ZEN Diamond: +264,000 Organic Traffic Growth in 1 Year

Analysis

Gaps in category-based keyword and page targeting were preventing the full utilization of existing domain authority. In addition, the site’s general technical SEO improvement needs and the large volume of industry keywords meant that the site’s keyword pool was not covering the full sector.

Process

Technical issues related to crawling and crawl budget optimization were addressed at the outset of the SEO work. JavaScript structures that were hindering the effective use of the existing site authority were optimized. Keyword-to-category targeting was established so that a single category could rank for multiple product queries. Through sector-based keyword gap analysis, a competitor-benchmarked growth strategy was implemented to increase the site’s share of the industry.

Results

Organic Traffic:

• As of November 2023, organic traffic entered a rapid upward trend and sustainably reached the 1M level.
• February 2024 was one of the strongest months, coinciding with seasonal search trend increases and reflecting the results of our previous work.
• After February 2024, a growth strategy was developed where the Keywords Gap analysis effectively drove new category expansions and updates to existing categories. With the increase in industry market share, we achieved #1 rankings for every keyword with +1,000 search volume under “Diamond” (Pırlanta) queries.

Organic Keywords:

• Since the start of our work, keyword count increased by 46.3%.
• Keywords ranking in positions 1–3 increased by +847.
• Keywords ranking in positions 4–10 increased by +1,600.
• Keywords ranking in positions 11–20 increased by +1,661.
• Our long-term goal is to push keywords currently in positions 21–50 further down the rankings through category and blog content strategies aligned with search intent.