GEO & SEO Checklist

A combined, actionable checklist covering Generative Engine Optimization and traditional SEO. Switch between tabs to focus on either side.

GEO and SEO Checklist Sections

Generative Engine Optimization

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Content Comprehensibility and Quality 0/15
Technical Optimization 0/7
User Experience and Interaction 0/1
Social Signals and Backlinks 0/4
Structured Data 0/14
AI Discoverability 0/14
Content Accessibility 0/6
API and Agent Protocols 0/6
AI Platform Visibility 0/10
Content Strategy and Topic Coverage 0/7
Brand Entity and E-E-A-T 0/8
Off-Site Reputation and Authority 0/5
Competitive Intelligence 0/4

Content Comprehensibility and Quality

0/15

Language and Expression Write in clear, plain language with unambiguous sentences so AI engines parse meaning accurately and reuse your wording in generated answers. High

Understandability for AI Make information machine-graspable, not just human-readable: explicit context, resolved references and self-contained statements that survive extraction. High

Headings and Subheadings Use descriptive, question-shaped headings that map to real queries so AI systems locate and lift the matching passage. Medium

Content Longevity Maintain evergreen, regularly refreshed content; AI engines favour durable sources and cite freshly updated pages more often. Medium

Recommendations and Citations Back claims with sources and outbound citations so AI engines trust the passage and are likelier to reference it. High

List Content Present steps and key points as bullet or numbered lists, a structured format AI systems parse and reproduce reliably in answers. High

Date Indication Show clear publish and update dates so AI engines judge freshness and prefer your page for time-sensitive answers. Medium

Brand and Authority Reinforce author and brand authority signals throughout so AI engines weigh your content as a credible, citable source. Medium

Direct Answer Summaries Open each section with a self-contained 40-60 word answer to the implied question so AI systems can lift it as a citation. High

Key Takeaways Sections Add a concise takeaways block to each article so models can extract the core points without parsing the full body. High

Definition Boxes for Key Terms Provide clear, standalone definitions for important terms so AI engines can quote precise, unambiguous explanations. Medium

Comparison Tables Present options, features or metrics in structured tables, a format AI systems parse and reproduce reliably in answers. Medium

Quotable Statistics and Data Points Include concrete figures, percentages and dated data points, which AI engines cite far more often than generic claims. High

Expert Quotes and Attribution Add named expert quotes with attribution to raise authority and give models a clear, citable source. Medium

In-Content FAQ Sections Answer real follow-up questions in question-and-answer blocks within the content, beyond FAQPage schema, to match conversational queries. Medium

Technical Optimization

0/7

Page Speed Keep load times and Core Web Vitals fast so AI crawlers fully render and index your content without timing out. High

HTTPS Usage Serve every page over HTTPS; AI crawlers and answer engines favour secure, trustworthy sources. High

Structured Data (Schema Markup) Add schema markup so AI engines read entities, relationships and facts machine-readably and cite them confidently. Medium

Crawling and Indexing Ensure key pages are crawlable and indexed; content AI engines cannot reach cannot be cited. Medium

IndexNow Protocol Ping search engines such as Bing and Yandex via IndexNow so new or updated pages are crawled in minutes instead of days, keeping AI retrieval fresh. Medium

Broken Links and Redirect Chains Eliminate 404s and collapse multi-hop 301 chains so crawlers and AI agents reach final content without wasted budget or dead ends. High

Snippet and AI Preview Controls Set max-snippet, max-image-preview and data-nosnippet directives deliberately so AI features can surface the passages you want cited. High

User Experience and Interaction

0/1

User Comments and Interaction Enable genuine user comments and interaction; engagement and fresh user content add signals AI engines read for relevance and trust. High

Social Signals and Backlinks

0/4

Social Media Shares Earn social shares that amplify reach and discovery, indirect signals that help AI engines find and corroborate your content. High

Backlinks Build relevant inbound links; authoritative backlinks remain a core trust signal AI engines inherit from search. Medium

Social Media Integration Connect and reference your social profiles so AI engines link them as part of a consistent brand entity. Medium

Backlink Quality Prioritise links from high-authority, topically relevant domains; AI engines cite pages backed by strong link profiles far more often. Medium

