What is Performance Marketing?
Performance marketing, also known as Affiliate Marketing, refers to affiliate marketing. This system is utilized for the advertisement of the product to be marketed to reach a much wider audience. It is an economical, risk-free and effective marketing method. The company offering products and services needs to identify the target audience it wants to reach. The areas that this target audience visits the most in the digital world should be identified. Publishers who will promote and recommend products and services should be contacted. For example, an Instagram user with a large number of followers can share a post such as I used this product and I benefited like this. Ads in interesting posts on social media attract attention. People do not like advertisements directed directly at them. In order for a brand to become more known, it needs to make such impressive advertising experiments. It is important to use professional marketing strategies to do effective work.
We analyze the historical data in your account by blending it with current data and set it up to provide maximum efficiency.
Reklama harcadığım paranın yarısı boşa gidiyor ancak hangi yarısı olduğunu bilmiyorum dememeniz için maksimum veri ölçümlemesi için çabalıyoruz.We strive for maximum data measurement so that you don't say that half of the money I spend on advertising is wasted but I don't know which half.
After measuring the data, we make sense of this data and make it ready for optimization.
We have all the data and it is ready to be acted upon. By taking the necessary action, we maximize the efficiency you get from ads.
BKM Kitap : 775% Revenue Increase in 1 Month with the Same Budget
With special bids and groupings, we ensured that our budget is distributed to the groups that bring the most conversions and have low conversion costs. In addition, with the data we obtained as a result of the analyzes we made on the Analytics side, we identified the most converting audiences and added them to our campaigns on the Google Ads side and made special offers. On a daily and weekly basis, we identified the categories or products whose efficiency increased or decreased and took special bidding actions for them. As a result of these studies and other similar detailed optimizations, we increased the number of transactions by 693% while reducing the transaction cost by 691% in shopping campaigns. We used the specific remarketing lists we created in our dynamic remarketing campaigns and directed the people who visited our site to purchase by making special offers among themselves. Thus, we managed to increase the current conversion rate 9 times.
Performance Marketing Tools
While large companies can spend millions of dollars on branding, most businesses need to focus on the bottom line to remain profitable.
Performance marketing is a marketing method that is under the control of the advertiser. The advertiser defines a specific action and when that action occurs, for example a sale, a lead or a click, the advertiser is paid. This method allows the advertiser to use their budget effectively.