Integral Forex Website

Analysis

Since 2014, forex.com.tr has been sharing content for everyone interested in the forex market to get to know the market, gain experience and be aware of the economic developments.

• Map the preparations out for the adaptation to the potential algorithmic development process by identifying and complying with Google's past algorithm effects.
• Our priority is to increase brand search volume with SEO non-brand traffic and subsequent user experience due to the importance of the sectoral effects of the Featured Snippets algorithm.
• When it comes to the sectoral words, our aim is to reach the first page and to increase medium term commercial capacity with the keywords that have high conversion rates.

Period

• Among  determined 300 longtail "What is ...? , what does ... mean?" researches we started to rank zero and users are given information about the related searches directly.
• Although the sector is challenging and highly competitive, it is known that success will be achieved in the long run, but strategies are set for all the words that can be reached on the first page in the short run.
• In the first quarter of 2017, forex.com.tr, integralforex.com.tr and integralmenkul.com.tr have 3 sites in the first 5 row with the main keywords like Forex.
• In 2017, publication keeps going by directing people to integralforex.com.tr and integralyatirim.com.tr.

Result

First, the studies started with integralforex.com.tr and shortly afterwards the website got to the first page in targeted words. Together with this success, another project of the company, forex.com.tr, is included in the system.

• After it's publishing, Forex.com.tr takes the first place in the word Forex.
• Integralmenkul.com.tr, which is included in time, also increases the click and impression rates by more than 100%.
• In 2017, after the directing of the websites integrationmenkul.com.tr, integralyatirim.com.tr and the right strategy the company sees +5000 added value traffic within 1 month.
• integralyatirim.com.tr's impressions goes from 15,000 to 94,000.