Structured Data

0/14

JSON-LD Format Use JSON-LD for structured data, the format AI engines and search parse most reliably for entity extraction. High

Organization Schema Describe your organisation with Organization schema so AI engines anchor your brand as a recognised entity. High

FAQPage Schema Mark up questions and answers with FAQPage schema so AI engines extract direct answers to conversational queries. High

Product or Service Schema Add Product or Service schema so AI engines surface your offerings with accurate, structured detail. High

BreadcrumbList Schema Provide BreadcrumbList schema so AI engines understand site hierarchy and page context. Medium

Review and AggregateRating Schema Expose ratings with Review and AggregateRating schema, social-proof signals AI engines summarise in recommendations. High

Article Schema (author, datePublished, dateModified) Mark articles with author, datePublished and dateModified so AI engines attribute authorship and assess freshness. Medium

Speakable Schema (for voice answers) Add Speakable schema to flag passages suited to spoken answers from AI voice assistants. Medium

sameAs Property (Wikidata, LinkedIn, Crunchbase) Link your entity to Wikidata, LinkedIn and Crunchbase via sameAs so AI knowledge graphs reconcile your identity. High

Critical Properties (@type, name, url) Always include @type, name and url, the core properties AI engines need to resolve an entity. High

Rich Properties (offers, availability, priceRange) Add rich properties such as offers, availability and priceRange so AI engines present complete, accurate detail. Medium

Person or Author Schema Mark up authors as Person entities with credentials and sameAs links so AI engines attribute expertise and strengthen E-E-A-T signals. Medium

HowTo Schema (instructional content) Add HowTo structured data to step-by-step guides so answer engines can extract and present the procedure directly. Medium

Structured Data Validation Validate every schema block with the Rich Results Test and Schema.org validator to catch errors that silently block eligibility. High

AI Discoverability

0/14

llms.txt File Publish an llms.txt file pointing AI models to your most important content, raising machine readability and citation odds. High

llms-full.txt File Provide an expanded llms-full.txt with deeper content so AI models access full context, not just summaries. Medium

llms.txt Content Quality Keep llms.txt accurate and well curated so the signals you send AI models reflect your strongest content. Medium

AGENTS.md File Add an AGENTS.md file to guide AI agents on how to use your site and content. Medium

skill.md File Provide a skill.md describing capabilities AI agents can invoke, aiding agent-driven discovery. Low

AI Bot Access in robots.txt Explicitly allow GPTBot, PerplexityBot, ClaudeBot and Google-Extended in robots.txt; to be cited, you must be crawlable. High

Canonical URLs Set canonical URLs so AI engines consolidate signals on one authoritative version of each page. High

Meta Descriptions Write precise meta descriptions; AI engines and previews draw on them to summarise and surface your pages. High

Open Graph Tags Add Open Graph tags so AI engines and platforms render accurate titles, descriptions and images when referencing you. Medium

XML Sitemap Submit an XML sitemap so AI crawlers discover every important page efficiently. High

Sitemap Freshness (lastmod) Keep lastmod values accurate so AI crawlers prioritise recently updated content. Medium

Mobile Viewport Meta Declare a mobile viewport so AI engines render and assess your pages as mobile-friendly. High

Low Error Rate (no 4xx/5xx) Keep 4xx and 5xx errors near zero so AI crawlers reach content reliably and your authority is not diluted. High

ai.txt File Publish an ai.txt file to declare AI usage and access preferences alongside llms.txt and robots.txt for emerging crawler conventions. Low

Content Accessibility

0/6

Heading Hierarchy (H1, H2, H3) Maintain a logical H1-H3 hierarchy so AI engines map document structure and locate the right passage to cite. High

Image Alt Text Add descriptive alt text so AI engines understand visual content and can reference it in multimodal answers. High

Semantic HTML (article, section, nav, aside) Use semantic elements such as article, section, nav and aside so AI engines interpret content roles and boundaries accurately. Medium

Content Structure (intro, body, conclusion) Follow a clear intro, body and conclusion structure so AI engines extract coherent, self-contained passages. Medium

