GEO & SEO Checklist

Accessibility

0/18

Make sure the site's URL structure is SEO-friendly Medium

Check whether all content is readable when CSS, JavaScript, and cookies are disabled Medium

Check whether navigation links work without JavaScript Medium

Ensure the cached version of your site works properly and contains all necessary content and links Medium

Check if any content is pulled externally, such as via iframes Medium

Check for 404 pages and fix any that are indexed High

Identify and fix pages that return a 500 status code Medium

Check whether your mobile pages can be crawled effectively High

Remove any unintended 302 redirects High

Verify that all 301 redirects work correctly, one by one High

Check whether meta refresh redirects work correctly Medium

If you have pages built with Ajax, ensure search bots can read them Medium

If text is embedded in images, search bots may not read it; rebuild with CSS Medium

Check whether any cloaking is being used Low

If the site is still in development, temporarily pause indexing to go live at the right time Low

Check whether there are bad neighbors on your server Medium

Ensure there is no malware in the site source code Medium

Check whether the site uses infinite scroll Medium

Setup

0/8

Connect a custom domain Medium

Add a favicon Low

Make sure your site uses SSL for security High

Request Googlebot to index your site Medium

Verify your site with Bing Webmaster Tools Low

Track your site's scores and stats with Yandex Webmaster Tools Low

Connect your site to Google Analytics to track historical and real-time stats Medium

Verify your site with Google Search Console Medium

Indexing

0/14

Sitemap

0/5

Have a sitemap High

Make sure the sitemap XML structure follows the protocol standard Medium

Check whether sitemaps can be updated automatically from the server, or if they are generated statically Low

All URLs listed in the sitemap should return a 200 status code Medium

Submit the sitemap via Search Console and verify it Medium

Robots.txt

0/4

Have a robots.txt file High

Check whether search engines can access the robots.txt file High

Check whether the sitemap is included in robots.txt High

Make sure robots.txt doesn't allow unnecessary pages; block them with noindex Medium

Page Speed

0/21

Site Architecture

0/8

Make sure your site's DOM structure is correct Medium

Ensure each category and subcategory has a clear purpose, with the right number of levels Medium

Make sure each page's URL structure matches its hierarchy on the site Medium

High-priority landing pages should be close to the homepage in the hierarchy Medium

Pages targeting highly competitive keywords should follow a clear hierarchy High

Use breadcrumbs on your website, especially for e-commerce, and verify they work correctly High

Make sure all top and subcategory links are linked from the homepage and marked as dofollow Medium

Check how many main categories are in the primary menu Medium

Internal Links

0/11

Content

0/50

Analytics

0/21

E-commerce

0/12

Mobile

0/15

International

0/12

Semantic Markup

0/4

Use a markup structure on your site and get Google's approval if applicable High

If applicable, strengthen pages with rich snippets like video, reviews, ratings, recipes, events, and products Medium

If you have microdata for a local business, use the markup Medium

Check and fix W3C errors for universal validity Medium

Video

0/7

Make sure videos on YouTube and your website appear with rich snippets in brand searches High

Make sure you use schema.org markup for all videos High

Have a video sitemap in GWT (Google Webmaster Tools) Medium

Make sure video transcripts are embedded via iframe Medium

Each video should have descriptive text with keywords Medium

Check whether videos are uploaded to platforms like YouTube or Vimeo Medium

Make sure you use a video hosting service like Wistia or Brightcove Medium

Business Strategy

0/3

If you own a business, make sure your address appears correctly on Google and Apple Maps Medium

Consider signing up for Google News Medium

If you are a local business, aim to collect real customer reviews High

Design

0/11

Branding

0/2

Make sure clicking the logo on web pages takes users to the homepage Medium

Make sure the site has sitelinks for brand searches Medium

Keyword Research

0/13

Link Building

0/49

Social

0/5

Use UTM source tags for social posts and emails Low

Make sure users can easily leave comments on your site Medium

Make sure your site has social media share buttons High

Make sure videos from social channels can be embedded on the site Low

Use URL shorteners to provide a stronger user experience Low

YouTube

0/20

Local SEO

0/20

Online Reputation Management

0/19

GEO & SEO Checklist

GEO and SEO Checklist Sections