, T-Soft, WooCommerce or custom. A sales conversation is not confirmation. Verify: written vendor response. High

4.10 Real-time sync with the ERP or stock system is live Logo, Netsis, SAP or equivalent. Verify: integration log. High

4.11 Webhook and status notification flows work Order status is reported back to the agent. Verify: test transaction. Medium

4.12 A sandbox or test environment exists Nothing is trialled in production. Verify: environment inventory. Medium

4.13 Protocol versions are tracked ACP and UCP spec changes are reviewed quarterly and someone is named as responsible. Verify: tracking record. Medium

4.14 Contextual deep linking supported An agent can send the user to a product or cart URL prepared with the chosen variant, quantity and market rather than to the homepage, and the link works without an existing session. Verify: a variant-parameterised URL producing the correct cart in an anonymous session. Medium

4.15 Structured data ready for function calling Product, price and stock served in a consistent shape agents can consume through function calls. Verify: schema + API response review. Medium

4.16 Decision made on OpenAI Actions / plugin surfaces Whether to expose services to ChatGPT Actions-style surfaces must be a deliberate call; "never looked at it" is not a decision. Verify: decision note + manifest if any. Low

5 · Payments, commercial terms and unit economics

0/11

5.1 You know who the merchant of record is Under ACP it stays with the seller, which means returns, disputes and tax liability are yours. This should be explicit in the contract. Verify: contract review. High

5.2 Commission impact has been modelled Platform commission plus payment processing, expressed as one effective rate and compared against margin. Verify: unit economics sheet. High

5.3 You know which products are profitable in this channel Decided at SKU level. Low-margin lines are not opened to the channel. Verify: margin analysis. High

5.4 Shared payment token or delegated payment flow tested Tested with the payment provider, not assumed. Verify: test transaction record. Medium

5.5 Chargeback liability is settled for agent-originated transactions Verify: bank or PSP correspondence. High

5.6 Local payment methods are supported in the target market Verify: checkout test. Medium

5.7 Multi-currency and FX handling are in place Verify: system check. Medium

5.8 Tax calculation is correct per market VAT, sales tax, customs thresholds, and the IOSS and DDP or DDU decision. Verify: tax adviser sign-off. High

5.9 Price transparency holds end to end The price the agent sees matches the total at checkout. A surprise fee is a cancelled order and a trust penalty. Verify: end-to-end test. High

5.10 Return and cancellation costs are modelled for this channel Verify: financial model. Medium

5.11 Negotiation and dynamic-offer limits are written down Floor price, discount authority and volume tiers for agent-to-agent negotiation are defined as rules, and the algorithm is technically prevented from going below cost. Verify: pricing rules document plus a floor-price test. Low

6 · Operations, inventory and service reliability

0/10

6.1 Real-time stock accuracy is at or above 98% Agents do not tolerate uncertainty. One wrong answer costs trust that does not come back quickly. Verify: physical count against system. High

6.2 Oversell protection is active The same unit is not sold across several channels. Verify: channel reservation logic. High

6.3 Delivery promises are realistic and met Within one day of what was promised. Verify: carrier performance report. High

6.4 The return policy is machine-readable and matches practice Verify: schema plus the policy page. High

6.5 Order status is queryable via API or webhook Verify: test. Medium

6.6 Operations can absorb agent-driven volume Verify: capacity note. Medium

6.7 A kill switch exists for bad price or stock data Automatic halt, tested rather than documented. Verify: procedure plus test. High

6.8 Customer service recognises agent-originated customers And knows how the process differs. Verify: training record. Medium

6.9 Product imagery meets the bar At least one high-resolution white-background image on a permanent URL. Verify: image audit. Medium

6.10 A return address and logistics solution exist in the target market Verify: logistics contract. Medium

7 · Trust, identity and governance

0/10

7.1 An agent authentication approach is defined Know Your Agent thinking: signed requests, allowlists, verified user-agents. Verify: security document. Medium

7.2 Legitimate agents and malicious bots are distinguished at the WAF Verify: WAF rule set. High

7.3 Human approval thresholds are written down Classified by amount, product type and risk level into automatic, approved or forbidden. Verify: policy document. High

7.4 A just-in-time approval mechanism exists Transactions over the limit stop and request approval. Verify: system test. Medium

7.5 Every agent transaction is auditable Who, when and under what authority, retained for at least 12 months. Verify: log sample. High

