Gestion de la réputation en ligne

Online reputation management is everything about you or your business that shows up online. This includes websites, blog posts, social media, and images. Although in practical terms, it’s anything about you that appears in Google search results. If negative links show up, it is of great importance to push them off the first page of search results. Having a good reputation is the sign that you are an expert in your field, and this translates into getting more business–resulting in more site traffic and more sales. A bad link could mean the loss of clients and prospects.

You probably will be angry, upset, and want to retaliate by writing something negative yourself. But don't do it, because it will only make things worse. Instead, come up with a strategy. Start by asking this question: Is the issue warranted? If so, address it, and professionally write back to the author–perhaps, but it could just fan the flames even more. Most importantly, work on writing good content, and be very active on social media. These will all eventually push the negative information down off the first page of Google.

The best way is to use English (or whatever your native language is) wisely: write good information. Inundating the web with great and original content works best, and will eventually push the negative links off the first page of Google searches. Although it might be possible to remove negative links, images and content (see below), usually the best approach is to create targeted, effective and well formulated content, including blog posts, images, and videos. However, the key is developing a strategy, which includes researching and creating the best content, and most importantly, knowing which platforms to share it on.

There are a bunch of ways. Someone can write something negative about you in a blog post, which is quite common, unfortunately. There are websites where you can make complaint entries anonymously such as Şikayet Var, where people can write comments about their business or a person without name, and the effects are on a large scale. Also, there are some inventive ways used to damage a reputation. A disgruntled ex-client or fired employee sometimes takes over or really hijacks a domain name to post bad things about them, such as, “JohnSmithIsACrook.com”–and this shows up very quickly on the first page of Google. One last thing, what if you have the same name as someone with a bad reputation or something in the news? This could inadvertently impact you even if you haven't done anything wrong.

An ex-employee, angry at being fired can write something; a disgruntled client, unhappy at the results, or anyone that had a bad day and just wants to retaliate. But remember, what someone writes could be valid and if that’s the case, listen to them and try to correct the issue.

A few keywords that trigger your negative results. We'll do derivative research to discover all possible negative search results.

To be honest, we don't accept everybody. Before we get started, we conduct a reputation analysis free of charge to see if we can be helpful.

Hardly ever. Our reputation management service is designed to allow you to sit back and work hard.

The best thing to do is to create a blog and start writing. Spread the word by writing information that your clients or readers want to know about, such as recent developments in your industry, developments at conferences, frequently asked questions, etc.. Also, get active on social media. Boost your social accounts and post frequently on platforms such as LinkedIn, Twitter, Facebook, Pinterest–a great site based on images–and maybe others, specific to your industry. Also, add your name to Wikipedia or university sites, if you can.

This is a long-term process that usually takes about six months. Google is constantly changing its algorithms and there is no magic button that can make it happen, you just have to work hard.