İtopya
Organic Traffic Increased by 115%

Customer: İtopya
Sector: Industry
Service: SEO

İtopya SEO ve UX Processes

255

First Page in Word

%115

Organic Traffic Increase

%100

Increased Product Visibility

Analysis

Itopia wants to become a leading company in IT solutions and Gaming products in a short time. The aim is to increase organic visibility and become an e-commerce platform with a trend that will satisfy users.

  • The category tree needs to be planned according to strategies.
  • To be more visible in brand searches
     
1

Process

  • Category URL structures were changed and the URL structure was made SEO friendly.
  • Product URL addresses were changed and special strategies were determined for the product groups to be targeted.
  • With the brand filter system, the searches made by users were targeted.
  • Strategies were implemented to avoid creating duplicate content in areas such as categories and brands with high importance and where the most traffic can be provided.
  • Visual changes were made for all pages that do not have visuals or do not have the correct visuals on the product detail pages.
  • Special strategies were developed for pages that affect mobile performance and experience absolute traffic loss.
  • By targeting searches specific to the target audience, an increase in visibility rates was achieved in all months since the beginning of the studies.
  • Special strategies have been developed for sections that keep the page up-to-date, such as product reviews.
     
2

Conclusion

  • A 115% increase in traffic rates was achieved.
  • Over 100% increase in category and product visibility
  • The number of words on the first page increased by 60%.
     
3
itopya

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