Internal Linking Connect related pages with descriptive anchor text so crawlers and AI agents discover topical depth and understand entity relationships. High

Thin or Duplicate Content Consolidation Remove or merge thin and duplicate pages so authority concentrates on the canonical content AI engines prefer to cite. High

API and Agent Protocols

0/6

API Endpoint (JSON or REST) Expose a JSON or REST endpoint so AI agents can access your data programmatically as a structured source. Medium

CORS Permissions Configure CORS so AI agents and tools can fetch your resources across origins without being blocked. Low

OpenAPI (Swagger) Documentation Document APIs with OpenAPI so AI agents understand and call your endpoints correctly. Medium

MCP Manifest (Model Context Protocol) Provide an MCP manifest so AI assistants can connect to your data and actions as a context source. Medium

Function Calling Ready Expose well-described functions so AI models can invoke your capabilities through function calling. Medium

OpenAI Plugin or Actions Definition Define a plugin or Actions schema so AI assistants can integrate your service directly into their answers. Low

AI Platform Visibility

0/10

Citation in ChatGPT Track whether ChatGPT cites you for core queries, a primary indicator of GEO success on the largest AI platform. High

Google AI Overview and AI Mode Visibility Monitor appearances in Google AI Overviews and AI Mode, where AI answers increasingly replace classic results. High

Perplexity Source Listing Check whether Perplexity lists you as a source; it surfaces citations prominently and rewards fresh, authoritative pages. High

Citation in Claude and Gemini Verify citations in Claude and Gemini to confirm visibility across multiple AI ecosystems, not just one. Medium

Bing Copilot Visibility Track Copilot visibility; the Bing index also feeds ChatGPT retrieval, making it doubly important. Medium

Weekly Citation Tracking (prompt corpus) Run a fixed prompt corpus weekly to measure citation frequency, position and share of voice over time. High

AI Referral Traffic Tracking (GA4) Define AI sources as a dedicated channel in GA4 to measure sessions and conversions arriving from ChatGPT, Perplexity and similar engines. High

AI Overviews Monitoring in Search Console Watch impressions and query shifts in Google Search Console to infer where AI Overviews are surfacing your pages. Medium

Competitor Citation Monitoring Track which rival brands AI engines cite for your core queries to expose share-of-model gaps you need to close. Medium

AI Search Performance Dashboard Consolidate citation frequency, sentiment and referral metrics into one dashboard for ongoing, comparable reporting. Medium

Content Strategy and Topic Coverage

0/7

Target Keyword AI Visibility Audit Test your priority queries across ChatGPT, Gemini and Perplexity to baseline where you appear and how you are described. High

Content Gap Analysis Map the questions AI answers for your category that your content does not yet cover, then prioritise filling them. High

Pillar and Cluster Content Architecture Build topic pillars linked to supporting cluster pages so AI engines recognise depth and topical authority. High

Ultimate Guide Content for Core Topics Publish comprehensive, definitive guides on core topics, the long-form format AI systems favour as authoritative sources. High

Conversational and Long-Tail Optimization Optimise for natural-language, question-shaped and long-tail queries that mirror how users prompt AI assistants. High

Original Research and Data Produce proprietary studies, surveys and data sets that become uniquely citable and earn references across AI platforms. High

Multi-Format Content Offer the same topic in text, visual, video and infographic formats to widen retrieval surfaces across engines. Medium

Brand Entity and E-E-A-T

0/8

Brand Information Consistency Ensure name, description, offerings and contact details match across every property so AI engines form one coherent entity. High

Google Business Profile Create and optimise a Google Business Profile to strengthen entity signals and local AI visibility. High

Wikipedia and Wikidata Presence Establish accurate Wikipedia and Wikidata entries, primary sources that anchor brand identity in AI knowledge graphs. High

Comprehensive Author Pages Build detailed author pages with bios, credentials and sameAs links so models can verify who stands behind the content. High

Comprehensive About Page Provide a thorough About page covering history, expertise and team, a high-signal source AI engines read for trust. High

Executive and Team Thought Leadership Publish named expert perspectives so individuals become recognised entities that reinforce brand authority. Medium

