BKM Kitap Website

Analysis

BKM, which is Turkey's largest physical bookstore, expecting to increase its organic performance 2 times more within the period of 1 year in collaboration with Webtures. Accordingly, the following targets were determined.

• Increasing the organic traffic 2 times
• Greater visibility in search queries
• Increasing the buying tendency of users
• Increasing mobile search visibility
• Turning the site infrastructure into a healthy state

Period

In line with the goals, improvement suggestions were made for the solution to the existing infrastructure problems on the website. While making these infrastructural improvements, we focused on the work that can be done with the existing infrastructure. By conducting sector and market researches, the situation of competitors was observed.

• Searches made during the book buying / finding process were determined.
• The user behavior within the site was analyzed.

In line with that:

• Pages and content edits of long tail searches made by users were created.
• Categories and product pages were revised according to current algorithms.
• All harmful links to the site were detected and blocked.
• With UX analysis, suggestions were made about the campaigns to be made by determining which days and times the users entered the site.
• Analyzing the user session records, analyzes were made for the user needs.
• Extra work was provided in this field by transmitting the searches that can be supported by ADS studies to our advertising team.