01
Defined and repeatable
Every task has an owner, a calendar and an output. The process depends on the system, not on individuals.
Get to know Webtures: our team, values and digital approach.
Since 2011 we have been building visibility on search engines and AI platforms. Three things sit at the centre of our work: measurable results, a transparent process and a real understanding of the brand we work with.
- Founded
- 2011
- Brands we have worked with
- 5,000+
- Offices · Istanbul & London
- 2
- Specialists on the team
- 34
Making good companies more visible.
Where we started
Webtures was founded on one observation: companies that do good work were not as visible online as they deserved. In 2011 a small team set out with a simple idea, that the brands answering the right question correctly win on search engines. The idea has not changed; only the place where the answer is given has.
In the early years the focus was classic search optimisation. Performance marketing, data analytics and content strategy were added over time. Today we are a consultancy of 34 specialists based in Istanbul and London.
What we believe
We believe marketing has to prove its work. Visibility is not a success metric on its own; unless it turns into demand, sales and brand value it is a line in a report. That is why every engagement starts with a measurable commitment and ends with the same metrics.
Our second belief is transparency: we explain the work so the client's own team can understand it. If we cannot explain what we did, the work is incomplete even when it is correct.
The third is permanence. Instead of short-term spikes we build repeatable systems: structures that do not collapse when a team changes or an algorithm updates.
How we work
Every project follows the same order: measure the current state, clarify the constraints, set priorities and tie execution to a calendar. We prefer a plan to surprises.
The team model is hybrid: each brand gets a strategy owner plus the specialisms it needs (technical, content, media, analytics). Decision rights are clear and communication runs through one channel.
Where we are going
Search has turned into answer generation. Users no longer choose between ten links; they read one synthesised answer. That is why most of our investment goes into AI visibility, entity authority and agent-ready data infrastructure.
Our goal is ambitious but simple: to make sure the brands we work with are inside the answer given to their customer's question.
Process, quality, trust and technology: four pillars.
Four pillars carry the way we work. When all four are not standing at once, the work does not last.
02
Reviewed work
Double-checked before delivery; the technical and content sides verify each other.
03
Transparent reporting
What we did, why we did it and the result appear in the same report.
04
Our own tools
Internal tools we built for visibility measurement and data validation.
The 4 core principles of corporate governance.
The frame that defines how decisions are made and where responsibility sits.
01Transparency
Scope, team structure, pricing and measurement method are written into the contract. There are no surprise items.
02Accountability
Every commitment has an owner and a date. A commitment that is not met is reported with its reason.
03Responsibility
Client data, ad budget and brand reputation are held in trust. Data access is role-based and logged.
04Fairness
Rules for working with competing brands in the same period are defined; conflicts of interest are declared upfront.
The things we love at Webtures.
I
Teamwork
Nobody grows a brand alone. Specialisms complete each other and credit is shared.
II
Excellence
We know the difference between good enough and right; we must be able to stand behind our work by name.
III
Taking on challenges
Hard problems teach. New channel, new market, new protocol: we do not shy away from trying.
IV
Continuous learning
The industry changes weekly. Learning is part of the job and is passed on inside.
The perks our teammates have.
Providing the conditions for doing the work well is a basic responsibility, not a fringe benefit.
01
Remote work
Set the office and remote balance to your preference.
02
Working hours
Start at 10:00, 37.5 hours per week in total.
03
MacBook and accessories
We like working on the best gear; managers can recommend an iPad too.
04
Private health insurance
Private health insurance coverage for every employee.
05
Birthday day off
One day off in the month of your birthday.
06
Mental leave
Take a mental day on the days you are not feeling your best.
07
AI tools
ChatGPT Premium and Gemini Pro access for every teammate.
08
Language bonus
Learn a foreign language after joining and get a 10,000 TL salary increase.
Team
People are the key to success
We feel proud every time when someone new is joining. Dedicated expertise, shared purpose, and real collaboration power every win.
Kaan Gülten
CEO
İsmail Sağdıç
Sr. Visibility Intelligence Executive
Tolgahan Öz
Social Media Director
Sinan Gergöy
Sr. Visibility Intelligence Executive
Selim Enes Sipahi
Graphic Designer
Eren Kartav
Visibility Intelligence Executive
Gizem Sayan
Visibility Intelligence Executive
Tufan Acar
Visibility Intelligence & Digital Data Executive
Selen Çetin
Visibility Intelligence Specialist
Atiye Berika Ertaş
Generative Search Manager
Sefa Aydemir
Performance Marketing Manager
Anıl Can Kuran
Google Account Specialist
Seyfi Aydemir
Google Account Specialist
Müberra Tunç
Customer Relations Coordinator
A consultancy, not an agency.
The distinction is not only in the name; it changes the way of working, the responsibility and the pricing.
I
Is Webtures an agency?
No. Webtures is a digital strategy consultancy based in Istanbul and London. Founded in 2011, it advises enterprise brands on AI-era search visibility (GEO and AEO), performance marketing, conversion optimisation and data analytics. It is not an advertising agency, an SEO agency or a media buying shop.
II
How does a consultancy differ from an agency?
An agency sells production capacity: campaigns, content volume, media buying, billed by output. A consultancy sells judgement: measurement, diagnosis, strategy and architecture decisions, billed by the problem it resolves. Webtures works the second way, and execution runs inside that advisory frame rather than as a standalone service.
III
What does Webtures advise on?
Visibility across AI answer engines and classic search, measurement and attribution infrastructure, agent readiness of a brand's own digital estate, paid media strategy, conversion architecture and organisational capability inside client marketing teams.
IV
What remains after an engagement?
A documented method, a measurement model the brand's own team can run, and internal capability. Consulting work is judged by whether the client can operate the system without us, which is the clearest practical difference from agency retainers.
Let's meet, let's work together.
On every question, always tap into the knowledge of a teammate.
Strategy, technical infrastructure, content or measurement: whatever you are stuck on, we put you in direct contact with the specialist working in that area. No preparation needed.
Talk to a specialist