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Webtures Ekol Logistical Success Adventure
Turkish logistic brand Ekol which expands its Market share in Europe the fastest is in Safe hands in digital world!
Ekol Lojistik and Webtures started execution of a SEO based digital campaign in 2011. Results of this campaign have really been tremendous. It managed to rise up to the first page almost in every keyword with an entirely organic SEO work.
SEO campaigns executed by Ekol Lojistik and Webtures were prepared specially by Webtures in accordance with the latest trends, and in parallel to growth strategy of Ekol Lojistik together with the strategies demanded by new algorithms.
SEO is implemented by all brands in the world as a marketing medium where the highest return is obtained in digital marketing, and as today's most popular digital communication work. Certain stages of the work implemented for Ekol Lojistik are as follows.
IN-SITE SEO ANALYSIS
We analysed the website of Ekol Lojistik over approximately 100 SEO criteria and saw that the site had many areas which required fixing. We stated that these errors had critical importance and ensured elimination of the errors in the site with our team.
KEYWORD PAGE DETECTION
We performed long researches on the subject "in which keywords we can obtain more productivity?" by analysing rival sites in the sector and Ekol Lojistik in detail. We determined the keywords through joint decision, detected search volumes and return rates of these words and approved our keywords. We performed detailed analysis such as at which locations the keywords we determined were located in the site, whether there was any page related to such words and how intensively the keywords were found in the site, and ensured formation of relevant pages by harmonizing keywords with SEO.
SEO QUALITY AND STRATEGIES OF COMPETITORS
Since logistics sector would be one of the sectors with the highest competition, we started 1 step ahead all the time by also analysing SEO strategies of rival brands in depth and detecting what type of SEO work would be carried out. This way, Ekol Lojistik has always had SEO work which is ahead of other brands.
SOCIAL MEDIA AND BACKLINK ANALYSIS
We analysed the website of Ekol Lojistik over approximately 100 SEO criteria and saw that the site had many areas which required fixing. We stated that these errors had critical importance and ensured elimination of the errors in the site with our team.
For Ekol Logistic, we conducted researches down to the last detail of the site in this analysis. By analysing from design to software, from site speed to mobile compatibility as well as its articles and site management, we ensured elimination of every detected error.
Lots of algorithm updates, varying work types and increasing competition have not affected Ekol Lojistik and managed to increase its rank within 4 years of process. Brand awareness has been brought to the highest level by Webtures. Ekol Lojistik has succeeded in becoming leader not only in its own sector, but also in Internet searches. It has been the SEO leader in all "transportation" and derivative words. This leadership will continue for long years.