77% Growth In New Users From AI Platforms At Akçansa
Sessions from AI platforms rose 54% and page views 80%, with 88.4% of that traffic arriving through ChatGPT.
As part of Akçansa’s Generative Engine Optimization (GEO) journey, the primary goal was to expand the brand’s digital visibility beyond traditional search engines and strengthen its presence across ChatGPT and other AI-powered platforms.
The GEO initiatives resulted in measurable year-over-year growth in new users, sessions, and page views generated through AI platforms.
Project Objective
The primary objective of the project was to ensure that Akçansa’s digital content could be more accurately understood not only by traditional search engines, but also by generative AI and answer engines.
A comprehensive GEO approach was developed by analyzing how platforms such as ChatGPT discover, interpret, reference, and surface content in response to user questions.
The project focused on:
- helping AI platforms understand Akçansa more accurately,
- improving content relevance for natural-language user queries,
- strengthening semantic relationships between the brand, products, services, and industry topics,
- increasing referral traffic generated through AI platforms.
Results
The impact of the GEO initiatives was clearly reflected in traffic generated through AI platforms.
Compared with the same period in the previous year:
- New users from AI platforms increased by 77%
- Total sessions from AI platforms increased by 54%
- Total page views generated by AI platforms increased by 80%
- 88.4% of users arriving from AI platforms came through ChatGPT
These results demonstrate that AI platforms are becoming an increasingly important organic discovery and traffic channel for Akçansa.
77% Increase in New Users from AI Platforms
Following the GEO initiatives, the number of new users arriving at the Akçansa website through AI platforms increased by 77% year over year.
This growth shows that Akçansa’s content is becoming more discoverable across generative AI platforms and is reaching a broader audience through AI-assisted information discovery.
It also highlights the growing role of AI platforms as a new touchpoint for users researching industry topics, products, solutions, and the brand itself.
54% Increase in AI-Driven Sessions
Total sessions generated through AI platforms increased by 54% compared with the previous year.
This result shows that Akçansa’s growing visibility within AI platforms is not limited to brand exposure, but is also translating into measurable website visits.
AI-powered platforms are increasingly becoming a complementary acquisition channel alongside traditional search.
80% Increase in AI-Driven Page Views
The total number of page views generated by users arriving through AI platforms increased by 80%.
The fact that page-view growth exceeded session growth is a notable performance indicator, showing that users arriving from AI platforms continued to engage with additional content across the website.
This demonstrates that GEO contributed not only to traffic acquisition, but also to deeper on-site engagement and the overall user journey.
88.4% The Leading Source of AI Traffic: ChatGPT
Among the AI platforms analyzed, ChatGPT was the leading source of traffic, accounting for 88.4% of users arriving through AI platforms.
This makes ChatGPT the most significant AI-driven referral source for Akçansa.
As users increasingly rely on generative AI tools to research products, solutions, industry information, and brands, platforms such as ChatGPT are becoming an important new discovery channel.
For Akçansa, the results show that visibility within ChatGPT is already contributing directly to measurable website traffic.
GEO Initiatives
The GEO strategy was approached as an integrated process covering technical accessibility, semantic structure, user questions, content, and AI visibility.
Key initiatives included:
- Conducting technical accessibility analyses to make content easier for AI systems to discover and understand
- Identifying the types of questions users may ask across ChatGPT and other generative AI platforms
- Developing content structures based on questions, topics, user intent, and entities alongside traditional keyword targeting
- Improving existing content to make it clearer, more contextual, and easier for AI systems to interpret
- Strengthening semantic relationships between the brand, products, services, and industry topics
- Evaluating structured data and entity signals
- Analyzing queries where Akçansa was already visible and identifying areas with additional visibility potential
- Discovering new GEO content opportunities and user question clusters
- Continuously monitoring referral traffic from ChatGPT and other AI platforms
- Measuring GEO performance through new-user, session, and page-view metrics
From Search Engines to Answer Engines
The way users discover information online is changing rapidly.
In traditional search engines, users enter a query, review a list of results, compare different sources, and then choose a website.
With generative AI platforms such as ChatGPT, users increasingly express their needs directly as questions and receive synthesized answers within a single interface.
This shift creates a new visibility opportunity for brands:
It is no longer only about ranking in search results. It is also about becoming a trusted source behind AI-generated answers.
Akçansa’s GEO strategy focused on strengthening the brand’s position within this emerging information discovery journey.
Collaboration Approach
GEO was not treated as a one-time optimization project, but as a dynamic process designed to adapt to continuously changing user behavior and AI platforms.
The ongoing optimization model focused on:
- analyzing AI search behavior,
- discovering new user question clusters,
- improving existing content from a GEO perspective,
- identifying new visibility opportunities,
- implementing technical and semantic improvements,
- continuously measuring AI-driven traffic performance.
This approach helped transform AI visibility into measurable website performance.
Conclusion
Through the GEO initiatives, Akçansa achieved measurable growth in website traffic generated through AI platforms compared with the previous year.
AI-driven performance increased by:
77% in new users,
54% in total sessions,
80% in total page views.
The fact that 88.4% of AI-driven users came through ChatGPT also highlights the platform’s growing importance within Akçansa’s digital discovery journey.
These results demonstrate that GEO is not only about preparing for the future of search.
It is already becoming a measurable digital growth channel capable of generating visibility, traffic, and user engagement today.