Dorukgiller is a veterinary clinic in Ankara, where animal love is at its peak. Rumor has it that they treat our little friends with love :) The team consisted of 3 people (2 veterinarians, 1 night veterinarian) before they signed ADS agreement with us, and now they are a team of 6( 3 veterinarians, 1 night veterinarian, 1 secretary, 1 janitor). We decided to share this success that made us incredibly happy with you.
How did we achieve this success?
Dorukgiller is a veterinary clinic that received average clicks and forms before connecting their Ads account to us. Of course, we would like to state that we obtained this feedback not only through data, but also through feedback. Believing that 70% of performance marketing is measuring data, our experts first set up the necessary conversions for account using Google Analytics. After the button codes were added and the transformations were defined, the account was ready to make the necessary measurements. By connecting Google Analytics and Google Ads accounts, we have also realized the conversion transfer between platforms so that we can provide Google Ads with the data it requires.
As we were setting up the Google Ads account, we created a pool of keywords using some helpful tools such as keyword planner, Google autocomplete, Google suggestions along with our old keywords. After segmenting this pool of keywords based upon similar keywords, we created related ad groups and campaigns. After the necessary installations were made, we started to harvest the fruit of our performance optimization with a 30% increase in clicks and a 39% decrease in costs per click, while reducing costs by 20% at the end of the first month.
In our optimization process, which continues on a regular basis, we highlighted the keywords we yielded and tried different strategies with the ones we couldn't. At the end of the 5th month, we received the feedback that you just read when you entered the page from Mr. Doruk.