7.6 A rollback procedure is defined How a mistaken agent order gets cancelled. Verify: procedure document. High

7.7 An incident response plan exists and has been rehearsed Wrong price published, cascading bad orders, prompt injection. Verify: drill record. Medium

7.8 Content and user-generated fields are reviewed for prompt injection and data poisoning Verify: security review. Medium

7.9 Guardrails are written down The list of things an agent may never do, such as creating bulk discounts or sharing customer data. Verify: policy document. High

7.10 Liability is shared explicitly with third-party agents and intermediaries Verify: contract. Medium

8 · AI visibility (GEO and AEO)

0/20

8.1 A prompt set is defined 20 to 50 real purchase-intent prompts in the target market's language, written down and frozen so measurements stay comparable. Verify: prompt list. High

8.2 A baseline measurement exists How many of those prompts mention the brand at all, expressed as a found rate. Verify: measurement report. High

8.3 Position quality is tracked Whether the brand appears early in the answer or at the end of a list. Verify: measurement report. Medium

8.4 Share of model is compared against competitors Verify: measurement report. Medium

8.5 Citation rate is tracked How often the site is given as a source in longer answers. Verify: measurement report. Medium

8.6 Measurement covers several engines ChatGPT, Gemini and AI Mode, Perplexity, Copilot and Claude. Verify: measurement scope. Medium

8.7 Brand entity is unambiguous Consistent naming, a Wikidata or Wikipedia presence, LinkedIn and Crunchbase, and sameAs links that tie them together. Verify: entity audit. Medium

8.8 The brand exists in third-party authority sources Industry lists, comparison sites, reviews and forum or Reddit mentions. Language models lean on these heavily. Verify: source inventory. High

8.9 Review platform profiles are real and current Trustpilot, Google and marketplaces. Verify: profile check. Medium

8.10 Comparison and alternative content is published Agents compare. If you never publish a comparison, someone else's is used. Verify: content inventory. Medium

8.11 Content exists in the target market's language Turkish content does nothing for an agent answering a US buyer. Verify: content language distribution. High

8.12 The limits of the measurement are understood Model answers vary between sessions, so a single measurement proves nothing. Measurements are repeated. Verify: measurement protocol. Medium

8.13 The Matthew effect is accounted for A small brand takes time to earn citations, and short-term targets are set accordingly. Verify: targets document. Low

8.14 Each paragraph reads on its own An answer engine lifts a passage out of its context. A paragraph that only makes sense after the two above it cannot be quoted. Write so that the subject is named rather than referred to as "it". Verify: read any paragraph alone and check it still stands. High

8.15 The opening sentence answers the question directly The lede should state the answer, not promise one. Aim for 8-45 words: too short carries no claim, too long will not fit a quote. Verify: read the first sentence alone and see whether it answers the page's title. High

8.16 Claims carry figures rather than adjectives A verifiable number outranks a general statement. "Much faster" does not distinguish you from the hundreds saying the same thing; "38% faster, measured over 90 days" does. Verify: count the concrete figures on the page. High

8.17 Comparisons are tables and steps are numbered lists Tables and lists are the formats engines parse most reliably and transfer straight into answer cards. Prose that hides a comparison inside a paragraph loses that. Verify: page source. Medium

8.18 Subheadings carry anchor ids Passage-level citation needs an address. A heading without an id cannot be linked to directly, so the whole page is cited instead of the passage that answers the question. Verify: id attributes on h2 and h3. Medium

8.19 Publication and update dates are machine-readable time[datetime], article:published_time or JSON-LD datePublished. Undated content is dropped on questions where freshness matters, however good it is. Verify: page source. Medium

8.20 Claims are tied to outside sources Linking out to what a claim rests on reads as a credibility signal; a page that cites nothing reads as weakly verifiable. Verify: count the outbound domains in the content area. Low

9 · Measurement and attribution

0/10

9.1 A custom GA4 channel group isolates AI sources Built with session source matches regex, and ordered above Referral so it wins. Verify: GA4 admin screen. High

9.2 The regex covers the main sources chatgpt\.com, chat\.openai\.com, openai\.com, perplexity\.ai, gemini\.google\.com, claude\.ai, copilot\.microsoft\.com, you\.com and meta\.ai. Verify: rule review. High

9.3 Dark traffic is disclosed in the reporting A large share of AI traffic carries no referrer and lands in Direct. The numbers are presented as a floor, not a total. Verify: report template. High

