Flat Preloader Icon

Dorukgiller Veterinary Clinic

Customer: Dorukgiller

Sector: Industry

Service: ADS

Dorukgiller ADS Process

%20

Cost Reduction

%30

Click Count Increase

%39

Cost Per Click Reduction

Analysis

Dorukgiller is a veterinary clinic in Ankara where animal love is at its peak. It is also rumoured that they treat our little friends with love 🙂

1

Process

Dorukgiller, who worked with 3 people (2 physicians, 1 night physician) before making an Ads agreement, became a huge team as 6 people (3 physicians, 1 night physician, 1 secretary, 1 cleaning staff) after the Ads agreement with us. We decided to share this success, which makes us incredibly happy, with you. Dorukgiller, who worked with 3 people (2 physicians, 1 night physician) before making an Ads agreement, became a huge team of 6 people (3 physicians, 1 night physician, 1 secretary, 1 cleaning staff) after the Ads agreement with us. We decided to share this success, which makes us incredibly happy, with you.

 
2

Conclusion

Before connecting the Dorukgiller Ads account to us, it was an average-performing veterinary clinic in terms of clicks and form submissions. It’s important to note that this feedback was obtained not through data but through feedback channels. Our experts, who believe that 70% of performance marketing is about measuring data, first conceptualized the necessary conversions through Google Analytics. Once button codes were added and conversions were defined, the account was ready for necessary measurements. We also linked Google Analytics to the Google Ads account to facilitate cross-platform conversion tracking, ensuring that Google Ads received the required data.

Upon initiating the setup of the Google Ads account, alongside the existing keywords, we used tools such as the keyword planner, Google autocomplete, and Google suggestions to create a keyword pool. After segmenting this keyword pool based on similar keywords, we created relevant ad groups and campaigns. After the necessary setups, by the end of the first month, we had reduced costs by 20%, experienced a 30% increase in clicks, and achieved a 39% decrease in cost per click, reaping the initial benefits of performance optimization.

Throughout our ongoing optimization process, we highlighted keywords that yielded results while continuing with different strategies for those that did not. By the end of the fifth month, we received feedback from Doruk Bey, which you are currently reading when you enter the page.

3
dorukgiller

Success Stories

ersasaat

Ersa Saat undertakes the representation of world-famous watch brands in…

Load More
haydimaldivlere

In the last year of Google ADS studies. Traffic: 56%,…

Load More
otsimo2

Otsimo is one of the winners of the first round…

Load More