Three books. One shelf. Fifteen years of field knowledge.
Kaan Gülten's three books on entrepreneurship and SEO, side by side. The two SEO titles have each passed 30 print runs; together the three have reached more than 88,000 readers. Below is a deep look at all three.
Print edition Girisimci Kafasiyla Dusun
Dive into the depths of entrepreneurship with Kaan Gulten’s unique experience and visionary perspective. This book, which opens a new chapter in the entrepreneurial world, combines his rich insights with the power of AI. A guide full of innovative ideas and strategies to reach success in business. Meet "Think with an Entrepreneur's Mind" and start writing your own success story.
Think with an Entrepreneur's Mind What will this book teach you about entrepreneurship?
The "Think with an Entrepreneur's Mind" book offers valuable insights and strategies for both new and experienced entrepreneurs. It proposes practical solutions to challenges you may face in your entrepreneurial journey and equips you with innovative ideas you may not have heard before. It also contains knowledge to help you develop the skills needed to succeed in business.
What is Entrepreneurship?
A guide that explains the entrepreneurship concept, basic principles, and key terms for new entrepreneurs and professionals in the sector.
Entrepreneurial Perspective
In-depth information on how entrepreneurs should think and how to handle challenges and opportunities.
Strategic Planning
We detailed how to build effective entrepreneurship strategies, the nuances of planning, and the paths to success in business.
Marketing Tools
Tools that can be used for market research and competitor analysis, along with practical information and methods to improve marketing strategies.
Print edition Uzmanindan SEO
Are you ready to learn SEO with the experience and foresight of Kaan Gulten, founder of Webtures and Seohocasi.com? The first SEO book in the industry is here with its 35th edition.
SEO from the Expert What will this book teach you about SEO?
It teaches solutions for the challenges that newcomers and specialists in the sector may face at advanced stages. It will also help you gain knowledge about many topics you have not heard before.
What is SEO?
Learn what SEO is and is not, and get familiar with SEO terminology for those new to the sector.
Google Services
We wrote the tips and lesser-known details of using tools for analysis and measurement in successful SEO strategies.
SEO Perspective
How can we satisfy both visitors and Google bots at the same time? What should our SEO perspective be? The answers are in our book.
SEO Tools
How can we use SEO tools most effectively in competitor analysis? We outlined tips for using SEO tools to get ahead of your competitors.
Print edition Sorularla SEO
We answered the questions coming from SEO professionals across different categories with Webtures expertise. Sorularla SEO reached its 30th edition and is a must-read for anyone planning to enter the industry.
What will this book teach you about SEO?
The Sorularla SEO book teaches solutions to the issues that newcomers and specialists in the sector may face at advanced stages. It will also help you gain knowledge on many topics you have not heard before.
On-Page SEO
How can you satisfy users and crawlers coming to your website? We prepared every detail about on-page criteria and content quality for you.
Factors Affecting SEO
Beyond on-page and off-page SEO, there are signals that affect rankings such as domain and hosting. You will find what to watch for and the lesser-known details in our book.
Off-Page SEO
As Google algorithms evolve, the impact of off-page SEO decreases while on-page SEO gains importance. We outlined how the meaning of backlinks has changed and what to consider when acquiring them.
Expertise Questions
The book includes an SEO test with detailed answers that you can use to evaluate yourself or in hiring processes.
About the author: Kaan Gülten
Kaan Gülten started working on SEO in 2007, went public with Seohocasi.com in 2009, and founded Webtures in 2011. From a single-founder start, Webtures grew to a 35-person team without outside capital, a rarity in the Turkish consulting scene, and today advises brands across finance, e-commerce, retail, education, and healthcare on SEO, growth, and AI-first search.
His first book, The Expert's SEO, became the industry's first dedicated SEO book and the fastest-selling technology title of its publisher, reaching a second print run in its first month and 35 editions to date. SEO in Questions followed as the Q&A companion; together the two have crossed 68,000 copies sold.
The third book, Think Like an Entrepreneur, shifts from technique to mindset, distilling founder experience since 2011 into a practical guide. It reached a second edition in its first month of publication and has since gone through 20 print runs, with more than 20,000 copies printed.