İtopya

Organic Traffic Increased by 115%

Customer: İtopya

Sector: Industry

Service: SEO

İtopya SEO ve UX Processes

255

First Page in Word

%115

Organic Traffic Increase

%100

Increased Product Visibility

Analysis

Itopia wants to become a leading company in IT solutions and Gaming products in a short time. The aim is to increase organic visibility and become an e-commerce platform with a trend that will satisfy users.

• The category tree needs to be planned according to strategies.
• To be more visible in brand searches

Process

• Category URL structures were changed and the URL structure was made SEO friendly.
• Product URL addresses were changed and special strategies were determined for the product groups to be targeted.
• With the brand filter system, the searches made by users were targeted.
• Strategies were implemented to avoid creating duplicate content in areas such as categories and brands with high importance and where the most traffic can be provided.
• Visual changes were made for all pages that do not have visuals or do not have the correct visuals on the product detail pages.
• Special strategies were developed for pages that affect mobile performance and experience absolute traffic loss.
• By targeting searches specific to the target audience, an increase in visibility rates was achieved in all months since the beginning of the studies.
• Special strategies have been developed for sections that keep the page up-to-date, such as product reviews.

Conclusion

• A 115% increase in traffic rates was achieved.
• Over 100% increase in category and product visibility
• The number of words on the first page increased by 60%.