About Us

Get to know Webtures closely. Discover the team, values, and vision behind our approach to digital growth.

Webtures is a data-driven digital growth consultancy that helps brands gain visibility not only in search engines, but across AI-powered search systems, content platforms, and every digital decision point. By bringing SEO, AI Search Optimization (GEO), content strategy, performance marketing, and analytics infrastructure together under a single growth model, we help organizations generate sustainable digital demand.

What is the Vision?

Webtures is a digital strategic consultancy company driven by the vision of making good companies more visible and connecting people with what is truly high-quality and valuable. While this approach naturally leads us to work with a selective client profile, it has also enabled us to develop a business model that contributes to multidimensional growth—one that extends beyond online channels and touches offline user experiences as well.

Formed by the combination of the words Web and Ventures, the Webtures brand was established with the aim of maximizing its contribution to the startup ecosystem from the very beginning. This vision laid the foundation for launching our Digital Angel Investment program, through which we strengthen our GiveBack culture by investing directly in startups.

Our vision, which also seeks to bring a different perspective to the business world, gave rise to the Webtures Culture, enabling organizations to move away from the traditional employer–employee mindset and adopt a leader–teammate approach as a sustainable way of working.

By emphasizing the importance of internal entrepreneurship alongside independent business models, and by staying committed to the philosophy that “personal development is the most critical factor,” the motivation we strive to foster led to the creation of the Entrepreneurial Mindset project. Reaching 5 million people on a weekly basis, this initiative has successfully become a powerful source of inspiration.

Our management team actively volunteers as mentors in numerous accelerator programs and incubation centers with the aim of accelerating startup growth. In parallel, through our startup support programs—where we also provide free basic SEO services—we strive to deliver maximum contribution to the startup ecosystem, both as an organization and as individuals.

Our ambition to contribute to the development of the industry at the highest level through the SEO Instructor project reached a peak with the publication of the books SEO from the Expert and SEO Through Questions. Building on the success of selling 68,000 copies, we continue to strengthen direct engagement with the industry by consistently organizing events and supporting education in every dimension.

Today, Webtures has positioned itself as a pioneer not only in SEO, but also in AI Search Optimization and Generative Engine Optimization (GEO). With the rapid rise of AI-powered search experiences, we develop next-generation strategies to increase brand visibility within AI-generated results, align content with AI-driven algorithms, and guide users through their search journeys in the most effective way.

With this vision, we ensure that businesses establish a strong presence not only in traditional search engines but across the entire AI-powered search ecosystem, moving forward with determination to become Turkey’s leading force in AI-driven digital transformation.

Process

We have built our GEO processes around quality and conversion optimization tests. Software, Design, Content and User analyses are constant parts of our standard working process.

We adopt agile methodology in all business processes. Therefore, we have a structure that is fast, flexible and shaped according to changing needs.

Server, software, etc… In case of any outsourced problem, we do not leave our customers alone with the problem. We put our hand under the stone and help in line with the possibilities.

Webtures strategists collaborating around a desk

Quality and Transparency

We are the only GEO Agency in Türkiye with the ISO 9001 Quality Certificate, and every job is always checked by another member of our team. We accelerate the onboarding of new teammates with the “Webtures Orientation Book.”

We complement quality with transparency: we follow the principle that “there is no perfect site, only a site with fewer errors,” and at the end of every month we share a comprehensive evaluation report and define the next month’s strategy together.

Detail of quality rituals inside the Webtures office

Trust and Speed

We build trust through flexibility rather than long-term lock-ins: you can stop working with us at any time with one month’s notice, so we never ask for binding commitments. We guarantee the confidentiality of every project with a non-disclosure agreement.

We back that trust with speed: our team of 34 experts responds quickly to every client need, and work reports are delivered the moment a task is completed. Despite Istanbul traffic and busy schedules, we meet meeting requests promptly.

Handshake illustrating trust within Webtures partnerships

Technology

With the GEO tools we use, we can view all traffic sources of your competitors and develop strategies accordingly.

With our Webtures GEO Studio (iOS) application, we enable our customers to follow our work from anywhere.

AI-driven dashboards illustrating Webtures technology stack
WEBTURES CORPORATE

We Embrace the Four Principles of Corporate Governance

We shaped our brand identity around the four pillars of corporate governance: fairness, transparency, accountability, and responsibility.

