The SEO checklist is an essential guide for those who want to implement SEO and site optimization processes on a website!
In a nutshell, an SEO checklist imeans a set of activities done to improve SEO. We would like to pass on this checklist based on Google algorithms and remind you of the most important things you need to do about it.
Let's start with the first step:
If you'd like to see how beneficial it is getting the most of the checklist below, you need to use search engine ranking tools.
These tools will help you better understand the current state of your website. Here's the list of important steps to begin the preparation process:
In the first step, we need to configure the Google Search Console settings well. Provided for free by Google, this tool is one of the best SEO tools. It doesn't matter what our job is! We need to use Google and your SEO tactics to get thousands of people to see and buy our products every day. This tool helps you to monitor the performance of your website perfectly.
SEO experts and professionals can help you make the best optimizations for this tool, but what information does this tool really provide you with that should be considered the first task of an SEO checklist?
In short, the most important information Google Search Console provides us includes:
The next step in the SEO checklist is to find out through what channels your visitors find your website and what they are doing! This free service, provided by Google for nearly 16 years and used by many users, best configures your information and data.
This tool easily helps you to better understand the trends of our website. Hence, we explain how crucial it is to use this tool.
Here are some of the advantages of Google Analytics:
Plugin If you are using a WordPress based website, you need an SEO plugin to help you optimize elements such as sitemaps and meta tags.
The most used plugins are: Yoast SEO - Rank Math - The SEO Framework
Sitemaps tell search engines where to find important content on your website. In this way, Google bots and crawlers can easily crawl and index your pages.
You can usually find your sitemap at one of these URLs:
The robots.txt file is a simple text file that tells search engines which pages on your website to index or not.
It's always a good idea to have a robots.txt file, but it becomes even more important if you need to prevent search engine crawlers from crawling pages or sections of our website. For example, if you are running an e-commerce store, you may not want your shopping cart page or homepage to be indexed.
If you are viewing a valid text file, your robots.txt file is sufficient. If you come across any other data, it is recommended to search for "robots.txt generetor" on Google and create a new robots.txt file.
HTTPS protects the information of your website visitors. SSL Certificate is especially important if you have contact forms on your website. If you are asking the user for a password or payment information, it is not important to have only an SSL Certificate; It's absolutely necessary!
Visitors should not access your website from more than one location. This can cause crawling, indexing and security issues.
Use these 4 URLs to check everything is ok. Let's run some test for the following link: https://httpstatus.io/
If all goes well, 3 of them should be redirected to fourth URL. If this fails, you will need to set up a permanent 301 redirect.
If you are using HTTPS, it is also very important that the accessible version of your website is secure. For example: https://exampledomain.com or https://www.exampledomain.com
The next item on the SEO checklist is page speed. Desktop speed has been considered a ranking factor since 2010 and mobile input speeds since 2018. This is because clicking on a search result and waiting for it to load is quite tedious for the user. Therefore, the probability of Bounce Rate increases as the page speed decreases.
You can use tools like “PageSpeed Insights” and “GTMetrix” to find out how fast your website loads.
Most users make their calls on mobile. For this reason, it has become extremely important to have a mobile-friendly website.
You should definitely check the compatibility of your website with the "Mobile Compatibility Test" tool.
Compressing images reduces the size of image files and increases page load speed. This is a very important action, because page speed is an influential factor in Google rankings.
Of course the best thing to do at this point is to upload the images in "Webp" format.
Broken links can negatively affect the user experience and damage your website.
Duplicated content is the display of nearly identical content on different pages on your website.
This issue is more common in online stores and is one of the most sensitive issues among the SEO Checklist items.
If you've completed all the above steps, it's time to start the internal SEO work of your website.
On-site SEO is very important and vital! By investing in your website, it is possible improve your Google rankings.
Keyword selection is extremely important. It's better if you seek several channels to choose your keywords. In the first step, you should ask the website owner about the type of business and his expectations. Next, we need to create a keyword database with the help of a number of free and paid tools from Google, such as Keyword Planner.
You should try using short URLs. Using the entire title in the URL is not good and does no good in optimizing your website! You might be interested to know that in studies of more than a million pages indexed by Google, short URLs get the best results.
Make sure you use keywords only once in title tags and H1, H2 and H3. In other cases, you should also use semantic keywords.
Another issue mentioned in the SEO checklist is image optimization, which is very important on its own. In addition to the text, visuals are also important in understanding the content.
You need to optimize the images of the article and in order to do that, you fill the ALT tag of the images with descriptive text.
When the image is not loaded, the Alt text replaces it. We should name the pictures in a descriptive way. Avoid using generic image file names like ''IMG_875939.png'' or ''Screenshot-2021-06-01'', you should use descriptive filenames like ''black-puppy.png'' or ''eiffel-tower.jpg''.
The title tag and description appear in Google search results and help searchers recognize the page. It also has a direct impact on CTR (Click-through Rate).
A common recommendation for title and description tags is to add your own keyword to them.
It's important to write an engaging headline that makes people want to click.
Links to other internal resources help visitors navigate and spend more time on your website. Internal links help Google understand what your page is about.
Also, the value of adding internal links from other relevant pages when you publish new content will result in new content being quickly indexed and ranked by Google.
Schema bookmarking helps search engines better understand your content and can also significantly affect how your page is displayed in the SERP.
In this section, we present you with the off-page SEO checklist that Google has officially announced on its site.
In addition to implementing all these, you can make our website very popular in search engines in a short time, as you produce attractive and useful content.
You should try to get links from sites with high traffic and high quality. If the backlink received is compatible with your website's keywords, it will have a very significant impact on boosting your website's SEO.
Of course, you must not forget that if you receive a large number of links from spam or poor-quality sites, the ranking of your website will drop drastically.
Before requesting the backlink, check the "Domain Authority" of the website. The higher the domain authority of a website, the more valuable it will be for that website to link.
One of the Off-Page SEO techniques is to create links from websites that are active in your niche. If possible, you should publish articles or content as guest posts on websites similar to your field of work.
Linking to other websites will attract new users, which will increase your website traffic.
The third item on the Off-Page SEO checklist is to be active on social networks. Today, more than half of the people are members of social networks and obtain information mostly through social networks.
By sharing the link of your website on social networks, you can drive a significant amount of traffic to our website.
The fifth item on the Off-Page SEO checklist is ad reporting. Advertising reporting may be considered covert advertising in the form of stories or educational content.
The main purpose of the report is to promote the brand and products with a new style of advertising. In this way, the links you receive are very valuable to Google and have a very positive effect on increasing your SEO.
One of the most important things that shouldn't be missed in off-page SEO training is to communicate with your users in a friendly way. In most cases, users ask questions in the Q&A section, but unfortunately webmasters do not send them any answers.
In this article, Webtures SEO experts provide you with a detailed SEO checklist. By carefully applying these items and following the innovations brought by the search engines, you can significantly increase your ranking in the SERPs. If you need our help, do not hesitate to contact us!