LinkedIn Profile Optimization Keep key personnel profiles complete and consistent so AI engines corroborate identity and expertise off-site. Medium

Industry Directory Listings Claim and align listings in reputable industry directories to reinforce consistent entity data across the web. Medium

Off-Site Reputation and Authority

0/5

Brand Mention Monitoring Track brand mentions across forums, reviews and communities, signals AI engines weigh heavily when forming opinions. High

Industry Discussion Participation Contribute genuinely on community platforms such as Reddit and Quora, frequent sources for AI citations. Medium

Customer Review Generation Encourage detailed reviews on trusted platforms to build the social proof AI systems summarise and cite. Medium

Publishing on High-Authority Platforms Earn placements and contributions on high-authority external sites that AI engines crawl and trust. Medium

Negative Mention Response Respond to negative mentions professionally so the sentiment AI engines synthesise stays balanced and fair. Medium

Competitive Intelligence

0/4

Citation Share of Voice Benchmark Measure how often AI engines cite you versus category rivals to quantify your share of model answers. High

Cited Content Analysis Study the rival content AI engines cite to identify the formats, depth and signals that earn references. High

Entity Strength Analysis Assess where competing entities are stronger in AI knowledge graphs to target your own entity gaps. Medium

Emerging AI Platform Tracking Monitor new AI search and answer platforms early to capture visibility before competition intensifies. Medium

Search Engine Optimization

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Accessibility 0/18
Setup 0/8
Indexing 0/14
Sitemap 0/5
Robots.txt 0/4
Page Speed 0/21
Site Architecture 0/8
Internal Links 0/11
Content 0/50
Analytics 0/21
E-commerce 0/12
Mobile 0/15
International 0/12
Semantic Markup 0/4
Video 0/7
Business Strategy 0/3
Design 0/11
Branding 0/2
Keyword Research 0/13
Link Building 0/49
Social 0/5
YouTube 0/20
Local SEO 0/20
Online Reputation Management 0/19

Accessibility

0/18

Make sure the site's URL structure is SEO-friendly Medium

Check whether all content is readable when CSS, JavaScript, and cookies are disabled Medium

Check whether navigation links work without JavaScript Medium

Ensure the cached version of your site works properly and contains all necessary content and links Medium

Check if any content is pulled externally, such as via iframes Medium

Check for 404 pages and fix any that are indexed High

Identify and fix pages that return a 500 status code Medium

Check whether your mobile pages can be crawled effectively High

Remove any unintended 302 redirects High

Verify that all 301 redirects work correctly, one by one High

Check whether meta refresh redirects work correctly Medium

If you have pages built with Ajax, ensure search bots can read them Medium

If text is embedded in images, search bots may not read it; rebuild with CSS Medium

Check whether any cloaking is being used Low

If the site is still in development, temporarily pause indexing to go live at the right time Low

Check whether there are bad neighbors on your server Medium

Ensure there is no malware in the site source code Medium

Check whether the site uses infinite scroll Medium

Setup

0/8

Connect a custom domain Medium

Add a favicon Low

Make sure your site uses SSL for security High

Request Googlebot to index your site Medium

Verify your site with Bing Webmaster Tools Low

Track your site's scores and stats with Yandex Webmaster Tools Low

Connect your site to Google Analytics to track historical and real-time stats Medium

Verify your site with Google Search Console Medium

Indexing

0/14

Find out how many of your pages are indexed and ranking in Google High

Make sure your site ranks first when searching for your brand name High

If your page content is loaded with JavaScript, make sure Google can index it without issues High

Identify the number of pages that search engine bots cannot crawl High

Check whether there is a full copy of the site High

If you have a mirrored site, set it to noindex to balance server load High

Have you created separate sitemaps for each site type (web, mobile, image, video, news)? High

Check whether your site has an RSS feed; if you're a publisher, link to it from the site High

Is there a dramatic drop in crawl stats? Check in Google Search Console Low

Are indexed URLs included in the URL parameters section? Check in Search Console High

Check whether any pages are linked with a nofollow tag High

Do you have cart, membership, or print pages? Make sure all of them are blocked High

