BKM, which is Turkey's largest physical bookstore, expecting to increase its organic performance 2 times more within the period of 1 year in collaboration with Webtures. Accordingly, the following targets were determined.
In line with the goals, improvement suggestions were made for the solution to the existing infrastructure problems on the website. While making these infrastructural improvements, we focused on the work that can be done with the existing infrastructure. By conducting sector and market researches, the situation of competitors was observed.
After BKM Kitap took over the management of Google Ads ads, optimizations were made on Shopping ads, which were predicted to yield the most efficiency as a result of the first researches.
In our SEM study with Otsimo, we achieved an interaction rate of 15%.