E-Çerez Website

Analysis

We started our E- Cerez tasks with the strategy of increasing conversions by preserving and adding to the existing organic traffic. In this case, we proceeded in coordination with the software and content team for technical and design arrangements. In this process, our goals were;

• To introduce our products more clearly 
• Bringing our quality to users
• Presenting relevant products and information to the target audience

Period

In order to increase conversions quickly through our existing organic traffic, we needed to increase the number of products on our website and add product descriptions correctly. For this reason, we worked with the content team to ensure that new products and descriptions were added to the website quickly.

• We have optimized our product categories and product pages in accordance with Google algorithms.
• We made it easier for users to navigate between products with on-site UX improvements.
• We made the website more understandable by identifying and simplifying similar pages that would create confusion for users.
• We used the relevant product/supplementary strategy for product pages.

We put emphasis on user experience that Google cares more than almost anything else.

Result

We received both position and conversion rate increases related to the strategies we implemented in e-commerce.

• E- Cerez appeared with 4,780 keywords in the search results we started working on and then we managed to increase this number to over 12,700.
• Their organic traffic has increased by 116% in the last 12 months.
• In line with our strategies, conversion rates increased by 850%.

Lastly, we get these incredible results without getting any backlinks. We focused on both technical and on-page optimizations to improve user experience.