Make sure your title is no longer than 50–60 characters High

Make sure your meta description is no longer than 155–160 characters High

Sitemap

0/5

Have a sitemap High

Make sure the sitemap XML structure follows the protocol standard Medium

Check whether sitemaps can be updated automatically from the server, or if they are generated statically Low

All URLs listed in the sitemap should return a 200 status code Medium

Submit the sitemap via Search Console and verify it Medium

Robots.txt

0/4

Have a robots.txt file High

Check whether search engines can access the robots.txt file High

Check whether the sitemap is included in robots.txt High

Make sure robots.txt doesn't allow unnecessary pages; block them with noindex Medium

Page Speed

0/21

Check your page speed scores for every page Medium

Resolve all Core Web Vitals issues; check in Google Search Console Medium

Make sure all images on your site are optimized Medium

Inline JS and CSS can hurt performance; minimize their usage Medium

Minify JS and CSS files Medium

Check that your site is being cached successfully Medium

Remove unnecessary videos or images from your site Medium

Minimize redirects Medium

Remove unused plugins Medium

Reduce HTTP requests by using CSS for image loading Low

Use a CDN (Content Delivery Network) Low

Remove empty tasks from your source code and clean it up Medium

Avoid complex fonts that negatively affect load speed Medium

Combine files on the site Low

Check site speed and ensure the DOM size isn't excessive Medium

Make sure you use WebP images Medium

Make sure you use text compression on the website Medium

Improve your FCP (First Contentful Paint) score by controlling site speed Medium

Defer offscreen images Medium

Increase site speed by minimizing server response time Medium

Optimize load time by minimizing page redirects Medium

Site Architecture

0/8

Make sure your site's DOM structure is correct Medium

Ensure each category and subcategory has a clear purpose, with the right number of levels Medium

Make sure each page's URL structure matches its hierarchy on the site Medium

High-priority landing pages should be close to the homepage in the hierarchy Medium

Pages targeting highly competitive keywords should follow a clear hierarchy High

Use breadcrumbs on your website, especially for e-commerce, and verify they work correctly High

Make sure all top and subcategory links are linked from the homepage and marked as dofollow Medium

Check how many main categories are in the primary menu Medium

Internal Links

0/11

Some links may be unreachable via internal links; if they are in the sitemap, fix them Medium

Set up a detailed internal linking strategy Medium

Content and blog pages should link to each other; use proper anchor text Medium

Does the site logo link to the homepage? Medium

Do subpages have a homepage link besides the logo and breadcrumb? Medium

If some pages have too many links, remove unnecessary ones Medium

DeepRank values should align with the hierarchy across customer-generated pages Medium

Fix or remove broken internal links Medium

Replace redirecting links with their final URLs Medium

Make sure the [href] attribute is not empty Medium

Make sure links are not generated via JavaScript Medium

Content

0/50

Make sure all image file names match their image themes Medium

Is pagination implemented? Medium

Pages with pagination should have pagination tags; make sure crawlers can see them Medium

Make sure every image has alt text Medium

All images should be optimized Medium

Pagination links should point to the correct URLs Medium

Check whether canonical tags are used instead of pagination and fix it Medium

Check pagination pages to see if they receive organic traffic Medium

Want better performance? Use CSS sprites for images Medium

Images should also rank for the target keywords Medium

If multiple URLs lead to the homepage, fix it High

Create a dedicated image sitemap or include images in your existing sitemap Medium

Make sure canonical tags point to the correct pages High

Ensure there are no duplicate page issues from HTTP/HTTPS, trailing slash, or www High

Use a CDN for images Medium

Check whether there are duplicate pages Medium

Check pages without titles and keep title length between 50–60 characters Medium

Check for duplicate title issues Medium

Check pages without meta descriptions and keep them around 155 characters Medium

Videos or audio files should autoplay Medium

Check for duplicate description issues Medium

Include your primary keyword in the URL Medium

Use a single H1 on your page Medium

Use short URLs Medium

Front-load your primary keyword in the title tag Medium

Make the meta description and title tag compelling Medium

Link to relevant internal and external resources to build authority Medium

Make sure title tag modifiers are included Medium

Make sure your content has high readability scores Medium

Use focus keywords in the first 150 words of the content Medium

Use synonyms and LSI keywords to strengthen content and target more queries Medium

