Kiperin Blog Traffic: 96% YoY Growth - Webtures
A 96% year-over-year increase in traffic was achieved across Kiperin’s blog pages. With SEO and GEO strategies, visibility nearly tripled and overall organic performance significantly strengthened.
Kiperin: Process Overview
In this project, our primary objective was to transform the brand’s blog pages from simple content repositories into a strategic traffic channel that supports organic growth, while also ensuring that these contents become sources referenced by AI tools.
The focus was on increasing visibility in informational searches, engaging with a broader audience, and making blog content more competitive within search results.
To provide a more accurate evaluation of performance, rather than focusing on short-term fluctuations, the most recent three-month data was compared with the same period from the previous year.
Kiperin: Results
When the blog’s performance over the last three months was compared with the same period of the previous year, a significant increase was observed.
The number of organic clicks increased from 5.71K to 11.2K, resulting in a 96% increase in blog-driven organic traffic.
During the same period, impressions rose from 583K to 1.72M, indicating that the blog content became visible across a much broader query set.
The improvement in average position from 7 to 6.4 also demonstrates that the implemented optimizations delivered measurable ranking gains.
Cemrenur Erdal
Kiperin
Since we started working with Webtures, we have experienced a truly visible transformation on the digital side. To be honest, we did not expect to achieve this level of results in such a short period of time. In the last 3 months, our blog performance has almost doubled. Achieving a 96% increase in organic clicks has not only been a metric for us, but also a very clear indicator that we are on the right path. Seeing the impact of our work, especially on the collagen category, so clearly has been an additional source of motivation for us. Becoming visible in the majority of the queries we track through Brantial clearly demonstrates how accurate and strategic the work has been. But for us, the most valuable part has not only been the numbers. Throughout the process, the Webtures team’s ownership of the work, their continuous flow of new ideas, and their constant availability have truly made a difference. As Kiperin Türkiye, Webtures has played a major role in helping us achieve this momentum in digital. We are glad to be working together 🙌