NPIstanbul Brain Hospital was experiencing traffic loss when we started our studies. We started to investigate the causes of traffic loss both by investigating it and examining the technical aspects. We identified a roadmap specific to the adjustments that we set initially and want to take immediate action for.
It was necessary to determine the target audience correctly and regain the traffic loss in the fastest way. We developed our strategies by taking into account areas such as identified errors and processes that need to be developed in the content.
We figured out that the strategies we've followed for the target audience and the needs of our site were right because of the increase in traffic rates, higher click and impression rates than the previous month. Users' stay on the page proved our strategy for the content to be right as well.
As a result of our SEO efforts, the organic traffic increased from 12,858 on 20 December 2016 to 41,385 as of 30 November 2017 and hit a total traffic increase of 222%.