Use keywords in H1, H2, and H3 tags High

Use short sentences and paragraphs for easy reading Medium

Use internal and external links to strengthen content Medium

Content should be relevant, strong, and engaging High

Body content expanding the main topic should be at least 300 words Medium

Your content should be original and unique High

Create outbound links to open new pages Medium

Use at least one image to improve the content’s user experience Medium

Include the primary keyword in the image file name Medium

Include the primary keyword in the image title Low

Include the primary keyword in the image alt tag Low

Make sure the URL includes the primary keyword Medium

Make sure the blog post title is wrapped in an H1 tag Medium

Use subheadings in H2 tags Medium

Ensure meta descriptions are CTA-focused, rich, and include the focus keyword Medium

Use FAQ schema or similar structures to strengthen content Medium

Add emotional words to title tags to support calls to action Medium

Include the current year in the meta title and description to signal freshness Medium

Optimize for featured snippets Medium

Analytics

0/21

Find and fix pages missing the Analytics tracking code High

Are subdomains included in Analytics? High

If there is a subdomain, does it include the GATC _setDomainName() method? Medium

If pages have subdomains, are they included in the hostname in content reports? Medium

If subdomains use GATC methods, are they configured correctly? Medium

Can search engine ads be run? Medium

Is site search active? If so, track searches in Analytics Medium

Does the site use async? If so, make sure pages are available in the standard version High

Are additional annotations used? Medium

Is the homepage defined in Google Analytics (e.g. /index.html, /default.php)? Medium

Do you have an active Google AdWords campaign? Link AdWords to Analytics Medium

Does your site run Adsense ads? Link Adsense to GA for proper tracking Medium

Content reports should include UTM parameters Medium

Are filters used correctly? Medium

Use URL rewriting on the domain if needed Medium

Make sure you do not use too much sample data High

Make sure you use campaign parameters for internal site links Medium

Make sure you use meta refresh redirects on pages High

Do you run email marketing? Make sure you use the right parameters Medium

Is event tracking used? Set the right category, action, and label, and mark events as goals Medium

Custom variables should be used correctly Medium

E-commerce

0/12

Check whether you use e-commerce tracking on the website High

Does the site use a Shopping Feed (Product Feed Specification)? If yes, check which search engines are referenced High

Are all required feed fields filled? Does the Shopping Feed use active categories? High

Feeds should also include images High

The feed should be in an acceptable format and updated regularly High

The Shopping Feed should use custom fields High

Product descriptions should be unique High

If product variants are on original URLs, use canonical tags High

Use faceted navigation (filters); if used, check for duplicate page issues High

Make sure you use rich snippets High

If a third-party payment method (cart) is used, cross-domain tracking must be in place High

If you have e-commerce tracking, add the required code to all conversion pages High

Mobile

0/15

To meet current SEO requirements, your site must be mobile-friendly or have a mobile variant High

Unblock JavaScript, CSS, and image resources; check if any versions are blocked Medium

If mobile agents see different content, use the Vary HTTP header Medium

Place rel="alternate" and rel="canonical" tags correctly High

If you use a separate mobile URL, make sure the mobile URLs are indexed High

If you use a separate mobile URL, make sure redirects are set correctly High

Use the mobile site for tablets Medium

Optimize your mobile site for speed Medium

Use specific keywords to target voice search Low

Use Google's Mobile Usability Test to ensure you serve mobile users well Medium

Use the mobile version of "Fetch as Google" Medium

Make sure your content is easy to read on mobile devices Medium

Track your mobile rankings with Google Mobile's Rank Tracker tool Medium

Use structured data to make your content speak directly to search engines Medium

Add the "viewport" meta tag Medium

International

0/12

Is your site redirected by language or location? High

For international sites with language selection, localize content for the chosen language High

For international sites with language selection, make sure URLs match the selected language High

If the site targets a specific country, specify it in Google Search Console High

If the site targets a specific country in Search Console, make sure it has a local IP High

Use rel="alternate" hreflang="x" tags High

Declare the language of international pages with the HTML doctype High

If you target different languages and locations, ensure each version has different content High

