Itopya Website

Analysis

Itopya wants to be a leader company in IT solutions and Gaming products in a short time. The aim is to increase organic visibility and to be a trendy e-commerce platform that will satisfy users.

• Planning of the category tree according to the required strategies
• To be more visible in brand searches

Period

• By changing the category URL structures, the URL structure was made SEO friendly.
• Strategies specific to the targeted product groups were determined by changing the product URL addresses.
• With the brand filter system, the search made by the users were targeted.
• Strategies have been implemented to avoid duplicate content in areas such as category, brand and where traffic can be provided the most.
• Visual changes were made to all pages that don't have a visual or correct image on the product detail pages.
• Special strategies have been developed for pages that affect mobile performance and have absolute traffic loss.
• By targeting searches specific to the target audience, an increase in visibility rates was achieved in all months from the beginning of the studies.
• Special strategies were developed for sections that keep the page up to date, such as product reviews.

Result

•  Traffic rates increased by 115%.
• Category, product visibility increased over 100%.
• A 60% increase was achieved in the number of words rank on the first page.