8x Organic Clicks in 6 Months for a Digital Broadcasting Platform
SEO/GEO work for one of Turkey's leading digital broadcasting platforms grew organic clicks from 4.8K to 38.5K within six months.
Digital Broadcasting Platform: Analysis
In this project for one of Turkey’s leading digital broadcasting platforms, the core goal was to turn the broad search demand around television packages, sports broadcasts, channel information, subscription options and internet services into strong digital visibility. Our analysis showed that users were searching intensively not only for packages and subscription options but also for channel information, broadcast content, sports fixtures and support topics. Meeting this demand required a comprehensive, well-organised content structure that answers different user needs directly. Making the content usable as a source not only in traditional search results but also in AI-powered search and answer platforms became one of the project’s core goals.
Digital Broadcasting Platform: Process
We built a holistic SEO/GEO strategy covering different user search journeys. In the first phase we analysed high-volume product, service and brand queries; identified opportunities around channels, broadcasts, sports content, subscription and application flows; treated informational and purchase journeys separately and strengthened the intent alignment of existing pages.
We then created new content for informational and commercial intents; developed content areas focused on channel information, sports broadcasts and frequently asked user problems; strengthened the internal linking between package, channel, content and application pages; and implemented technical improvements supporting crawling and indexing. Content was structured to give short, clear, direct answers, with GEO-focused improvements so AI answer engines can understand and cite it more easily.
Digital Broadcasting Platform: Result
Comparing the last 6 months with the previous 6-month period, organic clicks grew from 4.8K to 38.5K, an increase of roughly 702%. Total impressions rose from 517K to 2.8M with about 442% growth in search visibility; CTR improved from 0.9% to 1.4% and the average position from 11.7 to 8.6.
Visibility was achieved for around 800 different keywords, with 99 keywords ranking in the top 3. The content became visible in 145 AI Overview results and the brand was cited as a source in 62 ChatGPT answers.
By addressing search engines and AI answer platforms together, the SEO/GEO approach expanded the platform’s digital reach and built a strong visibility foundation that supports sustainable growth.