9.4 A second source exists Server-side tagging or server log analysis. Verify: installation check. Medium

9.5 UTM taxonomy is standard and consistently applied Verify: taxonomy document. Medium

9.6 The funnel from AI session to sale is traceable Verify: GA4 report. High

9.7 Visibility, traffic and revenue meet in one dashboard Verify: dashboard. Medium

9.8 There is a monthly reporting rhythm with a named owner Verify: calendar. Medium

9.9 The baseline date is recorded Without it there is no before-and-after. Verify: baseline report. High

9.10 Third-party conversion claims are not repeated without local proof Figures like "AI traffic converts X times better" are validated against your own data first. Verify: report note. Medium

10 · AI advertising (GEA) readiness

0/10

10.1 Geographic eligibility is clear ChatGPT Ads does not target Turkiye. The open markets are the US, the UK, Canada, Australia, New Zealand, Japan and South Korea. Verify: campaign settings. High

10.2 The legal entity and market position for account opening is settled Verify: legal confirmation. High

10.3 Vertical restrictions have been checked Health, finance and legal are among the restricted categories. Verify: policy reading. High

10.4 A context hints library is prepared Not keywords: descriptions of the situations in which the product is useful, 5 to 15 variants per ad group. Verify: hints document. Medium

10.5 Creative specifications are met Short headline, one-fact description, square image and favicon. Verify: creative set. Medium

10.6 Landing pages match the hint themes Relevance score feeds directly into cost, which is why GEO work lowers the ad bill. Verify: page mapping table. High

10.7 Pixel and Conversions API are installed Verify: measurement test. High

10.8 The Google side is ready Feed and assets prepared for PMax, AI Max and AI Overviews placements. This side does work in Turkiye. Verify: campaign structure. Medium

10.9 Test budget and learning period are planned No decisions are made on early numbers. Verify: media plan. Medium

10.10 A manual A/B protocol is defined The platform may not provide a built-in test primitive. Verify: test plan. Low

11 · Legal, compliance and data

0/10

11.1 KVKK compliance covers agent-originated transaction data Data minimisation, disclosure and explicit consent. Verify: legal opinion. High

11.2 GDPR and the data transfer framework are complete Applies if you sell into the EU. Verify: legal opinion. High

11.3 The 1 August 2026 Commercial Advertising Regulation is met Transparency obligations for AI-generated content and digital characters. Verify: creative review. High

11.4 EU AI Act transparency obligations have been assessed Applies if you export to the EU. Verify: compliance note. Medium

11.5 Target-market consumer law is covered Right of withdrawal, price transparency and auto-renewal rules. Verify: legal check. High

11.6 The moment a contract is formed through an agent is defined Along with how the consent record is stored. Verify: procedure. High

11.7 Product compliance is documented for the target market Product safety, labelling and certification such as CE, UKCA or FDA. Verify: compliance file. High

11.8 Customs, origin and HS codes are correct Verify: export file. Medium

11.9 Intellectual property is clear in the target market Trademark and image usage. Verify: trademark check. Medium

11.10 Contract and log retention periods meet the regulation Verify: retention policy. Medium

12 · Organisation, capability and sourcing

0/10

12.1 One process owner is named Part-time is fine. Anonymous is not. Verify: role description. High

12.2 Decision authority levels are written down AI recommends, human approves, or fully automatic. Verify: process document. High

12.3 The delivery resource is identified In-house, agency or vendor. Verify: resourcing plan. Medium

12.4 Vendor contracts are outcome-based Not "X hours of consultancy" but verifiable milestones: feed validated, measurement installed, campaign live. Verify: contract. High

12.5 The team has been trained At least one person can read a feed and a schema block. Verify: training record. Medium

12.6 A monthly review is in the calendar Verify: calendar. Medium

12.7 Budget is allocated and the return expectation is realistic Verify: budget. Medium

12.8 The delivery sequence is understood Not training then application, but a small real task, then training, then application again. Classroom training alone has weak effect; application with coaching and feedback is what works. Verify: programme design. Medium

12.9 Pre-launch ARI gate cleared At least 80% of product pages are machine-readable without running JavaScript, and the API behind "Buy" answers in under 2 seconds. Agent integration does not go live until both thresholds hold. Verify: JS-disabled sample crawl plus API response-time measurement. High

12.10 ARI score re-measured on a cycle The score is not a one-off certificate: it decays as protocols and platforms move. Measurement repeats quarterly and is compared with the previous score. Verify: quarterly score record. Medium

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