For the first time in 2013, internet advertising expenditures exceeded newspaper advertising expenditures. Back in those days, even if its expenditure was as much as half of TV advertising expenditures, in 2017, internet advertising expenditures surpassed TV advertising expenditures.
As it digitalized, mankind loses its emotions! Our emotional reactions are replaced by emojis, our feelings became numb, and communications became digital. We build digital marketing as we're experiencing the essence of being a "human" and We Offer An Emotional Digital Future With Lovemark Marketing!
Philip Kotler
Each brand must have a character. That`s the only way for an emotion to overlap with this character and establish a real communication with people.
Grouping your target audience according to your emotions is very important to establish the best connection with them.
The purpose and motivation of each platform is different. A platform requires time and motivation-based structure in accordance with its purpose.
Forget about today's technologies, invest in your brand's emotions!
Your team and yourself are the real characters that carry the emotions your brand will have. We'll share the lead together.
The emotions of an experienced customer come first, they're more important than the greatest values.
Honore de Balzac
You can measure the clicktrough rate, display rate, conversion rate, and CPC of an ad campaign. However, you cannot measure the sense of trust, pleasure, fascination and admiration that the visual, language, colors and communication style of your marketing evokes in the other party. Let others do every measurable investment possible, on one hand you can do it, too. However, the essential growth is obtained through investing in unmeasurables, meaning that you obtain it through investing in emotions and feelings. Therefore, "every investment that cannot be measured has something to do with a vision.''
Kaan Gülten
Webtures CEO
People remember how you made them feel, rather than what you said. Lovemark Marketing is the only way to build a process in which your customers will market your products.
I'm readyArtificial intelligence will come into our lives destructively in the digital field, just like it will in other. However, artificial intelligence makes a prediction for the future based on many data collected of the past. It follows a purely numerical and statistical path. Although, emotions cannot be measured as clearly as figures. Sometimes the effect of an emotional change can occur years later. For this reason, lovemark marketing will perhaps remain the only area where artificial intelligence cannot manifest its impact on digital marketing transformation.
Artificial intelligence focuses on data, and lovemark marketing focuses emotion...
Are you ready to rise?
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