Vakıf Katılım: Participation Banking Lead - Webtures
Through SEO work, technical issues were resolved, organic visibility increased with a keyword strategy, and major success was achieved with 57,000 keywords ranking in the top 20.
Vakif Katilim: Analysis
When we first started working on the Vakıf Katılım project, we observed several serious issues on the website. The most significant among these were that images were completely blocked from crawling and that numerous empty pages existed on the site. We began the process by analyzing such issues that could impact crawlability. In our analyses, we focused more on the technical side and conducted reviews to ensure that Google and other search engine bots could crawl the website comfortably.
Vakif Katilim: Process
During the analysis phase, we first conducted a comprehensive technical and content audit to evaluate the site’s current performance. In this process, we examined all technical details from page load speed to mobile compatibility, from meta titles and descriptions to sitemap configuration. We identified areas for improvement and deficiencies to enhance user experience and increase visibility in search engines. We performed a detailed keyword analysis to identify sector-aligned keywords with high search volume and competitive potential. In line with the Keywords Gap study and content strategy, we developed guide content and blog post recommendations that would meet user needs.
Vakif Katilim: Results
As of December 20, 2024, the Vakıf Katılım website ranks on Google for 57,000 organic keywords excluding the brand name.
These keywords are distributed across different positions excluding the brand name:
Top 3 positions (1–3): 871 keywords
Positions 4–10: 2,475 keywords
Positions 11–20: 5,826 keywords
This distribution in keyword rankings will show its effect even more in long-term efforts, and the visibility of the Vakıf Katılım website will increase significantly.