Build strong internal linking between pages targeting different international locations High

Make sure users see the version that matches their language or location settings High

For international strength, ensure local versions earn links from relevant local websites High

Optimize your content strategy based on query trends in your target country High

Semantic Markup

0/4

Use a markup structure on your site and get Google's approval if applicable High

If applicable, strengthen pages with rich snippets like video, reviews, ratings, recipes, events, and products Medium

If you have microdata for a local business, use the markup Medium

Check and fix W3C errors for universal validity Medium

Video

0/7

Make sure videos on YouTube and your website appear with rich snippets in brand searches High

Make sure you use schema.org markup for all videos High

Have a video sitemap in GWT (Google Webmaster Tools) Medium

Make sure video transcripts are embedded via iframe Medium

Each video should have descriptive text with keywords Medium

Check whether videos are uploaded to platforms like YouTube or Vimeo Medium

Make sure you use a video hosting service like Wistia or Brightcove Medium

Business Strategy

0/3

If you own a business, make sure your address appears correctly on Google and Apple Maps Medium

Consider signing up for Google News Medium

If you are a local business, aim to collect real customer reviews High

Design

0/11

Which CMS does the site use? Low

Make sure you use a favicon on the website Low

Remove distracting design elements Medium

If your site has a lot of content, make sure on-site search is enabled Low

Make sure search queries use a query parameter (e.g. /search?q=iphone) Low

Check if any pages look problematic for bounce rate or load time Low

Make sure there are no autoplaying ads, videos, or audio Low

Use clean, calming background colors instead of harsh, noisy ones Low

Use a font color that contrasts with the background Low

Use appropriate fonts Low

Use short paragraphs in your design elements Low

Branding

0/2

Make sure clicking the logo on web pages takes users to the homepage Medium

Make sure the site has sitelinks for brand searches Medium

Keyword Research

0/13

Explore your potential audience's search intent closely Medium

Define the importance and strategic placement of keywords in the funnel Medium

Categorize each keyword by search volume and include it in your strategy Medium

Analyze the difficulty level of each keyword Medium

Analyze and list head terms and their long-tail versions Medium

Use specific keyword research tools to take data-driven steps Low

Build keyword lists inspired by your audience's browsing habits Medium

Build keyword lists inspired by competitor strategies Medium

Run brainstorming sessions to diversify keywords Medium

Analyze competition and usage frequency for each term and add them to your strategy Medium

Use Google search suggestions to find additional keywords Medium

Target long-tail keywords by reviewing People Also Ask in Google SERPs Medium

Target long-tail keywords by reviewing Related Searches in Google SERPs Medium

Link Building

0/49

Target long-tail keywords by reviewing Related Searches in Google SERPs Medium

Use reciprocal links in your content Low

Publish microsites to represent special campaigns Low

Publish microsites to represent special campaigns Medium

Collaborate with courses, schools, and teachers within your service area Medium

Make sure you understand content syndication Medium

Promote yourself to wider audiences via platforms like Product Hunt and Betalist Medium

Publish promotional videos for your site on YouTube and other social platforms Medium

Share your development process on platforms like GitHub, GitLab, or Bitbucket Low

Strengthen your link building strategy via platforms like Wikipedia Medium

Leverage Barnacle SEO techniques Medium

Retain your audience with email outreach methods High

Make sure your site has content types like best lists, how-tos, and guides Medium

