Conversion-focused · measurable · risk-controlled
Performance Marketing.
Conversion-focused growth through efficient strategies. The Webtures performance marketing process runs in four stages — setup, measurement, analysis and optimisation — under the most competitive conditions, until every penny of your ad budget serves the goal.
775%◆ Revenue growth · BKM Kitap
9×◆ Conversion rate · 1 month
−691%◆ Transaction cost
7/24◆ Campaign oversight
◆ What is performance marketing?
Pay for results, not the show.
Performance marketing — also called affiliate marketing — is a results-oriented approach that uses action-based advertising models to reach wider audiences. It is economical, measurable and advantageous in risk management.
Budget under control. Action under measurement.
The brand must clarify its target audience, identify the channels where the audience spends most of its digital time, and build the right partnerships with publishers. The advertiser defines a specific action — sale, lead, click — and only pays when that action occurs.
Large companies can allocate millions to branding, while most businesses must use their budget carefully for profitability. Performance marketing is a method that progresses under the advertiser's control. To raise brand awareness and get effective results, it is critical to advance with professional marketing strategies.
01
Economical
You buy action, not space. Budget is spent only on measurable output.
02
Measurable
Every click, conversion, revenue and cost on a single panel — not claim, data.
03
Risk-managed
Underperforming channels are closed early; budget is shifted to winning channels.
04
Scalable
When a profitable campaign is found, budget is increased; cost is stable, revenue grows.
◆ Performance marketing process
Systematic approach, measurable outcome.
A four-stage process delivers maximum efficiency and measurable output for your ad campaigns. Each stage feeds off the previous one's data — no step is random.
Step 0101
Setup
We blend historical data in your account with current data, analyse it, and redesign the campaign structure to deliver maximum performance.
Step 0202
Measurement
To clearly see which portion of your spend produces results, we target maximum data measurement — attribution, events, pixels.
Step 0303
Analysis
After measuring data we make sense of it and prepare it for optimisation. Signal separates from noise and becomes decision-ready.
Step 0404
Optimisation
All data is action-ready. We take the necessary steps to move ad performance to the top — the loop repeats continuously.
◆ Case studyE-commerce · Publishing
BKM Kitap — same budget, 775% revenue growth in 1 month.
Special offer strategies, smart category groupings, comprehensive data analysis, optimised Google Ads campaigns, targeted remarketing lists and continuous optimisation — the budget did not change, the return multiplied.
This success concretely illustrates the impact data-driven performance marketing creates when applied with the right expertise.
BKM Kitap success story →775%◆ Revenue growth
693%◆ Transaction growth
9×◆ Conversion rate
−691%◆ Transaction cost
◆ Performance marketing channels
Wherever your audience is, action-based.
The advertiser defines the action — sale, lead, click, install. Payment happens when the action occurs. This approach allows budget to be used efficiently, with every channel focused on what it does best.
01
Search Network Ads
The intent is already there; we simply connect the buyer with the brand on the search results page. Highest conversion rate channel.
02Video Ads
Through YouTube and OTT, story meets conversion — ideal for moving from top-funnel awareness to mid-funnel consideration.
03Display Network
Banner and remarketing across 2M+ publisher sites; the most efficient channel for bringing cart abandoners back to the brand.
04Mobile Advertising
Reach mobile-first audiences with location, device and app context — bring the brand forward at instant decision moments.
05Shopping Ads
When your product feed is structured correctly, Google Shopping delivers the highest ROAS for e-commerce — image + price + trust.
06App Ads
With App Campaigns we reach high-intent users and keep CAC under control via an install-based payment model.
07Email Ads
Your own opted-in list is the most profitable channel. With segmentation and automation we measure each send's contribution to conversion.
◆ Google Ads benefits
What does Google Ads bring your company?
At Webtures we optimise your Google Ads campaigns for maximum performance at minimum cost and make sure your ad budget serves your business objectives.
Brand visibility, frequency, awareness, trust.
We strengthen recognition and trust by appearing consistently in front of your target audience. With strategic optimisation and effective ad copy, we improve click-through rates and drive more qualified visitors to your site.
Through consumer behaviour analysis we aim for action-oriented engagement growth across social media, website, email and phone. We run every campaign component together, inside a data-driven framework that protects brand integrity.
Google Ads benefits →V
Visibility & frequency
Consistent presence in front of the target audience raises both recognition and trust index together.
C
Click quality
Smart copy, match types and audience layers bring only qualified traffic to your site.
O
Conversion optimisation
From bid strategy to landing page — every stage is aligned for conversion.
I
Integrity & consistency
Campaigns do not exclude each other; brand and performance work inside the same data frame.
◆ Frequently asked
Frequently asked, carefully answered.
Everything you may want to know before starting a performance marketing project — from approach to pricing, reporting to team structure. Written by the team doing the work.
01 How much budget should we allocate to ads?
It varies by industry, audience and competition. We start with a test budget in the first month and redistribute to winning channels. For e-commerce a monthly minimum of ≈ $4–6K is recommended; starting low and scaling is also possible.
02 How much do we pay per click?
CPC is determined by the competition of the keyword and quality score. Branded terms $0.10–0.30, competitive commercial queries may go $1.50–8.00. The target is not CPC but CPA.
03 How does your workflow go?
Four-stage loop: setup → measurement → analysis → optimisation. Weekly working meeting, monthly strategy review, 24-hour response guarantee. Slack/Teams/email — your choice.
04 What happens if competitors keep clicking on our ads?
Google automatically detects invalid clicks and refunds them. We add IP blocks, behavioural filters and third-party click-fraud protection. Unusual traffic is reported and appealed.
05 Can we see results from ads immediately?
Yes — unlike SEO, ads bring traffic instantly. But for lasting performance, machine learning needs its learning window; the campaign structure stabilises after 14–30 days.
06 What is your service fee?
A percentage of the ad budget or a fixed monthly retainer. Starter pack for small accounts, custom pricing for enterprise. We offer a transparent proposal after the first call — no middleman commission.
BRANDS GROWING WITH US
Brands growing with Performance Marketing.
A selection of brands we've partnered with on Performance Marketing.
Mayi Tuz
We have been working with Webtures for more than a year. We started with our SEO processes and later managed all our ad operations with Webtures. Since we started, we have seen positive growth acro...
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BKM Kitap
For BKM Kitap, SEO efforts resulted in a 102% increase in organic traffic and a 467% growth in organic keywords. Ongoing optimization supported sustained performance over the year.
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Childgen
During our collaboration with Webtures, we achieved remarkable success in organic traffic and advertising performance. In our partnership approaching 1 year, we captured a 516% organic traffic incr...
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Kiperin
Since we started working with Webtures, we have experienced a truly visible transformation on the digital side. To be honest, we did not expect to achieve this level of results in such a short peri...
ExploreLet's write the next chapter of your digital growth together.
Let's lay out a performance plan where every penny of your ad budget reaches conversion. A strategy lead will reach back within one business day.
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