Güçbir Jeneratör: From 60 Daily Clicks to a Record 381
After an uncontrolled infrastructure change cut daily clicks to 60, technical SEO work took Güçbir Jeneratör to a record 381 daily clicks in three months.
Güçbir Jeneratör: Analysis
Güçbir Jeneratör is a strong brand operating in the energy sector and serving the B2B field. After uncontrolled infrastructure changes and design migration errors, the site lost its visibility for a generic keyword such as “jeneratör” (generator) where it had ranked on page one for years. Daily clicks fell from an average of 344 to as low as 60. The analysis identified crawl and indexing problems along with hundreds of technical SEO errors.
Güçbir Jeneratör: Process
The strategy was built almost entirely on technical SEO optimizations. Crawlability problems were resolved, technical errors and redirect issues were fixed, the site infrastructure was made SEO friendly, and performance focused improvements were implemented on critical pages. About 95% of the work carried out over 3-4 months focused on technical optimizations; almost no content-related interventions were made.
Güçbir Jeneratör: Result
Following the technical SEO work, the site reached 381 daily clicks, the highest performance in its history, and returned to page one for the generic keyword it had previously ranked for. Crawled and indexed properly by Google again, the site achieved a strong increase in organic visibility and a noticeable improvement in average positions. The project clearly shows the impact of uncontrolled infrastructure changes on SEO and how quickly such losses can be reversed with the right technical interventions.