Build free tools your audience will love to use Medium

Share popular list articles to drive traffic to your site Medium

Publish case studies regularly to add original insights to the web Medium

Avoid thought-provoking, disturbing, or annoying content Medium

Make sure your site has a white paper Low

Drive traffic with review and comparison content Medium

Create backlink sources via methods like podcast guesting Medium

Drive traffic to your site with social media outreach Medium

Encourage conversions with on-site social sharing actions Low

Produce educational content Low

Run contests and giveaways Medium

Support digital efforts with traditional offline marketing Low

Set up Google Alerts for new content Low

Buy backlinks through paid blog posts with strong content High

Get to know your audience to learn what content works for them Medium

Discover brand mentions with site:brandname.com to gauge sentiment Low

Recover links for stolen images Low

Structure parts of your content as source pages Low

Use PBNs (Private Blog Networks) Low

Identify and fix expired domains Medium

Run page-level backlink audits to control authority Medium

Analyze competitor backlinks to understand the market Medium

Make sure your disavow list is up to date Medium

Use guest blogging to increase your site's authority and awareness Medium

Optimize the ratio of dofollow links on your site Medium

Use the right mix of branded, generic, and keyword-rich anchor text Medium

Make sure your link anchor text is diversified Medium

Control the ratio of linking domains to total links Medium

Make sure linking domains have high authority High

Make sure linking domains have sufficient traffic Medium

Links from older domains are more beneficial; pay attention to this Medium

Use the Skyscraper technique in your link building strategy Low

Keep your link building strategy content-driven Medium

Create a dedicated blog section to address search queries Medium

Enable discussion forums to improve retention and conversion Medium

Increase retention with various discounts and coupons Medium

Social

0/5

Use UTM source tags for social posts and emails Low

Make sure users can easily leave comments on your site Medium

Make sure your site has social media share buttons High

Make sure videos from social channels can be embedded on the site Low

Use URL shorteners to provide a stronger user experience Low

YouTube

0/20

Make sure your video file names include the target keyword High

Make sure the video title includes the keyword and still sounds natural High

Optimize your video description Medium

Add tags using popular keywords related to your topic Medium

Target the right searches with YouTube keyword research Medium

Choose a category for your video Low

Upload a custom thumbnail to strengthen UX Medium

Use an SRT file and add it to captions and titles Medium

Use Cards and End Screens to increase channel views Medium

Add your stream video to a playlist Medium

Remind viewers to subscribe, comment, and like your videos High

Minimize bounce rate with the right video structure High

Present the main idea compellingly in the first 10 seconds Medium

Use subtitles to remove barriers Low

Reply to video comments within 48 hours Medium

Embed your videos in blog posts to increase visibility Medium

Feature your video Medium

Say the target keyword in your videos; YouTube can detect spoken words Medium

Make sure your email signature links to your YouTube video Medium

Make sure your channel page is optimized Medium

Local SEO

0/20

Make sure your channel page is optimized Medium

Optimize your website's contact, about, and homepage Medium

Make sure your contact page includes full name, address, and phone number (NAP) for each location High

If you have fewer than 10 locations, list each address in the website footer Medium

Make sure phone numbers on your site are clickable on mobile devices Low

Check that all NAP entries are consistent wherever they appear on the site Low

Add a Google Maps embed on your contact page so users can find you easily Medium

Use Google Schema structured data on pages to stand out and improve crawlability Medium

Complete your Google Business Profile listing and verify your website High

Make sure your site structure is easy and accessible for users Medium

Use title tags and meta descriptions with local-targeted keywords High

Use semantic and long-tail versions of core keywords in static text content High

Enrich content with images and videos that include local SEO keywords Medium

Eliminate duplicate listings High

Run location-specific promotions to appeal to your target audience Medium

Host or sponsor local events to increase visibility for your website and brand Medium

Publish content targeting specific demographics, seasons, or locations to stand out Medium

Use Google Trends to find seasonal search trends Low

Encourage user-generated content such as reviews and testimonials Low

List your business on platforms like Yelp, Foursquare, Zagat, and Bing Places Medium

Online Reputation Management

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Optimize your Twitter profile Medium

Create and optimize a Medium.com account Low

Use a landing page strategy with new domains and extensions High

Create and strengthen company profiles on listing sites Low

Develop a content management strategy for Ekşi Sözlük High

Optimize your Instagram profile Medium

Optimize your Facebook profile Medium

Optimize your LinkedIn profile Medium

Optimize your YouTube profile Medium

Optimize your Pinterest profile Low

Develop an evergreen, multi-channel communication strategy with podcasts High

Analyze and track competitors' digital visibility strategies Medium

Remove negative content through legal channels Low

Create a Google Maps listing Low

Create a customer reviews subpage Low

Carry out media buying activities High

Include the entire team in social engagement Medium

Publish new YouTube videos Medium

Publish new job listings for current and future roles Medium