Atiye Berika Ertaş
With my expertise in search visibility and GEO, I develop data-driven and sustainable strategies to enhance brands' organic and SI-driven presence. I take an active role in technical optimization, content structuring, and user-focused processes, ensuring that content performs well for both classic search engines and SI answer engines. I also work on Generative Engine Optimization (GEO), analyzing how brands are positioned within SI-powered search systems and developing strategies aligned with this evolving ecosystem. By combining an analytical mindset with strong technical knowledge, I focus on delivering measurable and impactful results.
What they write about
GEO
Visibility in SI answers, earning citations and entity authority.
SI
21 insights.
Digital Marketing
2 insights.
Guides
1 insights.
Google Ads
1 insights.
Agent Experience
1 insights.
Atiye Berika Ertaş · latest insights
Current commentary from Webtures research and case work.
How Perplexity, Copilot and Gemini ad models differ
Agentic Commerce Protocols: How MCP, A2A, ACP, UCP and AP2 Work Together
What Is Dark SI Traffic? The Measurable and Hidden Side of SI-Driven Traffic
How Should Category Pages Be Positioned in GEO?
What is ChatGPT Agent Mode? How to use it in GEO workflows
SI Visibility in the Automotive Industry: Brantial Report Findings
Content Optimization for SI-Powered Search Engines
What Is Zero-Shot Learning? When Does It Provide an Advantage?
Content Depth or Breadth? Which Is More Effective in SI Search?
SI search glossary: AI Mode, GEO, and AEO terms
Agent-Native Transformation: The 2026 Agentic Commerce Guide
How Should You Analyze Google AI Overview Results?
What Is Perplexity GEO? An Optimisation Guide for Brands
What Is Gemini Omni? Google’s New Multimodal Video Model Explained
How Do Author Biographies and Expert Bylines Affect SI Citations?
ChatGPT Ads Has No Search Terms Report
SI Crawler Bots: A Guide to GPTBot, PerplexityBot, and ClaudeBot