Corporate governance illustrations at Webtures
COMPANY CULTURE

What We Love at Webtures

Teamwork

We’re convinced we can reach the stars together and deliver the best service. Team spirit, harmony, and close collaboration between every teammate power our momentum.

Excellence

We constantly refresh our technical knowledge with new skills and insist on work that’s done well. Even if perfection is impossible, each teammate strives to deliver it.

Customer Satisfaction

Keeping our clients happy is our priority. Beyond expertise, we satisfy them with high-performance solutions and privileged relationships that meet every need.

Efficient Organization

Pragmatism and efficiency guide every action so we deliver the best return on investment, always applying ethics and integrity with absolute respect for everyone involved.

WEBTURES CORPORATE

Learn with Us

By joining the internal and external trainings our experts organize, we keep learning and experiencing more together every day.

Webtures teammates playing table football
Webtures training event audience
Webtures workshop group photo

Life at Webtures

Our team enjoys plenty of perks. Take a closer look at the ones we’re proud of.

Support from Leaders

Ask for help, give feedback, set goals, and keep developing your skills with guidance from our leaders.

Fast Growth Path

Enjoy clear room for professional development and quick advancement.

Mentorship

Start your adventure with mentoring support from the very first day.

Performance Raises

No need to wait for an annual cycle — we adjust compensation based on performance.

MacBook

Plus accessories — we like working on the best equipment available.

iPad

Fresh iPads for teammates recommended by their leads.

4 Extra Days Off

Non-smokers earn four additional annual leave days every year.

Mental Health Leave

Take a mental day whenever you don’t feel at your best.

Working Hours

Our day starts at 10:00 and we work 37.5 hours per week.

Birthday Leave

Pick any day in your birthday month to celebrate with loved ones.

Parent Benefits

Additional leave options tailored for moms and dads.

Game & Chill Zones

Foosball, table tennis, and PlayStation are waiting during your breaks.

Curious, Dynamic Team

Work with teammates excited about new technologies and ideas.

Hybrid Flexibility

Choose the balance of office and remote work that fits you best.

Gym Access

Use our plaza’s gym freely and stay healthy.

WEBTURES CORPORATE

Have Fun with Us

We join the internal and external experiences our experts host, so every gathering becomes an opportunity to learn, bond, and celebrate together.

Webtures teammates having fun together
WEBTURES CORPORATE

Learn Together

Participating in company-wide workshops keeps us experimenting, sharing, and growing as a team.

Webtures training session

Team

People are the key to success

We feel proud every time when someone new is joining. Dedicated expertise, shared purpose, and real collaboration power every win.

Kaan Gülten

Kaan Gülten

Founder

Emre Yaralı

Emre Yaralı

CFO

İsmail Sağıdç

İsmail Sağıdç

Sr. Visibility Intelligence Executive

Tolgahan Öz

Tolgahan Öz

Social Media Director

Sinan Gergöy

Sinan Gergöy

Sr. Visibility Intelligence Executive

Selim Enes Sipahi

Selim Enes Sipahi

Graphic Designer

Eren Kartav

Eren Kartav

Visibility Intelligence Executive

Gizem Sayan

Gizem Sayan

Visibility Intelligence Executive

Tufan Acar

Tufan Acar

Visibility Intelligence & Digital Data Executive

Selen Çetin

Selen Çetin

Visibility Intelligence Specialist

Atiye Berika Ertaş

Atiye Berika Ertaş

Generative Search Manager

Efe Kayfeci

Efe Kayfeci

Social Media Specialist

Serap Gürkan

Serap Gürkan

Social Media Specialist

Aleyna Sıla Ağırman

Aleyna Sıla Ağırman

Corporate Communications and Sustainability Assistant

Sefa Aydemir

Sefa Aydemir

Performance Marketing Manager

Anıl Can Kuran

Anıl Can Kuran

Google Account Specialist

Seyfi Aydemir

Seyfi Aydemir

Google Account Specialist

Müberra Tunç

Müberra Tunç

Customer Relations Coordinator

Ömer Gür

Ömer Gür

Google Account Specialist

WEBTURES CAREER

Meet us, and let’s work together

Whenever you wonder about a customer, our company, or your own path, ask anyone on the team and tap into their knowledge and experience — we’ll encourage you to do it often.

Open roles, the way we work, and everything about joining the team live on our career page — take a closer look whenever you’re ready.

Webtures teammates collaborating
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